MG7 is a domestic B-gradeCoupe, which is not favored in the market, but it has achieved good sales results after its launch. In less than three months, the cumulative sales of MG7 have exceeded 10,000 units. In May alone, MG7 sales reached 4,036 units, which entered the hot spotCoupeThe top three in terms of sales;In June, the MG7 sold 4,238 units, winning the sales championship of medium-sized vehicles with fuel of less than 200,000 in one fell swoop. From monthly sales of 3,000 units to more than 4,559 units, MG7 has achieved strong development, which must be supported by its comprehensive strength. Below, we will analyze the reasons for its strong sales.
One of the important reasons why MG7 can become popular in the market is its precise positioning and excellent competitiveness. In the entire B-segment car market, the MG7 can provide consumers with the best handling feeling, and at the same time, its superior quality has also attracted the attention of many consumers. In terms of exterior design, the MG7 adopts the popular four-door frameless large slip-back design, with a length of nearly five meters, and the vehicle looks slender, elegant and full of power. The rear of the car has a more exciting design, with a true double-sided quad exhaust and a three-stage that can be raised and lowered electricallyRear wing, perfectly satisfying the consumer's demand for high qualitySedansAll imagined. In contrast, other competitors are relatively conservative in appearance and cannot match the MG7.
In terms of driving experience, the MG7 shows driving qualities consistent with its aggressive appearance. The vehicle is provided with 15t and 20t two power options, especially 20T high-performance black label engine and SAIC's self-developed 9ATGearboxThe combination becomes the power ceiling of MG7. In such a configuration, MG7 only needs 65 seconds to achieve 100 kilometers of acceleration, itsThermal efficiencyUp to 393%, the minimum fuel consumption is as low as 62 liters per 100 kilometers, achieving a balance of "both powerful and fuel-efficient". In addition, the 2 of MG7The 0T engine is also equipped with 11 blacks developed by SAICTechnology, so that the power output is smooth and quiet in daily driving, and the burst of power in intense driving is direct and rapid. Coupled with the solid chassis created by the Everest mechatronics architecture, people can easily feel the fun of driving.
The reason why MG7 can sell so well is because of other people in the same classCoupeCan't compare. Although the first grade of the B-segment car market has been lowered this year, on the whole, these joint venture brand models are still relatively expensive. For example, mainstream models such as Accord, Magotan and the new LaCrosse, even if the configuration is similar, will reach more than 200,000 yuan. However, these models are relatively conservative in terms of power, configuration and exterior design, and it is difficult to compete with the MG7's ultra-high cost performance. The starting price of the MG7 is around $11980,000 yuan, and the top allocation is only 16980,000 yuan, which is equivalent to the ** of the joint venture brand A-class car, but the MG7 has a standard B-class body and better space performance. In fact, the MG7 surpasses even the Magotan model, the benchmark model in the B-segment, in length and width, and therefore has better space performance. In addition, the MG7 is equipped with a liftback tailgate, which provides greater cargo carrying capacity and improves practicality. Overall, the MG7 offers frameless doors and electric power in a form that can be called a "make a friend".Rear wingand other special configurations. If you're planning to buy a new car, you can take a deep dive into the MG7 and compare it to other mainstream B-segment cars on the market to see its strengths and weaknesses.
The successful sales of MG7 fully prove that there is no so-called magic spell in the market, as long as the product has strong strength, it can win the favor of consumers. In the past, domestic B-classFuel vehiclesIt is difficult to achieve good sales results because there is a gap between the quality and mechanical quality and the mainstream products in the industry. However, MG7 has improved its own strength through comprehensive upgrades, and has successfully benchmarked with the products of the joint venture brand. And as forCoupeThe problem of the relatively niche market is because of the high cost performance of this type of model. However, the MG7 has the advantage of having both B-segment cars and carsCoupeThe characteristics of the dual attributes, breaking this limitation, becomeCarsThe explosion of the circle. It can be said that the consumer market is real, as long as the product power is strong enough, it can be recognized and responded to by the market.
There is a trend behind the success of MG7's sales, that is, consumers' pursuit of cost-effective products. Whether it is domestic grade BFuel vehiclesThe market is stillCoupemarket, as long as the product has sufficient strength and characteristics, it can break through the resistance of the market. With its precise positioning, excellent competitiveness and high cost performance, MG7 has successfully attracted the attention and purchase intention of consumers. It's also a reminder to other automakers that not just in these two markets, but also in what type of product, as long as it can meet consumer needs and deliver a product experience that exceeds expectations, it can succeed in a highly competitive market. Therefore, for car companies, improving product strength and meeting consumer demand is the key to market success.