King Jichang of Zhou Wen reigned for 50 years. In the first forty years, as the western prince of the Shang Dynasty, he cultivated martial arts, developed agriculture, and was eager to seek talents, and his reputation spread far and wide. In the next ten years, he was appointed as the king, and in the ancient years, he attacked the Quartet with thunderous means, shocked the princes of the world, and laid a solid foundation for King Wu's defeat.
King Wen of Zhou's life is full of legends, not only with outstanding political achievements, but also with ups and downs in life experience, and also has a profound impact on culture. For today's people, whether they are business managers or entrepreneurs who are pursuing success, the historical story of King Zhou Wen will bring you some inspiration.
Below, according to the record of "Historical Records of Zhou Benji", we will tell you about the five steps of King Wenwang's entrepreneurial success. This article first tells the story of King Wen of Zhou's thirst for talent and corporal Lixian.
Xibo said that King Wen, in accordance with the industry of Houji and Gongliu, then the law of the ancient Duke and Gongji, benevolence, respect for the elderly, and mercy for the young. The sage under the ceremony, there is no time to eat in the middle of the day to treat the soldiers, and the scholars return to them more. Boyi and Shuqi are in the lonely bamboo, and they are good at providing for the elderly, and they are going to return to it. Taidian, Hong Yao, San Yisheng, Manezi, and Doctor Xinjia all returned to it. ”
This passage has two meanings:
First, Xibo, that is, King Wen, as the western prince of the Shang Dynasty, cultivated Wende after ascending the throne, followed the farming policies of Houji and Gongliu, and vigorously developed agricultural production. According to the law formulated by the ancient prince and the seasonal calendar, practice benevolence and righteousness, respect the old and love the young.
The second is that King Wen is thirsty for talent, Corporal Lixian, respects talents very much, and the reception scholars don't even have time to eat lunch. Because of this, the corporal of the world came to defect one after another. So much so that sages like Boyi and Shuqi all came from the Eastern Lonely Bamboo Country to join them. And it has been assisted by famous virtuous ministers such as Taidian, Hong Yao, San Yisheng, Manezi, and Xinjia Doctor.
Judging from this record, when King Wen sought to seize the world, the first thing he did was to recruit talents. And the trick is ingenious, not to induce profit, but to give respect. The so-called "gentleman is righteous, villain is profitable". In layman's terms, King Wen does not give money to outstanding talents, but to face, and he gives enough face.
This shows that Zhou Wenwang is a master of scheming who is good at perceiving human nature and knows how to meet the psychological needs of outstanding talents. And he also knows how to spread his reputation of loving and cherishing talents on the rivers and lakes.
Think about it, as the king of a country, "there is no time to eat in the middle of the day", such a moving story is very attractive to people all over the world. It can be seen how successful Wenwang's brand communication is. So much so that to this day, we can still see the "King Wen's Visit to Xian" painted on vases and pen holders everywhere in the folk.