Dong Yuhui's small essay "The incident did not subside because of Dong Yuhui's temporary suspension of broadcasting, but because CEO Dongfang Xiaosun dropped his mobile phone when he 'held a meeting with netizens', and Chairman Yu Minhong came out to apologize to netizens.
In fact, Dong Yuhui's small essays inserted on the spot during the live broadcast with very good results are the credit of the New Oriental copywriting teamOr is he himself a talented poet and a book, so he can play it on the spot?Everyone knows it.
New Oriental is a listed company, and the establishment of various departments is very perfect. Not only Dong Yuhui, but any anchor of New Oriental must have sufficient copywriting preparation for the content and scope of the live broadcast before the live broadcast, which is a basic operation.
However, copywriting alone is not enough, the anchor is the soul that controls the entire live broadcast. If anyone who goes up to read the copywriting can support a live broadcast that can achieve the desired effect, then anyone can be on the three Li, four kings, and two Mazi.
At the beginning, when netizens first got to know the live broadcast room of 'Oriental Selection', no one went to the name of 'New Oriental', and everyone was attracted by Dong Yuhui's super knowledgeable and refreshing live broadcast style after clicking into the live broadcast room by chance.
Therefore, one of the points in Yu Minhong's apology is objective and correct: the professionalism of the copywriter is not enough.
The birds are good and the bow is hidden
The contradiction between Dong Yuhui and Dongfang Selection should have been turbulent for a while, I remember that when I watched his live broadcast earlier, he once said a little lonely: If one day he leaves New Oriental and leaves Dongfang Selection, it is normal, don't be surprised.
Before New Oriental did not succeed in its transformation, a simple scholar and an ordinary New Oriental teacher detonated the live broadcast room in a short period of time because of his talent during the live broadcast, and Dong Yuhui himself was too good.
Accidental or inevitable, when he was selling goods in the live broadcast room, he attracted a large number of netizens with his small essays that opened his mouth one after another, turning the discouraged New Oriental into a brand-new Oriental selection.
However, Yu Minhong was still talking with a smile on his face the year before last about how to donate all the new tables and chairs purchased by New Oriental under the influence of the national policy, and divert or dismiss the teachers of New Oriental with an apologetic heart. Later, Mr. Yu interviewed one after another industry bigwigs and celebrities with the head anchor Dong Yuhui in the live broadcast room selected by Dongfang. At the same time, the market value of Dongfang Selection is rubbing towards **. Later, it was gradually spread that 'Dongfang Selection is going to Dong Yuhui'.
Although Dong Yuhui is very good personally, he stands in *** and is shining. However, no boss wants to keep his company's survival on one employee. Therefore, as long as he is still an employee, Dong Yuhui will sooner or later embark on the road of 'flying birds and hiding their bows'.
There is a specialization in the art industry, and Xiao Dong's talent is only in poetry and singing and selling goods after all.
The literati have the ability to empathize, and when they sold corn in the live broadcast room, some netizens were too expensive, Dong Yuhui blurted out 'the grain is cheap and hurts the farmers', and the corn was sold out for a while.
Did netizens buy corn?No, netizens are led by his talent, and it is not easy to empathize with him to farmers.
Therefore, everyone likes him, not only because of his small essays, but also because of his simple and down-to-earth excellent quality.
Actor Cao Zheng spoke for him and said: Before I saw Dong Yuhui's live broadcast, I was resistant to Douyin, because it was not good for educating the next generation. However, he saw that Dong Yuhui had the correct guidance for many people's three views on this platform, which was a very remarkable thing. The peddler pawn leads the car to sell pulp, Dong Yuhui's whole person is full of poetry and books, but it is not covered and covered by today's fireworks, our current life needs Dong Yuhui as a positive image anchor to guide.
However, the style and strong empathy of the literati can capture the hearts of the public, but they do not stand on the position of capital in everything. Therefore, Dongfang Xiaosun or Yu Minhong are businessmen and aim to make profits, and the bigger the company's development, the more profitable it is, and the greater the differences between them and Dong Yuhui.
New Oriental has now successfully transformed into Dongfang Selection, and if Haiyan does not 'go to Dong Yuhui' when he is promoted, won't the rise and fall of the entire Oriental Selection be tied to this person?
Dong Yuhui's personal IP has surpassed the company's IP.
In fact, Dong Yuhui and Dongfang Selection can be regarded as mutual achievements, when New Oriental was forced by the situation to transform into a live broadcast, the former New Oriental teacher Dong Yuhui was forced to sell goods in the live broadcast room, and now the situation is that both parties have gained fame and fortune.
Yu Minhong is a person who has gone through strong winds and waves in the shopping mall, and this turmoil is not a big deal for him, Dongfang Selection should have a clear plan for Dong Yuhui's stay and stay, and the rest is to gradually implement it in chronological order.
And even if Dong Yuhui really leaves Dongfang Selection in the future, with his current personal IP value, will he still lack money to make?It's just that in the process of whether he and Dongfang Selection continue to cooperate or break up, the fluctuations brought about by his psychology are more impactful.