oneIt's so ruthless!I never thought that Liu Qiangdong was forced to such a point, and our entire e-commerce circle and Internet circle were fried. Even countless official media said that sentence directly, and Liu Qiangdong couldn't sit still.
What the hell is going on?Come on, I'll give you a brief drawing focus:1. First of all, it was Liu Qiangdong who suddenly announced: double the salary of front-line business personnel!
From January 1, 2024, the annual fixed salary of front-line business personnel such as JD procurement and sales will be significantly increased by nearly 100%, and at the beginning of 2024, the average salary increase of all JD retail employees will not be less than 20%.Why does JD.com want to double the salary increase for first-line procurement and sales?
I understand that the purpose of increasing the salaries of these front-line business personnel is to boost the morale of front-line personnel and improve the efficiency of front-line output. In turn, Jingdong can more effectively connect with first-line manufacturers, with lower products and better quality. 
2. Secondly, recently, without any warning, Liu Qiangdong suddenly announced: Jingdong launched to support the refund function only. Subsequently, the hot search exploded directly!!
So far, JD.com has completely bid farewell to the past 20 years of e-commerce refunds and after-sales models;All began to imitate Pinduoduo;What is refund-only?"Refund only", as the name suggests, is when consumers shop on JD.com, Pinduoduo;If you are not satisfied with the product, or the quality, or the rejection, etc.
Consumers can then initiate a refund service !! directly on their mobile phone
After 20 seconds, JD.com will return the money to you, and then your goods will not be returned.
It's called refund-only!!And all of this is the result of Pinduoduo's reversal. Focus on the first line,The salary is tilted towards front-line business personnel, in exchange for the vitality and efficiency of the entire enterpriseThis is how Pinduoduo does it. "Refund Only".This function was also invented by PinduoduoIt will be launched in 2021, which is also Pinduoduo in the last 2 years, why can it snatch so many **, one of the largest ** users of JD.com. It turned out that Pinduoduo did this, but now Jingdong is forced to be helpless, and all of them have launched the "refund only" function like "refund". Under the pressure of Pinduoduo, starting from today, China's e-commerce pattern has bid farewell to the past and started a new era of sinking the first line and only refunds. A new page has been opened!II. II. II
Yes, you read that right,Pinduoduo, which you once looked down on, almost forced Jingdong and ** to the back of the water. Let's take a look at the stock prices of Alibaba, JD.com, and Pinduoduo, and you will find that the original little one has grown into a giant. Below is Alibaba's latest market capitalization, about $193.1 billion. 
Here's JD.com's latest market capitalization:It is about $43.4 billion. 
Then look at Pinduoduo. Pinduoduo's latest market capitalization is $192.9 billion, which is on an equal footing with Alibaba. But if you look closely, the market value of Pinduoduo has not only not fallen this year, but has risen by 70%!
Some people may ask: why is Pinduoduo so powerful?This has to start with the founder of Pinduoduo, Huang Zheng. Huang Zheng, born in the 80s, is a native of Hangzhou, Zhejiang, and the founder, chairman and CEO of Pinduoduo. Before Huang Zheng founded Pinduoduo, the biggest nobleman was Duan Yongping. Yes, Duan Yongping is the founder of BBK, and he is also the big boss behind OPPO and vivo mobile phones. How much does Duan Yongping admire Huang Zheng?In 2006, Duan Yongping auctioned the lunch of "stock god" Warren Buffett for $620,000, becoming the first Chinese to do so, which was once a sensation. But perhaps many people don't know that Duan Yongping also brought a 26-year-old young man at that time, who is now Huang Zheng, the founder of Pinduoduo. 
