The dark blue SL03 of the 2023 car market inventory is as stable as a spring, and although the sword

Mondo Cars Updated on 2024-01-30

In the white-hot market competition, there will be "dark horse" models at any time, and the rapid market performance like a rabbit has made many competitors envious, such as Song Plus, etc., of course, there are many people who are listed on the "dumb fire" products, such as Toyota BZ4X, etc. Compared with the performance of those models that open and close in the market, in fact, many products are in a state of calm and calm.

Inventory of the 29th issue of the models in the 2023 car market, the protagonist of this issue is the dark blue SL03.

As a new generation of products in the field of new energy, the time of the dark blue SL03 on the market is not short, with the cooling of the first field heat when it was first listed, the market performance of today's dark blue SL03 is basically in a stable state, there is neither the momentum of "explosive models", nor the signs of going down, it is really a sentence: firewood, rice, oil, salt, sauce, vinegar tea, plain and bland is true.

The market is positioned as the Deep Blue SL03 mid-level sedan, which is available in a range-extender, all-electric model, and a hydrogen-fueled model. The car has a length of 4820mm, a wheelbase of 2900mm, and a front MacPherson rear multi-link independent suspension. The exterior and interior are also solid in terms of materials, and the workmanship is also relatively fine and textured.

Although the configuration of dark blue SL03 is differentiated according to ** different, but the entry is high configuration is also the embodiment of its most sincerity, such as fatigue driving tips, 360-degree panoramic image, front and rear parking radar, parallel assistance and146-inch central control screen, etc. are standard,Moreover,The Internet of Vehicles also supports OTA upgrades,Even if you buy the so-called"beggar version"Model model,Deep blueSL03You don't need to add configuration。

Deep blue SL03 was first listed in the same month as BYD Seal, but it did not leave a back hand for itself like BYD Seal, and as soon as it was listed, all the "hole cards" were revealed, and all the extended, pure electric and hydrogen fuel models were thrown, on the other hand, BYD Seal only EV models participated in the market battle in the early stage. Of course, the strong model lineup also made the dark blue SL03 quickly cross the hurdle of monthly sales of more than 10,000.

However, with the encirclement of competitors, as well as the strength of Camry, Passat and other competing products, although the market heat of Deep Blue SL03 has not appeared to open and close, but there is no momentum and signs of the "dark horse" of the car market, and the calm after the hustle and bustle has also made Deep Blue SL03 feel the cruelty of the market battle.

On the other hand, its competitor BYD Seal, after the launch of the Seal DM-i model this year, the market heat has also increased rapidly, and the monthly sales of the Seal DM-i have exceeded 10,000 units in three months after its launch, which does not include the sales of the Seal EV model. To be honest, the increase in sales of the BYD seal family has also put a lot of pressure on Deep Blue SL03.

According to the public sales volume, from January to November this year, the cumulative sales of dark blue SL03 were 6About 50,000 units, of which about 6,200 units were sold in November. The dark blue SL03, which has an average monthly sales volume of about 6,000 units, is significantly behind the Camry, Accord, Passat and other fuel vehicle competitors, and even compared with the cumulative sales of 90,000 units of BYD Seal, it is slightly inferior.

Of course, this is not to say that dark blue SL03 has no chance to win, there is a chance but it depends on how dark blue SL03 caters to consumers, after all, with the current stable market performance, dark blue SL03 must release some sincerity in some aspects if it wants to surpass competing products. As the fist product of Deep Blue Automobile, although the Deep Blue SL03 sword has been unsheathed, it is still a bit blunt at present, what do you say?

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