In recent years, with the gradual increase in investment in technology research and development and innovation by domestic mobile phone manufacturers, the product power of domestic mobile phones has become more and more recognized by consumers. According to Canalys data, in the first half of this year, OPPO became the first in the domestic mobile phone market with 24 million shipments. Even among the top five, except for Apple, all of them are domestic manufacturers, which shows that the popularity of domestic mobile phones in China is quite high.
OPPO ranked first in the domestic mobile phone market share in the first half of the year).
In fact, not only domestic, but also domestic mobile phone manufacturers have been performing better and better in overseas markets in recent years. Taking OPPO as an example, also according to Canalys, OPPO performed well in the third quarter of 2023, with shipments increasing by 8% quarter-on-quarter, and ranking among the top four in the world with a market share of 9%. In addition, in the second quarter, OPPO ranked second in Southeast Asia with a market share of 16%, of which OPPO ranked first in Cambodia with a market share of 31%, ranked first in Indonesia with a market share of 20%, ranked second in Thailand with a market share of 15%, and ranked in the top three in Singapore, Vietnam, and Malaysia.
Global smartphone market data for the third quarter of 2023).
So why did OPPO achieve such outstanding results in going overseas?It is not difficult to see that it has a lot to do with the technology research and development mentioned at the beginning. In the "2023 Global Science and Technology Innovation Coordinate Report" and the "2023 China Science and Technology Innovation Coordinate Report" released by the Wisdom Buds Innovation Research Center, OPPO was selected at the same time, and this is the second year that OPPO has been selected as one of the top 100 Chinese science and technology innovation leaders.
2023 Global Science and Technology Innovation Leaders TOP100 List and China Science and Technology Innovation Leaders TOP100 List).
It is reported that based on the "Smart Buds Enterprise Science and Technology Innovation Evaluation Model", OPPO is higher than the average level of "China's TOP100" in many indicators such as "R&D scale", "technology quality", "technology influence" and "technology global layout", among which the scores of "technology influence" and "technology global layout" are also in the forefront of Chinese enterprises.
Evaluation model of scientific and technological innovation of smart bud enterprises).
In addition to being on the authoritative list, we can also see its technical strength from OPPO's products. Taking imaging as an example, OPPO has been specializing in portrait photography for 11 years since the release of the OPPO Ulike camera phone, and in every major development cycle of mobile imaging, OPPO will use leading technology to develop the rapid development of mobile imaging in professional fields such as high-definition image quality and beauty portraits. Nowadays, as mobile images enter the era of light and shadow, OPPO has recently created a new pattern of portrait effects with its leading super light and shadow system on the Reno11 series.
oppo reno11）
It can be seen from the picture shot by the OPPO Reno11 series that its imaging effect not only has a natural transition of light and shadow, but also brings a DSLR texture to the background bokeh effect, which gives a flat ** a three-dimensional feeling, which can be said to have once again revolutionized the portrait shooting experience of the mobile phone.
Oppo Reno11 sample).
Of course, in addition to the OPPO Reno11 series, OPPO also has many mobile phones with outstanding product capabilities, including the OPPO Find N2 Flip, which accounted for 33% of the market share in the Thai market and 28% of the folding market share in the first half of 2023, as well as the OPPO Find N3 Flip and OPPO Find N3 Flip launched in the second half of the year. Therefore, it is no accident that OPPO has been able to achieve good results in the global market, which depends on its continuous research and development behind the scenes, in order to create one after another products with excellent experience to attract consumers. I believe that in the future, OPPO will have more surprising products to bring us, which is worth looking forward to.