No one would have imagined that a small composition by Dongfang selection of a certain sound horn could set off such a big wave.
Friends with good memories still remember, right?Last week, Xiao Lei figured out the ins and outs of a wave of "small composition" incidents.
From the reasons for the beginning of the incident, to the development trend in the middle, and finally to the response and response measures taken by all parties.
The inventory is relatively clear, Xiao Lei suggested that the friends who have not seen it turn back and take a look at it, and Xi it again to consolidate.
Source: **Little Thunder Beep.
However, the rapid development and change of things in the future, and the brain-opening of the direction, are still greatly beyond Xiaolei's expectations.
Not only have there been changes in the many forces of Dongfang Selection, but even the peers have come out to have a good time.
And what's funny is that while Dongfang Selection was in the midst of the internal brawl, one actually popped upSelected in the West!
Good guys, if there is an Eastern selection, there is a corresponding Western selection, right?The sense of direction is true and makes you play clearly.
So today, Xiao Lei will fulfill his promise and continue to talk to everyone about the follow-up of Dongfang Selection.
In the early morning of December 16th, Dongfang Selection's live broadcast room announced: Today, the broadcast will be temporarily suspended, and I will think about it behind closed doors, please criticize. Teacher Yu is leading everyone to review. 」
As of the morning of the same day, the number of fans of Dongfang Selection was 29.16 millionIn other words, 2 million fans have been lost in less than a week.
Source: Douyin @ Oriental Selection.
At noon on the same day, Oriental Selection issued an announcementIt said that Sun Dongxu was dismissed from the position of executive director and CEO of Oriental Selection, and Chairman Yu Minhong concurrently served as CEO of Oriental Selection.
In the middle, another anchor Tianquan was also interspersed, who was criticized by a large number of netizens for making inappropriate remarks in the live broadcast room, and the anchor accepted severe criticism and was suspended for three months.
Source: Douyin @ Oriental Selection.
That night, Dong Yuhui and Yu Minhong responded to the small composition incident in a live broadcast, breaking the rumors of resignation rumored by the outside world.
Source: Weibo @九派新闻.
On the evening of December 17, Dongfang Selection released Dong Yuhui's rebroadcast poster.
Dong Yuhui changed his position and became a senior partner of Oriental Selection.
Source: Oriental Selection.
On December 18, New Oriental issued a notice on the appointment of Dong Yuhui.
Dong Yuhui was appointed as the cultural assistant to the chairman of New Oriental Education and Technology Group, and concurrently served as the vice president of New Oriental Cultural Tourism Group.
Source: Weibo @ Global Times.
At present, the fans of Dongfang Selection has returned to 30 million, and the stock price is slowly returning to the previous level.
Yu Minhong also said that he would open a new live broadcast room for Dong Yuhui, and he would not stop continuing to live broadcast because of his promotion.
Source: The Paper.
On the other hand, his colleague Luo Yonghao expressed several rounds of views in his live broadcast room in response to the incident of Dongfang Selection.
The dust of the incident has settled for the time being, and he also wrote a small essay to explain a wave, and everyone who is interested can go and take a look.
Source: Weibo @Luo Yonghao's rumor-refuting number.
There is also a Xueersi live broadcast room, which also selects Xi from the East, and gives the female anchor Orange Orange a 4-level plus senior management sequence.
In addition to the salary increase, she will also be given **, and she will also be awarded the title of Princess Xueersi, and the card is full of yes.
Source: Weibo @ Cover News.
At present, the Eastern selection incident seems to have come to an end, but the Western selection that took the opportunity to fish in troubled waters is a big surprise!
Just when the parties to the selection of Dongfang were busy, on December 18, many netizens found that a certain sound appeared calledSelected in the West!'s short ** account.
Note,In addition to coming in the opposite direction,The two accounts zhen choose zhen is not the same,Dongfang isZhenchoose, and the West isZhenElected
Source: Douyin @ Western Selection.
