Demand-side analysis: B-end enterprises have increased their digital awareness, and there is a strong demand for "payment +" services.
At the demand level of B-end enterprises, more and more enterprises have put forward higher and higher requirements for improving efficiency and expanding business due to the economic downturn at the macro level and the development requirements of the war road at the micro level. As a result, more and more B-end enterprises are saying that their demand for stable payment channels and independent and scalable business digital ecosystems is becoming more and more intense. On the one hand, it attracts customers through digital channels to enhance the rate of corporate branding, and on the other hand, it builds on the diversified transaction service capabilities of a good payment experience to effectively improve user stickiness.
Industrial Payment Atlas: Ecological linkage, continue to empower the digital transformation of thousands of merchants
The digital transformation of B-end enterprises has become an inevitable trend in the development of the industry, and payment, as an important part of digital transformation, has become more and more important. In the demand-side analysis of B-end enterprises, we can see that the needs of enterprises for digital transformation are diversified, but the core needs are to establish stable, secure and efficient payment channels, and build an independent and scalable business digital ecosystem. First of all, the demand for B-end enterprises to establish a stable, safe and efficient payment channel is becoming more and more intense. In traditional payment methods, enterprises usually need to pay through third-party institutions such as banks, which not only need to pay high handling fees, but also are prone to problems such as payment failures and payment errors. Therefore, B-end enterprises urgently need a stable, safe and efficient payment method to reduce payment costs and improve payment success rate. Digital payment channels can meet this demand well, not only enabling a fast and convenient payment experience, but also improving the security and accuracy of payments. Secondly, B-end enterprises have an increasingly strong demand for building an independent and scalable business digital ecosystem. A business digital ecosystem refers to the digitization of business activities and the maximization of business value through digital platforms and tools. In digital transformation, B-end enterprises need to establish their own digital platforms and tools to achieve digital connection and interaction with users, merchants and other parties. The digital ecosystem can help B-end enterprises better understand user needs, improve production efficiency, and optimize chain management through data analysis and intelligent applications, so as to maximize business value. In the industrial payment graph, we can see that digital payment service providers and business digital ecosystem service providers are the two most important links. Digital payment service providers can provide stable, secure, and efficient payment channels for B-end enterprises, while commercial digital ecosystem service providers can help B-end enterprises maximize business value. The two links support and promote each other, and jointly promote the digital transformation of B-end enterprises. In the process of digital transformation, B-end enterprises also need to actively explore new business models and marketing methods. For example, marketing methods such as attracting customers through digital channels and improving the rate of corporate brands can help B-end enterprises better attract customers and expand market share. The multi-transaction service capability based on a good payment experience can effectively improve user stickiness and help B-end enterprises better maintain customers and realize business value. In short, the digital transformation of B-end enterprises has become an inevitable trend in the development of the industry, and payment, as an important part of digital transformation, has become more and more important. In the process of digital transformation, B-end enterprises need to actively explore new business models and marketing methods to maximize business value. At the same time, digital payment service providers and commercial digital ecosystem service providers also need to support and promote each other to jointly promote the digital transformation of B-end enterprises. 