With the successful conclusion of the "2023 China Hospitality and Tourism New Economy Forum - Zhengzhou Station" at Qianna Yuanxi Hotel in Zhengzhou City, Henan Province, the Group once again demonstrated its leading position in promoting the development of the cultural, commercial and tourism industry. Guided by the Henan Provincial Tourist Hotel Association and hosted by the Industry Research Institute of the Tourism Group, the theme of this event focused on the "New Economic Development of China's Hospitality and Tourism Scene", aiming to promote the integration and innovation of rural revitalization and cultural, commercial and tourism industries through the "Urban Corridor Assistance Plan".
Rural Revitalization and Urban Corridors).
The city corridor empowers China's hospitality and tourism scene, the new economy, and the tourism group deepens cooperation in culture, business and tourism.
In his opening speech, Xu Qihong, Vice President of the Group and Executive Dean of the Industry Research Institute, said that the new economy of China's hospitality and tourism scene is facing unprecedented development opportunities, and the "Urban Corridor Booster Plan" will become a new engine to promote the prosperity of the industry. He looked forward to the participation of elites from all walks of life to jointly create a more competitive brand image in the cultural, commercial and tourism scene, and improve service levels and operational benefits.
Culture, business and tourism: with the tourism group to help the new economy of the wine and tourism scene).
The city corridor and the tourism industry research institute jointly promote the cultural development of Henan city.
As the organizer of the forum, Xilv Group and Henan Tourist Hotel Association announced in-depth cooperation and jointly launched the City Corridor (Henan) Operation Center and Industry Research Institute (Henan). This in-depth cooperation will promote the actual implementation of the urban corridor project in Henan, and inject new development impetus into the inheritance of intangible cultural heritage and rural revitalization.
The unveiling ceremony of the Henan Operation Center of the City Corridor).
Urban Corridor Project: An innovation engine for the integration of culture, business and tourism industries.
The urban corridor project not only actively responds to the national development direction, but also is committed to building an innovative scenario-based platform to display the city's characteristic culture and brand products. The establishment of the operation center of the group will create an urban corridor entity in the hotel scene, provide assistance for Henan's culture to "go out of the circle", and at the same time provide more intimate localized services for foreign business travel traffic through hotel scene marketing, so as to promote the virtuous cycle development of local industries.
The opening ceremony of the Henan Expert Think Tank of the Industrial Research Institute of the Travel Group).
In-depth research to promote the sustainable development of the cultural, commercial and tourism industry.
The Industry Research Institute of Xielu Group will invite experts in the fields of culture, business and tourism in Henan Province to conduct in-depth research on the development of the cultural and tourism industry in Henan Province, conduct forward-looking research on industry trends, and provide intellectual support for promoting the development of the cultural, commercial and tourism industry to a higher level.
The urban corridor draws a new direction for the hotel scene).
Promote the prosperity and development of the new economy in China's hospitality and tourism scene.
Through this event, the Group once again emphasized that it will continue to play a leading role in the field of cultural, commercial and tourism ecological operation services, actively link more cultural, commercial and tourism ecosystems, and work together to promote the prosperity and development of the new economy in China's hospitality and tourism scene. Through closer cooperation with Henan Tourist Hotel Association, the Group expects to further implement the strategy of "cultural power" and "tourism power", and contribute more to the high-quality development of the tourist hotel industry in Henan Province.