According to Xiao Lei, the Western Reserve account released the first ** as early as the afternoon of December 17.
And the man who appeared on the camera looked like Dong Yuhui in terms of appearance and demeanor, and he was a copy of yes.
He also said in ** that he would go to the Western Reserve Live Room.
Source: Douyin @ Western Selection.
So, on the night of December 17th, this man did what he said, and he really went to the live broadcast room of Western Selection.
Not to mention the good results, there were 40,000 ** in the first live broadcast, which is quite good for the newly opened live broadcast room.
Source: Douyin @ Western Selection.
Not only that, but on the evening of the 17th, the two ** released by the Western Reserve can also be seen by discerning people imitating Dong Yuhui.
The same snow day scene plus a down jacket, plus This life is also considered a total of white-headed famous lines, it can be regarded as a one-to-one imitation, right?
Source: Douyin @白鹿**.
In the early morning of the 18th, Western Reserve also said that the premiere was nearly 1 million **, and said that it would continue to broadcast live at 10 p.m. on the 18th.
However, before the next live broadcast, on the morning of the 18th, the avatar and nickname of the Western Reserve account were beaten back to their original shape, and the content was also emptied.
Source: Douyin @ Western Selection.
Western Reserve can only complain on Weibo, saying:
The face looks like a crime, our team has creative ideas, not stealing, not robbing, not cheating, all have become sinful.Source: Douyin @ Western Selection.
Xiao Lei took a look, and at present, he can't search for the relevant accounts of Western Reserve in a certain sound.
Source: Douyin.
In addition, judging from the pictures posted on the Weibo of Western Selection, the reason why the account was banned is suspected to be a complaint by the owner for violating the right to reputation.
Well, the reason for the complaint is:
Carrying the original ** and ripping the live broadcast content of Dongfang Selection's live broadcast room to create heat for their own goods, bring losses to the goodwill, intellectual property rights and operation of the main party, and cause cognitive confusion to consumers.So, in fact, the complainant did not mention that the anchors look similar, or the names of the live broadcast rooms are similar, etc.
Source: Weibo @西臻选.
According to legal bloggers, a high-quality imitation like Western Reserve may be suspected of unfair competition from a legal point of view
There is no need for Xiao Leiduo to introduce, the anchor who looks like Dong Yuhui, plus an account name that is highly similar to Dongfang Selection.
Western selection wants to justify that this wave does not have the slightest hint of borrowing from Eastern selection, and it really can't be said, right?
There is also a suspicion of popularity like the selection of these accounts in the north and south, and if you register and use them, it is difficult to guarantee that you will not receive a lawyer's letter or complaint.
Source: Weibo @皇城根下刀笔吏.
Having said that, a name like "Western Selection" is a true portrayal of the imitation army in the current Internet age.
As long as a person, something or even an operation becomes popular overnight, it will be imitated by people from all walks of life.
Take the subject three we talked about before, one Haidilao jumped into the fire, and the Haidilao behind them quickly followed one by one.
It's just that because many of them have not developed to the stage of generating directly related commercial benefits, no one pursues imitation.
It is not the same when imitation touches direct commercial interests, after all, transactions involving real money** will also be subject to relevant laws.
Take Western Selection as an example, from the account nickname, to the anchor's appearance, to the style of the live broadcast room, they can't get rid of the shadow of Eastern Selection.
Looking at this series of operations, it is clear that it is trying to gain traffic with a wave of popularity, and finally make money by bringing goods through live broadcasts.
The official management is also in the rectification of the order of the live broadcast market, otherwise after a while, it is even possible that the selection of all directions will come out to bring goods in the live broadcast, and it will not be chaotic.
However, judging from the current network environment, there is still a long way to go to completely eliminate the phenomenon of imitating and making money.
Xiaolei also hopes that the relevant departments and platforms can improve the laws and regulations as soon as possible, and start from the beginning, so that the live streaming industry will be more standardized.
Cover source: Douyin @白鹿**& Oriental Selection &@西方臻选.