As an emerging industry in today's society, medical cosmetology product promotion has developed rapidly in recent years, but there are also many misunderstandings. This article will discuss the existing misunderstandings, aiming to be a reference for bosses who want to enter the medical aesthetic industry.
First of all, the phenomenon of small brand marketing following the trend is extremely serious. In the promotion of medical cosmetology products, many small brands blindly follow the big brands in order to pursue the best degree, lacking their own uniqueness and innovation. The phenomenon of product homogenization is serious, and it is difficult to improve the attention of products and services with the same specification of advertising support and promotion. This misunderstanding will not only lead to a decrease in consumer awareness of small brands, but also affect the overall image and development of the industry.
Secondly, the bombardment of small advertisements and the exaggeration of the effect of publicity make people doubt the integrity of medical aesthetic institutions. In order to pursue click-through rate or conversion rate, some agency advertisements use false publicity and exaggerated effects, which will not only damage the interests of consumers, but also have a negative impact on the reputation of the entire industry. Therefore, medical cosmetology advertisements need to establish a sense of integrity, follow industry norms, and face consumers with a true and objective attitude.
Third, the form of promotion is not direct enough to be close to the potential customer group. Many medical aesthetic advertisements are too simple in the form of promotion, lacking creativity and pertinence. In the era of information, how to make advertising content directly reach potential customers has become a major challenge for medical beauty promotion. Therefore, Pinxuan needs to have an in-depth understanding of the needs and psychology of the target audience, and adopt diversified forms of promotion to improve the communication effect and conversion rate of advertising.
Fourth, promote quality services, and as a result, only focus on quantity;There is no emphasis on services, especially after the lack of psychological guidance and counseling. Aesthetic surgery is different from other consumer behaviors in that it requires more post-operative care and psychological support. However, some institutions only emphasize the effect and success rate of surgery when publicizing, and ignore the psychological guidance and counseling for customers after surgery. Not only does this practice affect customer satisfaction and loyalty, but it also negatively impacts the agency's reputation. Therefore, medical aesthetic institutions need to pay attention to postoperative care services and provide professional psychological guidance and counseling to help customers go through the recovery period smoothly.
The most important thing is that self-marketing does not start from the characteristics of the institution's customers, don't talk about selling projects on live broadcasts, self-marketing provides a better online display scene for medical cosmetology institutions, and it is more meaningful for small and medium-sized medical cosmetology institutions to learn to show themselves than to blindly follow the trend of live broadcasts.
To sum up, for the healthy development of the industry, medical aesthetic products need to face up to these misunderstandings, strengthen self-discipline and standardized management, and improve service quality and integrity. I am Lao Zhao in the beauty industry, welcome to leave a message in the comment area to communicate!