Dong Mingzhu, the famous Chinese entrepreneur and head of Gree Electric, has long been known for his tough and decisive image. Recently, however, people have begun to notice that Dong Mingzhu's PR performance seems to have suddenly declined
First of all, we must recognize that PR is not just a one-time campaign, but an ongoing process. In this process, entrepreneurs need to be in constant contact with the public,** and investors to build and maintain their image. However, some of Dong's recent remarks and actions seem to be at odds with her PR goals.
First of all, some of Dong Mingzhu's remarks were interpreted as too tough and arbitrary. For example, she has publicly stated that "Gree can't do without you", a phrase that has been interpreted by some as a threat and oppression to employees. Such rhetoric will undoubtedly damage her image and make the public question her leadership style.
Secondly, some of Dong Mingzhu's behaviors are also regarded as inappropriate. For example, her demeanor and words in public sometimes appear too direct and sharp. Not only could this behavior violate the basic principles of public relations, but it could also cost her some of the public's support.
However, we can't completely dismiss Dong Mingzhu just because her PR performance has declined. After all, PR is a complex process that involves multiple factors. And, as a successful entrepreneur, Dong Mingzhu has proven her leadership skills and business acumen over the past few years.
Therefore, we should look at Dong Mingzhu's public relations performance from an objective and comprehensive perspective. While she may face some challenges in the near future, we cannot ignore her achievements and contributions. At the same time, we also hope that Dong Mingzhu can recognize his public relations problems and take timely measures to improve them.
Dong Mingzhu is a well-known entrepreneur and businessman, and she has a high reputation and influence in the Chinese business community. However, some of Dong Mingzhu's recent remarks and behaviors have attracted public attention and controversy.
First of all, Dong Mingzhu said in an interview with ** that she believes that she has no intention of retiring, will continue to work in Gree, and hopes to bring the company to the first place in the world in the future. However, her remarks have raised questions and criticism from some people. Some people believe that Dong Mingzhu is too self-righteous and lacks objective assessment and planning for the company's future development.
Secondly, Dong Mingzhu talked about his management style and management philosophy in another interview. She said her management style was "tough" but not "overbearing". She also highlighted Gree's corporate culture and values, saying that these are key factors in the company's success. However, some people believe that Dong's management style is too tough and arbitrary, which can easily lead to poor decision-making and internal contradictions.
In addition, Dong Mingzhu was also criticized by some people as "ineffective" because of some remarks and behaviors. For example, she made a mistake in bringing goods during a live broadcast, which led to the interruption of the live broadcast. In addition, she was also considered disrespectful and irresponsible because of some of her remarks.
Overall, although Dong Mingzhu has a high reputation and influence in the Chinese business community, her remarks and actions have also caused some controversy and criticism. In any case, it is hoped that entrepreneurs can maintain an objective, rational and responsible attitude when operating and managing enterprises, so as to create more value for enterprises and society.
Dong Mingzhu has always been a strong woman in the Internet before, but in recent years, negative news about Queen Dong has also emerged in an endless stream, is it public relations not good, this can't help but make people speculate.
Questioned about the aging of thinking, Dong Mingzhu responded: Young people should not be self-centered!Li Guoqing: It is normal for Meng Yutong to have a second career to generate income
On the evening of December 18, when Dong Mingzhu talked about Meng Yutong again in the live broadcast, in the face of questions about using the wrong person and having problems with eyesight, Dong Mingzhu said, "It's not called using the wrong person, it's her own choice, and the path of life is her own choice." The values of life are set by herself, and what kind of person you choose to be is up to you. It's hard to say what it will look like five years from now. Then related topics rushed to the hot search.
On December 14, Dong Mingzhu angrily reprimanded Meng Yutong for appearing on Weibo's hot search. According to the ** posted by a netizen, Dong Mingzhu was suspected of mentioning Meng Yutong again in the induction ceremony of Gree Electric College students.
Even individual ** thinks:Behind the bombardment of Meng Yutong, Gree Electric is falling into Dong Mingzhu's "quagmire"!It is not difficult to see that Gree ** has also been declining recently, and it has received ** and capital is not optimistic.
