In today's society, young people's consumption outlook and lifestyle have often become a hot topic. Some people say,Young people are too wasteful, buying, buying, and not knowing moderation;Some people say that young people work too hard, earn money, and dare not spend money. Which scenario is more realistic?Let's take a look at some data and facts to uncover the truth about young people's consumption.
1. What is the income level of young people?
We need to know where young people are earning. According to the National Bureau of Statistics, if divided by age groupThe average salary of urban employees under the age of 25 is 39,369 yuan, 66,993 yuan for those aged 25-34 and 100932 yuan for those aged 35-44. It can be seen that the income level of young people is generally lower than the national average, and with age, the income level also shows a clear growth trend.
So, are young people's incomes enough to meet their basic needs?According to the People's Bank of China, in 2020,The per capita disposable income of urban residents nationwide was 40,499 yuan, and the per capita disposable income of rural residents nationwide was 17,559 yuan.
In terms of urban and rural areas, the per capita disposable income of urban residents under the age of 25 was 32,964 yuan, and the per capita disposable income of urban residents aged 25-34 was 58,332 yuanThe per capita disposable income of urban residents aged 35-44 was 83,776 yuan. The disposable income of rural residents under the age of 25 is 14,064 yuan, 20,988 yuan for those aged 25-34, and 26,400 yuan for those aged 35-44. It can be seen that the disposable income of young people is generally lower than the national average, and the gap between urban and rural areas is large.
2. What is the consumption structure of young people?
Second, we need to understand the consumption structure of young people. According to the National Bureau of Statistics,The per capita consumption expenditure of urban residents under the age of 25 was 17,969 yuan, 24,981 yuan for those aged 25-34 and 28,486 yuan for those aged 35-44The per capita consumption expenditure of rural residents under the age of 25 was 8,579 yuan, 11,797 yuan for those aged 25-34 and 13,949 yuan for those aged 35-44. It can be seen that the level of consumption expenditure of young people is also generally lower than the national average, and the gap between urban and rural areas is large.
So, what are the main aspects of young people's consumption spending?According to the National Bureau of Statistics, in 2020, the per capita consumption expenditure of urban residents nationwideFood spending accounted for 282%, clothing spending accounted for 78%, and living expenses accounted for 234%, and spending on necessities and services accounted for 65%，Transportation and communication expenditures accounted for 118%, and education, culture and entertainment accounted for 139% and health care spending accounted for 78 per cent and 0 per cent for other supplies and services6%。
According to age, food expenditure accounts for 30 percent of the per capita consumption expenditure of urban residents under the age of 251%, clothing spending accounted for 84%, and living expenses accounted for 187%，Expenditure on daily necessities and services accounted for 65%, and transportation and communication expenditures accounted for 123%，Expenditure on education, culture and entertainment accounted for 169% and health care spending accounted for 62%。Expenditure on other supplies and services accounted for 09%；
Food accounts for 28 percent of the per capita consumption expenditure of urban residents aged 25-344%, clothing spending accounted for 79%, and living expenses accounted for 228%，Spending on necessities and services accounted for 65%, and transportation and communication expenditures accounted for 117%，Expenditure on education, culture and entertainment accounted for 144% and health care spending accounted for 75%。Expenditure on other supplies and services accounted for 08%；
Among the per capita consumption expenditure of urban residents aged 35-44, food expenditure accounts for 274%, clothing spending accounted for 75%, and living expenses accounted for 244%，Spending on necessities and services accounted for 65%, and transportation and communication expenditures accounted for 115%，Expenditure on education, culture and entertainment accounted for 133% and health care spending accounted for 86%。Expenditure on other supplies and services accounted for 08%。
It can be seen,The consumption structure of young people is similar to the national averageBut spending is higher on education, culture, and entertainment, and lower on living and health care.
3. What is the consumption outlook of young people?
Finally, we need to understand the consumption outlook of young people. According to the data of the Social Survey Center of China Youth Daily, in 2020, 953% of the young people surveyed think that this generation of young people is more "savvy" in consumption, 645% of the young people surveyed believe that the main change in their consumption outlook is to buy good54.4% of the young people surveyed pointed out that "the awareness of saving money has become stronger, and the impulse consumption has decreased".
50% of the youth surveyed analyzed that they "only buy what is useful", 483% of the young people surveyed believe that they will "consume in a controlled and planned manner". It can be seen,Young people's consumption outlook tends to be rational and pragmaticPay more attention to the value and effect of consumption, rather than blindly following the trend or showing off.
So, how is the consumption concept of young people formed?According to data from the Social Survey Center of China Youth Daily, in 2020, the surveyed youth believed that the main factor influencing their consumption outlook was "personal experience" (671%），This is followed by "homeschooling" (589%), social environment" (579%), Internet information" (554%), circle of friends" (494%）、"** Report" (294%), celebrity endorsements" (106%）。It can be seen that the consumption of young people.
Conclusion
Some young people get poorer the harder they work, and some young people get richer the more they save moneySome young people spend money like running water, and some young people save money like iron roosters. These young people's consumption outlook and consumption methods not only have their own personalities and choices, but also have social constraints and influences.
We should not generalize or judge lightly, but we should respect and understand their consumption decisions, and at the same time, we should guide and educate themLet them establish a correct view of consumption and live within their meansReasonable consumption, not only to enjoy the present, but also to plan for the future, not only to satisfy themselves, but also to contribute to the society, so that they can realize their own value and happiness in the process of consumption!Young people