This year, in addition to the sales of several of our own brands, other joint venture brands or imported brand models are selling quite poorly, of course, this has a lot to do with their unwillingness to transform new energy or slow transformation of new energy, it is estimated that they also wanted to twist their arms and thighs, but found that they really can't screw, but when they want to transform, they are already far behind.
Toyota's high-end brand Lexus in the past few years in the country can be described as quite a scene, if you want to buy some popular models of Lexus, you must increase the price, this year's auto show noisy price increase event everyone has also seen. However, this year's market is no longer the market of previous years, and our domestic consumers have become more and more sober, followed by a sharp decline in Lexus sales.
In the first half of this year, Lexus sold a total of 850,000 new cars, down 30% year-on-year, which is still a bit difficult to achieve this year's sales target of 200,000. If the sales are not good, naturally some models will not increase the price or even start to discount**, it is reported that the ** of the Lexus ES model has been lowered, from the guide price of 29690,000 yuan to 25490,000 yuan, I just don't know if anyone will buy it if it drops to this **!
Of course, car sellers can't find a reason to spend two or three hundred thousand yuan to buy the Lexus ES series, and look at BYD Han, Huawei Zhijie S7, Zeekrypton and other models