Under the guidance of Duan Yongping, Huang Zheng did not stay at Microsoft after completing his internship at Microsoft, but went to Google, and started his own business after staying at Google for three years. As soon as Pinduoduo was born, Duan Yongping threw out such a sentence:
I haven't used Pinduoduo yet, but I have a high level of trust in Huang Zheng. Give him 10 years, and everyone will see how great he is. So, why is Duan Yongping so optimistic about Huang Zheng?Duan Yongping's reason is very simple: Huang Zheng is a rare and perceptive person I know, and he pays attention to the essence of things. Yes, just six words:Focus on the essence of things. 
So, in the process of Pinduoduo's entrepreneurship, how did Huang Zheng exert his insight to grasp the essence of things?1. The essence of Pinduoduo's business model: Pinduoduo's core competitiveness is not cheap, but to meet the user's feeling of taking advantage!Amazon boss Bezos once said: business strategy should be built on the same things, and you should always ask yourself: "What will not change in the next 10 years?"”。So, what is the essence of Pinduoduo's business model?Low price?Subsidy?It would be a big mistake to understand it this way. Huang Zheng's understanding of this is: low price is just a way for Pinduoduo to acquire users in stagesThe core of Pinduoduo is not cheap, but to satisfy the user's feeling of taking advantage.
In other words, taking advantage is an eternal human weakness, and Pinduoduo is to make you feel that when you buy anything, you are taking advantage of it, and the more you buy, the more you take advantage of it, the more affordable it is. Therefore, Pinduoduo satisfies many sides of a person. For example, those rich Chinese aunts, they may also buy high-end iPhones, but when she goes out to buy groceries and paper towels, she still cares about the difference of one or two yuan. For example, a middle-aged man who buys a Hermes bag, he will also use 99 yuan to buy a box of mangoes, and when you earn a few dollars of price difference, you will also show a satisfied smile!It is precisely because of the weakness of grasping human nature that he is greedy for small and cheap, Huang Zheng uses a few cents to spell something worth thousands of yuan, induces you to share its link with friends or friends, or engage in "bargaining for free", and quickly make ** users. Insight into human nature, and then the business model based on the understanding of human nature, this is the essential reason why Pinduoduo is so high-tech. In the end, what a person earns is the money of his cognitive ability!
2. The essence of Pinduoduo's expansion strategy: through the ultimate low price, first occupy the vast third- and fourth-tier cities and rural markets, and then surround the city through the countryside to achieve a counterattack outside the fifth ring road. At the beginning, Pinduoduo targeted those low-income groups outside the Fifth Ring Road who were sensitive to cost performance. If you think about it, not everyone is as rich as you, and many people are living on the verge of making ends meet. The data shows that in addition to first-tier and second-tier cities;Most of our country.
In third-, fourth- and fifth-tier cities, most consumers still tend to bargain... 
That is what we often say, whoever is cheap, I will buy whomever it is.
Especially in the case of consumption downgrade in some fields, consumers are more cost-effective, and Pinduoduo is just a good way to meet this demand!Nearly 70% of Pinduoduo's users are from third-, fourth-, and lower tier cities. These underlying markets are actually the first users. But what about now?These low-level users have been snatched away by Pinduoduo!!As long as you imagine, a rural family wants to buy a hair dryer, which normally costs 50 to 80 yuan in Jingdong, but it only costs 19 to buy a hair dryer in Pinduoduo9. Free shipping.
The money saved could be 1 week or even 2 weeks of living expenses. The money saved by this, can it not be fragrant?
Of course, young people in third- and fourth-tier cities and small towns are only the foundation of Pinduoduo, and after occupying this market, Pinduoduo began to launch a battle of "rural encirclement of cities". Pinduoduo began to start the battle of "tens of billions of subsidies", that is, by subsidizing Apple mobile phones, subsidizing Moutai, and through cheap and beautiful goods, it attracted the middle class in first- and second-tier cities, slowly tasted the sweetness, and changed the perception that Pinduoduo has many fakes.
Yes, Pinduoduo, which has already snatched most of the cakes with a low-cost group, has begun to use the same method to snatch the cakes of Tmall and JD.com... What Liu Qiangdong didn't expect was that everyone had always felt that the middle and high-end markets and the middle class were super loyal and focused on the brand, which was difficult to shake in the short term.
