What is shared today is:Industry Report: Food & Beverage Drama Content Marketing Guide Report 2023 Edition
Content producer: Tencent).
Report total: 53 pages.
Featured Report**: Fruit Duck
Preamble
Emotional value has been repeatedly mentioned this year, and 2023 involves "dopamine"."Endorphin"Relevant content and activities are always in the spotlight. In such an environment, long **, especially TV dramas, because of their complete narrative logic, can bring a deep immersion of the content, and it is easier to drive the viewer's self-role projection and stimulate happy emotions, so it is still an important online entertainment activity after leisure. According to a randomly selected sample of 4,000+ on Tencent Marketing Insights (TMI)*, they have an average of 44 days in **TV series, nearly 2 hours each time, involving a variety of drama themes, such as costumes, comedy, love, workplace, suspense, etc. The enthusiasm for chasing dramas does not only stay in the cycle of drama broadcasting, but also begins to pay attention to it before the broadcast of the drama and continues to after the broadcast of the drama, and the interest in discussion and interaction continues throughout the broadcast cycle of the drama. Watching dramas and chasing dramas is still one of the important lifestyles of modern people.
Another way to get emotional value is through a variety of delicious foods and drinks。In the daily life of the interviewed food and beverage consumers, the process of watching dramas is inseparable from the company of food and beverages, whether it is a rest moment or three meals a day, TV dramas are often by their side. The drama can also subtly influence consumers' decision-making in food and beverages. Especially in the daily consumer goods category of food and beverages, through the content of the drama, the consumer's favorability towards the drama can be transferred to the consumer's interest and recognition of the brand.
Tencent Marketing Insights (TMI), together with Tencent Advertising and Drama Star Media, deeply analyzes the behavior of moviegoers and the impact of watching dramas on their food and beverage decisions, in order to provide marketing reference for brands in the future long-term content marketing.
Report total: 53 pages.
Featured Report**: Fruit Duck