Then there are mobile phone brands that ignore the rise of the Chinese market and rise to the world, like Samsung.
The same is true for Samsung, which can dominate the world without the Chinese market.
What?Why haven't you heard of it?It is now the fifth smartphone in the world, after Apple, Samsung, Huawei, Oppovivo, you know?What does it mean that Transsion's success is entirely abroad, not in China?Is China's smartphone market getting weaker and weaker?Can Transsion Technology really surpass Samsung and become a new myth?Let's take a look at how Transsion has risen.
First, to enter the African market with low cost.
It turns out that Transsion has been deeply cultivated in Africa for many years, and at the beginning, it was launched at a low price of 200 yuan, which is a good choice for Africans, coupled with the camera they developed, which made this mobile phone very popular in Africa, occupying 40% of the market share in Africa!It can be said that the reason why Transsion can dominate Africa is because they have enough products, coupled with their low-price strategy.
2. Shift the focus to smartphones and explore larger new markets.
And with the passage of time, Transsion Technology is also constantly evolving. In the beginning, the transformation was not easy, and the growth was slow. However, Transsion has not stopped, it is also expanding into the Middle East and India. As Chinese brands such as Xiaomi have opened up space in these two markets, Chinese brands are gradually being embraced by local consumers, which provides a good environment for the shift from "voice" to smartphones. Sure enough, Transsion relied on its own product strategy to thrive in these countries, with sales soaring by 40% and entering the world's top five brands.
Third, the Chinese market is sluggish, and major brands should aim at the international market.
Due to the rapid development of foreign countries, Transsion and Xiaomi are already one of the few domestic mobile phone brands, accounting for more than 70% of the world's overseas sales. In contrast, the growth rate of brands such as OPPO and Vivo, which rely on the local market, has declined. It is not difficult to understand that the shipment of domestic mobile phones has fallen sharply, and has fallen by nearly half this year. The weakness of the Chinese market is inevitable. Therefore, if you want to make greater progress in the mobile phone brand, you must look at the international market and jump out of China's limitations. As an example, TRANSSION has seized the opportunities of international emerging markets and achieved a beautiful transformation.
This news quickly set off a craze on the Internet, and some people said that the reason why this ** can achieve such a great success is that it has targeted the market of emerging countries such as Africa and launched a very cost-effective product. Some netizens said that the success of these two companies is an inevitable trend for Chinese brands to go international. Some people also believe that brands like OPPO and vivo, which rely too much on local brands, should adjust their global strategies as soon as possible, otherwise they will be squeezed out of the top five by companies such as Transsion sooner or later.
In summary, the rise of voice calls reflects some of the main trends in the mobile market: First, the growth rate of the Chinese market has slowed down, and mobile phone brands can no longer rely entirely on the local market;Second, developing countries have a huge market and have become a new growth point for mobileThird, in the developing world, product localization and advantages are still important factors in opening up the market;Fourth, the penetration rate of smart phones is increasing, which requires the transformation of major mobile phone brands to smart phones. Therefore, if we want to gain a firm foothold in China for a long time, we need to readjust our market structure, set our sights on the world, and go deep into the developing world. Transsion's outstanding performance speaks volumes about his success. I think that in the future, the competition between major mobile phone brands will also be carried out on a global scale.