There are three types of Xiaohongshu accounts, namely:Personal Account, Personal Professional Account, Enterprise Professional AccountWhat is the difference between them, and which one should we choose that is more suitable?
1.Personal number
It is a directly registered number, without binding an ID card, and this kind of account is the most common.
2.Personal professional number
The personal professional number is bound to the ID card, and the professional number identity is verified, and after real-name authentication, you can open a personal store and live broadcast function.
3.Enterprise Professional Number: (Certified Enterprise Blue V).
The certification fee is 600 yuan, and there is a blue V logo, which is regarded as having the rights and interests of brand marketing.
Personal account The essential difference between a personal professional account and an enterprise professional account?
The number of private messages
The number of active private messages per day is 15 times.
Non-enterprise account 3 times.
Casting function
For French fries, the enterprise account can have no fan threshold, and can invest in marketing content, and non-enterprise account fans must "500", and can invest in grass content, but not marketing content.
Business features
The enterprise account can send advertisements and marketing content, and the diversion will be a little more relaxed.
Enterprise features
The enterprise account can add the store address on the homepage, which is very suitable for merchants like 4S stores who need to trade in stores, and the enterprise account does not need itReal-name authentication can open the live broadcast function, create business topics, ** functions, influencer cooperation, account association, enterprise account stores, etc
Personal professional number
This generally refers to the account that has been verified by real name, it should be noted that the ID card can only be real-name one account, once the real-name authentication can not be permanently lifted, unless the account is cancelled to release your ID card, the authentication of the real name should be cautious!
Enterprise number authentication
A business license can certify three business licenses, and the certification fee is 600 years, I see that many people have paid 999 or 1299 or something, and the official is 600Don't pay the middleman first, there is no certification yet.
The reason for the enterprise ID authentication failure
The business license cannot have prohibited industries, and some require special qualifications such as trademark registration certificate and trademark authorization letterThere are various special licenses in the industry, and if you can't provide them, it's easy to deal with them as certification failures
Decertification
The enterprise account can cancel the Blue V certification.
If you want to do business on Xiaohongshu, it is inevitable that there will be commercial content, it is recommended to certify the enterprise account, if you are a blogger with personal identity, then a personal account and a personal professional account are OK, there is not much difference!