The high-speed ETC promotion project is to install high-speed ETC equipment for car owners across the country with free ETC equipment as the starting point, so as to promote ETC and complete the activation process. Most of the channel business teams of high-speed ETC carry out ETC promotion work in the form of local push. In the process of promotion, there are many details that need to be paid attention to, and these details often determine the results of promotion.
1.Salesman training.
As the saying goes, don't fight unprepared battles. Whether it's an ETC project or something else, it's important to train your staff before you start rollout. In particular, in addition to mastering the activation process, high-speed ETC must also master practical operations, such as how to install ETC equipment, how to use the owner's rights and interests in the mobile app, etc.
In addition, before each local promotion and promotion, it is necessary to plan the time, place, method, promotion standards, promotion goals, etc.
2.Streamline the process.
In the promotion process, the simpler the process, the less likely it is that customers will be offended. For example, in the process of introducing products to customers, salesmen try to simplify the key points and reduce ineffective communicationPut yourself in the customer's shoes to understand the pain points and solve the problem for them.
The most important point is to establish trust with customers, and a win-win situation can be achieved under the premise of mutual trust.
3.Pay attention to the dialect.
Although Mandarin is now spoken all over the country, in the process of our promotion, the dialect is bound to be more cordial. Especially ordinary people, to a certain extent, it can ease people's guardiness. This is also why when establishing channels, it is generally recommended that locals should be based on the local area to promote the market, especially in Guangzhou, Sichuan and other places where the practicality of dialects is very high.
In the process of promotion, ETC may not be successfully installed and activated at one time, and it often needs to promote customer communication many times to achieve results. So even if you are rejected by the customer, don't be disheartened, try to stay with the customer, and add WeChat friends as much as possible. Use the circle of friends, WeChat groups, red envelopes, etc., so that customers can learn more about the functional advantages of high-speed ETC, slowly raise customers, and do not let go of any customer who wants to install ETC.