2023 is a year of recovery for the concert market, with solo concerts such as Jacky Cheung, Lin Junjie, Jay Chou, Liang Jingru, Zhang Jie, and Xue Zhiqian in full bloom across the country, showing the vigorous vitality of the performance market. As far as Tianjin is concerned, this year, singers such as Zhang Shaohan, Jay Chou, Li Ronghao, Xue Zhiqian, Ren Xianqi, Cai Qin, Zheng Jun, Zhang Bichen and other singers took turns to sing in Tianjin, playing a brilliant report card in the performance industry. Why is the performance market hot this year?What are the new highlights?
The concert market, which has cooled down for a long time, will usher in a new spring in 2023, according to the China Performance Industry Association, in the first three quarters of 2023, the number of domestic performances will reach 34240,000 games, box office revenue of 3154.1 billion yuan. According to third-party data, the number of audiences of the first Bubble Island ** Festival held in Tianjin in July 2023 exceeded 60,000, of which about 75% of the audience in Beijing-Tianjin-Hebei came from Tianjin, and music fans from other cities across the country accounted for about 25%, and such cross-city performance data is not uncommon.
In order to watch a concert and cross a city, this new experience of watching a concert has brought vitality to local cultural tourism. An industry insider close to the organizer of the performance told reporters that the integration of the domestic performance market and the tourism market in 2023 will be full of highlights, demonstrating the huge potential of the integration of culture and tourism. Walking and watching in their favorite city, watching a favorite meeting, stage play or participating in a lively star concert has become a new choice for many young consumers.
On December 31, 2023, Lin Zhixuan will accompany the Tianjin audience on New Year's Eve at the Olympic Sports Center Gymnasium, and at Damai 66livehouse, the Hanggai Band will meet with the Tianjin audience on January 1, 2024, which makes the outside world feel that the prosperity of the performance market will go straight from 2023 to 2024. "The audience's requirements for the quality and audition experience of concerts are gradually improving, and the performance industry is moving towards high-quality development. ”
In addition, the performance industry should continue to strengthen the regulation of ticketing companies to "strengthen real names", improve the performance management and supervision mechanism, and make the characteristics and advantages of concerts to make the performance industry benign and good. In addition, in addition to large-scale concerts, actively expanding new space channels for performing arts, enriching the lineup of artists, and enhancing the diversified viewing needs of the audience have also become a new direction for performance organizers to explore.
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