At present, the cinema has ushered in December 2023, and will soon enter the annual Chinese New Year file. At present, a number of large-scale movies have successively confirmed their release dates, and have begun corresponding publicity and warm-up work.
Looking back on the past November, the film market seems to be particularly deserted. During this period, it mainly relied on imported films to maintain the popularity of the box office, but the actual effect did not meet expectations. Some imported blockbusters, such as the highly anticipated "Captain Marvel 2", as the first film to be released simultaneously with North America after Marvel's return to mainland theaters, have performed disappointingly.
So far, the film has only been released for 27 days, and the box office revenue is only 1100 million. For Hollywood's Marvel movies, such box office performance is really disappointing. Although the film had additional reshoots after it was completed, its reputation did not return to its lowest point. According to the current live rankings, the film has dropped to 33rd place, almost becoming a neglected character.
The Hunger Games: A Song of Songbirds and Snakes, another blockbuster film that has received a lot of attention, has a similar fate to The Hunger Games: A Song of Songbirds and Snakes. Although the mainland and North America had the same release time, after 20 days of release, the box office was only 56.6 million. For this super IP, its performance is even inferior to "Captain Marvel 2". According to the current market trend, it is expected that its box office may not exceed 100 million, and it may only reach about 60 million in the end.
While Hollywood blockbusters have sprung up, domestic films have done well. Among them, "Wading in the Angry Sea" starring Huang Bo and Zhou Xun, two superstars in the film industry, is undoubtedly an unexpected dark horse. At present, the film has only been released for 12 days, and the box office is as high as 4700 million. In such a cold release time, it managed to dominate the box office, quickly surpassing other Hollywood blockbusters. In addition, the theme of the film, "Please be cautious under 18 years old**", also quickly became the focus and attracted the attention of many audiences.
Now, the film has been in theaters for a full week. Despite the competitive pressure of the new films "Goodbye, Li Kele" and "Hot Search", Wu Jing still showed strong box office appeal in "Goodbye, Li Kele", and "Hot Search" starred three golden actresses Zhou Dongyu. Although both films have quite strong casts, they still seem slightly inferior compared to "Wading in the Angry Sea".
Therefore, during the upcoming Lunar New Year period from November to late December, "Wading in the Sea of Wrath" has undoubtedly become an unexpected dark horse for this period, and an excellent choice for market bailouts.
What do you think about this issue?