The rights and interests of enterprises were affected, and Dong Mingzhu suggested that legislation should be introduced for employees to change jobs
This interview, which sparked controversy among netizens, was actually not broadcast recently, and it was released to the public in March 2023. In this interview, Dong Mingzhu suggested legislation to charge training fees for employees' job-hopping behavior, she emphasized"Because you have worked with me for more than ten years, I have cultivated you, and I have paid so much financial, human, material and time, and you have patted your ass and left, then your next unit will at least compensate me for my training fees. "
Recently, Dong Mingzhu's series of remarks have constantly pushed himself to the forefront of the storm. On December 18, Dong Mingzhu said in the live broadcast:"What are young people like now?Freedom to wander?Don't follow the rules?Do whatever you want, and focus on myself. Then there will be no harmony in this society, and individuals are self-centered, which is a plate of scattered sand. "
The Wang Ziru Dong Mingzhu incident has been fermenting for many days, and the reason for this is that netizens have different opinions, some are abusive, some are criticized, and some are strongly supported.
In the current era, Internet hype is not new, and the self-leading experts who rub traffic and play the side ball have no moral bottom line. But on the other hand, for netizens who don't know the truth, it is reasonable to pay close attention to and strongly condemn this incident.
On the one hand, netizens with morality and sentiment naturally can't get used to kneeling and licking professionals like Wang Ziru, on the other hand, low-level workers with ability and ability will naturally question Dong Mingzhu's selection and employment orientation(The fact passed on from **), this is intolerable in the Internet rivers and lakes, not to mention ridicule and abuse, even cyberbullying is possible.
Because, for ordinary people, Dong Zong and Wang Ziru are both public figures and elite figures, and Dong is always a popular entrepreneur, a very respectable entrepreneur, and even a model for the younger generation of entrepreneurs.
Idols make mistakes and subvert the three views, which is unacceptable to fans. If you pat yourself in private, it's a matter between individuals. But for the sake of traffic, if you want to hype it up publicly on the Internet, then netizens will definitely not be able to accept it.
Because, this method not only subverts the three views of low-level workers, but also deeply stabs the hearts of capable, capable and motivated professionals.
Just ask, if you can get on the throne by patting your ass?Why do you still have to work hard?
If top entrepreneurs like to appoint sycophants, what is the way out for people who work hard?And why work hard?
And if you don't get a return for your efforts?Why pay for it?
The above questions may not be all correct, but they can also partially reflect the mentality and mood of migrant workers.
So, what are the real reasons behind the network incident of Wang Ziru and Dong Mingzhu?Individuals think differently.
Dong Mingzhu's IP is backlashing at Gree Electric
In addition to corporate management issues, Dong Mingzhu's personal depth with Gree Electric Appliances has also had a negative impact on Gree's brand image. As one of the founders of Gree Electric Appliances, Dong Mingzhu's personal image and remarks are often closely linked to the Gree brand. However, in some cases, her personal problems or actions may directly damage the Gree brand image. Just like a big tree, if there is a problem with the trunk, then the whole tree will be affected. Similarly, if Dong Mingzhu has a personal problem, then the brand of Gree Electric will also be affected.
The relationship between Dong Mingzhu and Gree Electric needs to be handled more carefully. The impact of this depth** on the brand image cannot be ignored. In the eyes of the public, Dong Mingzhu and Gree Electric Appliances are inseparable, and her words and deeds will directly affect consumers' perception of Gree Electric Appliances. Therefore, Dong Mingzhu needs to pay more attention to his words and deeds to avoid negative impact on Gree Electric.
At the same time, Dong Mingzhu also needs to pay more attention to the impact of his own image and speech. As an entrepreneur, her image and words represent not only herself, but the entire business and brand. Therefore, she needs to be more careful in handling her relationship with ** and the public, so as to avoid damaging the brand image of Gree Electric because of personal problems or behaviors.
In short, the depth between Dong Mingzhu and Gree Electric Appliances has an impact on the brand image that cannot be ignored. In order to ensure the stable development of the brand image, Dong Mingzhu needs to be more cautious in handling the relationship with the public and avoid damaging the brand image of Gree Electric Appliances due to personal problems or behaviors.