I didn't expect the bigwigs to be wrong. These people actually like low prices so much!!As long as they buy something a few times, they will still be attracted by Pinduoduo's "taking advantage"**, and they will be happy from then on. As a result, the traditional positions of Tmall and JD.com are slowly being encroached upon by Pinduoduo. 3. The essence of Pinduoduo's low-price strategy: one word, "spelling", concentrating massive traffic on limited commodities, improving bargaining power, and greatly reducing **. If you say, **Tmall and JD.com are Wal-Mart, and Pinduoduo is Costco. **Tmall and Jingdong are each buying their own and buying everything;Pinduoduo always uses various methods to induce you to join a group. Fight 2 people, 3 people, 10 people, the more you fight, the cheaper. It's like a perpetual motion machine;didn't spend a penny on promotion, but got a lot of traffic. Then, through spelling, Pinduoduo can concentrate a large amount of traffic into a limited number of goods, and then go to the manufacturer to negotiate and engage in wholesale after having a scale, which greatly reduces costs. You can go to Pinduoduo's products**, most of them are ultra-low and ultra-low**;You can't get such a price for wholesale in the market. You wholesale 100 hangers, it directly wholesales 100,000 hangers... Who do you say has a low cost!4. Pinduoduo is not limited to the domestic market, it is not simply in the domestic volume, but bravely goes to sea, to roll with the American e-commerce company Amazon, and has achieved the results of Niu 13. In foreign countries, Pinduoduo is not called Pinduoduo, but temu. What does that mean?The meaning is simple, that is"Team Up, Price Down". Pinduoduo Temu exports China's high-quality production capacity overseas, playing it in the domestic game, just overseas, especially the United States, falling into high inflation, Pinduoduo's "slashing" strategy, the same foreign consumers, fascinated!At present, temu has been launched in more than 10 countries on four continents overseas, and has almost entered nearly half of the world's e-commerce market.
Unstoppable!When Huang Zheng's Pinduoduo was the weakest, Liu Qiangdong didn't pay attention to it and kept paying attention to **. Now, when Pinduoduo has gained a firm foothold, Liu Qiangdong wants to "make up for the dead" and destroy Pinduoduo.
There is no hope anymore!!Three
The back waves of the Yangtze River push the front waves, and a new generation replaces the old!Jingdong is a very excellent enterprise, but also a sense of responsibility, patriotism and hometown of private enterprises;During the epidemic period, it counterattacked and rushed to Wuhan and donated countless warehouses and medical resources!But any company, even a giant like JD.com, can't always be smooth sailing, impossible to win all the time, and always be evergreen. You don't see,Back then, entities were in charge;When the head of Wanda became the richest man in China, who would have thought that when it came to being the richest man in China a few years later, no one would mention Wang Jianlin againYou don't see,A few years ago, everyone thought that Jingdong and Ali would lay the foundation of China's e-commerce pattern in one fell swoopYou don't see,ByteDance's revenue in 2023 will reach $110 billion, surpassing Tencent, while Pinduoduo's market value is close to $200 billion, surpassing Alibaba!Huang Zheng, who was born in 80, Zhang Yiming, who was born in 83, and Wang Xing, who was born in 79, these three post-80s!It's like a monstrous flood, and it robbed Liu Qiangdong of his scenery at once... No one can live once and for all, the key is to go right, relying on the humility, pattern and cognitive ability of entrepreneurs. In the face of a crisis, no matter who you are, no matter what you are going through, persevere, live, improve yourself, seize opportunities, and you will definitely see the strongest version of yourself.
The times will never say goodbye gently, never lie flat, never slacken, never stagnate, always tremble, as if they are on the verge of walking, and be prepared for danger in times of peace, so that they can last for a long time!
Liu Qiangdong, come on!
Chinese entrepreneurs, come on!
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