Rhino Entertainment Original
Wen Nam Rumin Edited by Park Fang
Rewind the time 15 years, and the December Lunar New Year stall is the existence of the king bomb level, even hotter than the current Spring Festival stall.
Now in December, no one is boasting about this so-called Chinese New Year stall anymore. In the past, this concept was created by Feng Xiaogang and Ge You, but now it is no longer human. Looking at this list in December this year, not only is the overall strength relatively weak, but there is also a very obvious problem: serious homogeneity. In the entire December film market, there were as many as 7 crime movies.
The Lunar New Year file became a "crime file".
In fact, whether it is the current market or the next film that will land on the big screen, the reason why it is not optimistic about the market is because of the weak film list. What's more, after subdividing it, it was found that the film genre was extremely serious and did not form differentiated competition, so the audience would soon have aesthetic fatigue. Therefore, the next market is still precarious.
Among the films currently in theaters, as many as 4 crime movies have been released at the same time. At present, among the top 6 movies, only "Lighting Store" and "Hello, Li Kele" do not belong to the crime genre films, and there are certain genre differences. Several others, "Hiding from the World", "The Three Teams", "Breaking Point", and "Wading in the Sea of Wrath" are all standard crime genre movies.
In a schedule, the quality, popularity, and topic of the film are undoubtedly important, but differentiation is equally important. Regardless of any schedule, once there are more than three films of the same type, the internal friction between competing products will be very serious, and the audience's choice will be greatly narrowed. The genre is rich and diverse, providing the audience with more choices, which is undoubtedly a dimension that the filmmaker must consider when choosing a schedule.
Once the type of squeeze is created, it will inevitably face the dilution and diversion of the audience. