Hotel toothpaste, as one of the "six small" disposable toiletries, is one of the most frequently used spare parts by guests, and hotel buyers need to choose products from the perspective of guests in order to improve the living experience of guests.
In the process of hotel investment and procurement, some investors will be entangled in the quality of hotel room supplies procurement and which is more important
As far as mid-to-high-end hotels are concerned, guests generally have certain requirements for the design, quality and service of hotels and guest rooms. Among them, the disposable items of the hotel, as the guest rooms that need to be replaced every day and used by every guest, are the key to affecting the accommodation experience of guests, and are very important in the hotel ** chain.
In particular, the hotel's toothpaste, as one of the "six small" disposable toiletries, is one of the most frequently used spare parts by guests, and hotel buyers need to choose products from the perspective of guests in order to improve the living experience of guests.
So, for mid-to-high-end hotels that should pay more attention to product quality, what are the standards when purchasing toothpaste supplies?How should investors judge the quality of toothpaste products?
If the lobby is the face of the hotel, then the guest room is the heart of the hotel. Doing a good job in the procurement of hotel room supplies is the top priority, among which room daily consumables are one of the most important items in the hotel operation materials, and it is an important product that affects the hotel stay experience.
For mid-to-high-end hotels, good daily chemical products are the highlight of the hotel's taste and grade, which is conducive to improving the hotel's praise rate and repurchase rate, and is the focus of the mid-to-high-end hotel's competitiveness in the market.
Therefore, it is important to grasp the key technical standards for purchasing toothpaste products and clarify how to judge the quality of toothpaste products.
· What are the key technical standards for toothpaste?
On December 1, 2023, the "Measures for the Supervision and Administration of Toothpaste" issued by the State Food and Drug Administration was officially implemented, marking that toothpaste has entered a new stage of supervision, which will further promote and standardize toothpaste production and business activities, strengthen the supervision and management of toothpaste, ensure the quality and safety of toothpaste, and protect the health of consumers.
In terms of the key technical standards of toothpaste,At present, the national regulations on the total number of colonies in toothpaste shall not exceed 500 cfu g, and the total number of toothpaste molds and yeasts shall not exceed 100 cfu g.
As a cleaning product for direct consumption, if the toothpaste is seriously contaminated by bacteria, the total number of colonies exceeds the standard, it is easy to cause adverse reactions such as diarrhea, vomiting or intestinal diseases to consumers, or it will cause certain damage to the health of consumers.
· With the quality of mid-to-high-end hotel products
What are the criteria for matching toothpaste brands?
1. High brand awareness and high national foundation
For guests, in addition to the requirements for comfort, privacy and safety, the most important thing is quality. Whether it is a disposable product or a recurring product, the quality of its products and hygienic conditions directly reflect the quality of the hotel. In order to fit the grade of mid-to-high-end hotels, choosing a well-known brand of toothpaste will make guests feel better and more acceptable.
For example, in the toothpaste category, Yunnan Baiyao toothpaste, which has occupied the "leader" position for many years, is a well-known national brand among the people, and it is easy to be recognized by more guests when used in hotel rooms.
2. The product line is rich and provides a variety of choices
For hotel investors, it is necessary to benchmark a variety of room types with differentiated toothpaste products, so that the cost of disposable items can match a reasonable proportion of the room rate. Therefore, large-scale, systematic, and rich product line toothpaste brands can provide customers with more diverse, high-quality, and cost-effective product choices.
3. Strong R&D strength, product innovation adapts to different scenarios
Times are changing, and the needs of hotel guests are also changing from time to time, so brands with self-developed and produced formulas can self-incubate toothpaste brand products with first-mover advantages, adapt to different usage scenarios and room needs, and are more likely to be favored by hotel investors.
4. The brand scale is large, with channel penetration and after-sales guarantee
Large-scale brands, with the support of capital and other strengths, have stronger channel penetration, more advantageous cost performance, relatively stable enrichment, and more reliable after-sales support.
The basic function of toothpaste is to assist the toothbrush to clean the soft plaque build-up on the surface of the teeth, so the main ingredients of toothpastes on the market are much the same.
So, what exactly is the difference between different types of toothpaste?For hotel investors, how to make the best choice among the wide range of toothpaste brands?
· How can investors quickly determine the quality of toothpaste supplies?
It can be analyzed from three aspects: quality control, supply cycle and service response of toothpaste brand.
Quality Control:
First, check whether the formula of the paste and the content of the active substance meet the national standards
Second, check the indicators to determine whether the number of colonies in the toothpaste is within the standard range, the smaller the number of colonies, the better the experience. After all, toothpaste is not only about cleaning, but also about antibacterial;
Third, whether the seal of the toothpaste is easy to open, which is closely related to the guest experience.
Leadtime:
As a daily necessities that need to be replenished in guest rooms, it is important to keep abreast of product inventory and order cycle, investors need to find out the amount of toothpaste, and use periodic batch orders according to the planning logic. When purchasing toothpaste brands, it is necessary to clarify its supply cycle to prevent the problem of delayed use due to supply problems.
Service Response:
When choosing a toothpaste brand, it is necessary to observe whether the supplier has a perfect after-sales service system, and whether it can provide high-quality and fast after-sales service for the hotel in an all-round and whole-process manner.
In recent years, with the development and change of China's economy, the competition in the hotel investment market has gradually become fierce, and the involution has intensified.
In this environment, hotels need to improve their product strength in order to stand out in the fierce market competition, and for hotel investors, they need to improve quality and efficiency at the first chain port to ensure product quality and user experience.
As far as hotel amenities go, thoughToothpaste is just one of the small categories, but it affects the customer experience and the intuitive evaluation of the stay experience.
Through interviews with hotel investors, Power Review found that many hotels with high ratings on the OTA platform attach great importance to the purchase of guest amenities. For example, toothpaste, although it seems to be only a small item in the guest goods, in fact, there is a relatively large knowledge in the selection.
Born in 1902, Yunnan Baiyao, as the third largest enterprise among more than 1,000 time-honored Chinese brands, has survived more than 100 years of wind and rain, and is still standing, and even far ahead in many categories, truly achieving product diversification and innovation.
It is worth mentioning that among the subdivided toothpaste brands,According to the data, the market share of Yunnan Baiyao toothpaste continues to rank first in the country.
Based on Yunnan Baiyao toothpaste, which was born in 2004, the power review analyzes the purchase skills of hotel toothpaste from two dimensions: standard control and product judgment.
· From the investor's point of view
How does Yunnan Baiyao do a good job in standard control?
Product research and developmentYunnan Baiyao continues to respond to the iterative upgrading of consumer demand with product innovation and upgrading, focusing on product innovation strategies such as "stable and protruding", "new baiyao, big health", covering many fields of the big health industry, and creating a number of classic cases of innovation and life of traditional Chinese medicine products.
quality managementFirst, strictly control the source of medicinal materials, the quality of arrival, and the production process, and through the continuous consolidation of the whole industrial chain, the whole process, traceability and controllable quality management system of 4P (GAP, GLP, GMP, GSP) integration, the quality management work will be scientifically processed, standardized and data-based
Second, through the improvement of material structure, the purchase of special testing equipment, the formulation of limit range standards, etc., the problem of toothpaste flat sealing parafilm on the market is solved, the experience of consumers is improved, and the details also reflect the high standards and strict requirements of Yunnan Baiyao toothpaste.
Cost control,
In order to balance costs, Yunnan Baiyao serves more groups on the one hand, expands the volume and reduces costs, and on the other hand, reduces costs and increases efficiency by improving the level of intelligence, and improves product quality.
· How to get started with the logo and the inner material
to judge the quality of toothpaste
Look at the efficacy claim, whether it is an efficacy toothpaste;
Toothpaste is divided into two categories, one is ordinary toothpaste, which mainly plays a cleaning role;One is functional toothpaste, which has a certain improvement effect on oral problems. The main function of ordinary toothpaste is to clean the oral cavity, in which friction agents, detergents and wetting agents clean up plaque, tartar and food residues attached to the tooth surface through the action of brushing, and the functional toothpaste will have some special ingredients, such as anti-caries toothpaste with added fluoride, whitening toothpaste with added peroxide, etc.
Yunnan Baiyao has co-branded with Hermès co-designer Laur Meyrieux to launch a Sino-French co-branded toothpaste, upgrading the product tonality of Yunnan Baiyao toothpaste with an elegant and romantic French high-luxury style, helping the brand to renew and upgrade with fashionable packaging design, and finally achieving a more fashionable and trendy brand image, conveying brand value to young consumers and winning the favor of young circles. It is worth mentioning that this toothpaste has been put into the hotel channel, which can improve the tonality of the hotel brand and increase the competition in the market.
2.Looking at the ingredients, mainly abrasives and active ingredients;
Toothpaste is a complex mixture, and the base toothpaste usually consists of friction agents, humectants, surfactants, thickeners, sweeteners, preservatives, active additives, etc.
There are three ingredients that make up the key functions of toothpaste, which are friction agents, surfactants, and functional ingredients. Friction is the most basic and important ingredient used to remove dirt from the surface of the teethSurfactants, which can reduce the surface tension of liquids, have the ability to emulsify and decompose oily residues in the mouth, and have a strong detergent ability.
Taking Yunnan Baiyao toothpaste as an example, first, Yunnan Baiyao toothpaste uses high-grade soft tooth cleaning abrasives, wetting agents and food flavors to ensure that tooth enamel and gums are not damaged, fresh breath, and better tooth cleaning effect
Second, Yunnan Baiyao toothpaste's unique Yunnan Baiyao active ingredient has the effect of helping to alleviate gum problems (bleeding gums, sore gums) and repairing mucosal damage
Among Yunnan Baiyao's many toothpaste subdivision products, Chrysostom Jian (Yiyou Fresh) toothpaste adds a unique probiotic CPT to balance the oral flora and make the breath fresh and lasting.
3.The appearance of the paste;
First of all, smell the smell, the toothpaste squeezed out of the smell is fragrant, there is no pungent smell;Secondly, look at the paste to see if the paste is delicate and smooth, if the squeezed out is pasty or blackened and stained with impurities, use with caution.
4.Direct brushing experience;
If you can, it is recommended to brush your teeth directly, a good toothpaste is not spicy at all, and can gently clean your teeth. If you don't have the conditions to brush your teeth, you can use your hands to feel the delicacy of the paste and the smell type.
As a heavy asset investment, the amount of ** chain procurement is also quite large. Therefore, both investors and the management team should pay attention to the choice of the best chain brand. For mid-to-high-end hotels, it is more important to choose high-quality products, which ultimately determine the guest consumption experience, room premium and the overall competitiveness of the hotel, thus affecting the return on investment of the hotel. Therefore, even if it is just a small category such as toothpaste, it is necessary to analyze the value it brings from multiple dimensions.
For example, Yunnan Baiyao provides high-quality toothpaste and other guest room suppliesOne,Highly focus on the hotel check-in scene to create a high-quality stay experience for every hotel guest;
Second,Apply the co-branding effect to create a differentiated sales model of hotel supplies and become a new profit point for the hotel
Thirdly,Partnering with a well-known brand such as Yunnan Baiyao can effectively enhance the hotel's popularity and market competitiveness, and make it easier for guests to accept it than simply promoting the hotel.
Regarding the choice of hotel toothpaste supplies, do you pay more attention to quality or cost?
Feel free to let us know in the comments section or contact us.