Choosing a good name for the company not only reflects the company's philosophy, but also shows off the boss's taste by the way.
No, as soon as the major shareholder of Meierya ** company was replaced, the company changed its name.
The name of the new company can be described as magnificent, called "Zhengxin**", it seems that the company is full of integrity and integrity.
In contrast, the name "Meierya" is quite a bit of a small jasper.
In the "name change announcement" recently published in the "**", Zhengxin ** bluntly said: the name change does not change the original intention, and the company continues to be committed to becoming a "first-class derivatives service expert".
As we all know, the financial industry is a franchise industry. It is difficult for a legal person or natural person who does not have a certain strength to win the controlling stake of the company.
In addition, although the company's license cannot be compared with banks, insurance, and trusts, it has also risen for a time, up to hundreds of millions of yuan.
Who is the major shareholder of Meierya**?
Brother Jin checked and found that this Hubei company called "Zhenghan Investment" was formerly known as Hubei Jinpai Investment
Jinpai has three major businesses: health liquor, liquor and traditional Chinese medicine, as well as three major brands: China Jinjiu, Maopu Liquor and Zhizhengtang.
In 2022, Jinpai will achieve revenue of 1061.9 billion yuan, ranking 73rd in the "Top 100 Hubei Enterprises in 2023".
The 67-year-old Wu Shaoxun holds 99% of the shares of Jinpai Company. In other words, the actual controller of Zhengxin ** is this health wine boss!
In the "Name Change Announcement", Brother Jin noticed that Zhengxin** specially introduced the background of Zhenghan Investment and Jinpai
As a leading wine company, Jinpai also has a lot of room for development in its hedging business needs, risk management needs and international business needs, which will provide a boost for the company's business development ideas ......of serving entity enterprises wholeheartedly
However, in the "name change announcement", there is a paragraph about the revenue of wine companies, which is obviously a layman's word.
The name change announcement quoted "public information" and said, "In 2021, Jinpai will achieve a revenue of 11 billion yuan, and among the non-listed liquor companies, only Jinpai and Guotai will achieve a revenue of more than 10 billion yuan." ”
Not only "**Brother Jin noticed, but the official account of Zhengxin** also released this name change announcement at the same time, and also wrote this content about the revenue of wine companies.
However, it is this passage that Brother Jin commented in Sichuan dialect: It is simply "opening a yellow tongue"!
You know, Xi Wine's revenue for 2021 is 155800 million yuan, Jian Nanchun is 1118.1 billion yuan, Langjiu Wang Junlin said that the "sales collection" in 2021 will exceed 15 billion yuan - aren't these three "non-listed wine companies"?
There is only Jinpai and Guotai", which is completely inconsistent with the facts.
According to the "2022 Guizhou Top 100 Private Enterprises List", Guizhou Guotai Liquor Group, which ranks fourth on the list, has an annual revenue of 90 in 20219.6 billion yuan, and did not "break 10 billion".
In fact, if the "new owner" of Zhengxin ** is not Jinpai or has no background in the wine industry, Brother Jin would not bother to point out these.
After all, in the wine circle, there are enough plausible things, such as the "crazy pottery altar" of Jiangsu Jinshiyuan in Jin Ge Pala a few days ago.
Meierya** changed into a new vest of the "Zhengxin" brand, can it bring good luck to the Jinpai?
This cannot fail to mention a feature of the industry: watching the sky and eating.
The risk of commodity volatility has increased, the demand for risk hedging and wealth management has increased significantly, and the profitability of the industry has improved.
On the contrary, the market trading is cold, and the company's performance is under pressure.
According to the information released by the Mid-term Association: in October 2023, the revenue of 150 ** companies in the country will be 246.6 billion yuan, down 3172%, down 060%；Net profit 3600 million yuan, a sharp decrease of 5767%, down 23. year-on-year48%。
With the continuous improvement of the concentration of the industry, coupled with the large number of licensed institutions and the high threshold, it is foreseeable that the competition will become more and more fierce in the future.
This is not, Chenming Paper (000488sz、01812.HK) has recently been preparing to start with 19.7 billion yuan "clearance" of its holdings of Jinxin**354331% equity.
The equity of Jinxin ** is 1800 million yuan.
In the past four years, according to the equity method, the total investment income of Chenming Paper holding the equity of Jinxin ** was -1521580,000 yuan.
It's a bit tragic. As for Jinpai, it is unknown what it will encounter in the ** circle in the future.
Here it is necessary to analyze why Jinpai wants to control Meierya**.
Jin Ge believes that on the one hand, it is the consideration of "how can others snore next to the couch", after all, this is a financial license;On the other hand, it may also be a realistic consideration for the slowdown in revenue growth of Jinpai.
Before becoming a major shareholder, Zhenghan Investment actually held Meierya**2998% equity.
Due to the "difficult to support" the market competition of Meierya**, the announcement from Hubei Erya shares 600107) shows that in September 2023, Zhenghan Investment paid about 31.8 billion yuan, obtained its holdings of Meier Ya**4508% equity.
Hubei Erya was once ranked among the "top ten enterprises in the industry" in China's garment industry, and was later controlled by the "China Plant Department", and was hidden in the snow, deducting non-net profit for five consecutive years.
The timely shot of Zhenghan investment can be said to be "the right time and place".
In the past six years, Jinpai's revenue has basically been in a state of "standing still", which may also make Wu Shaoxun choose to continue to bless Meierya**.
In 2017, Jin Pai 104900 million yuan, 10.2 billion yuan in 2018, 10.7 billion yuan in 2019, 11 billion yuan in 2021, and 106 billion yuan in 2022$1.9 billion.
This undulating performance trend reflects the dilemma of "not advancing or retreating".
In the overall alcohol market, health wine is still a niche category. Jinpai must find hope beyond wine.
Although Wu Shaoxun once publicly stated that "don't engage in diversification", today's Jinpai has become an "octopus" across finance and industry.
In addition to acquiring and participating in a number of wine companies, the industries involved include real estate, finance, mining, catering, IT, etc.
Taking Zhenghan Investment as an example, it has invested in a number of listed companies such as Consistent Konjac (839273), Bangyan Technology (688132), and Lude Environment (688156).
However, Zhenghan Investment was also included in the "blacklist" of initial public offering placement targets by the China ** Industry Association in March 2019.
Just imagine: without these diversified investment layouts, what would be the revenue of Jinpai?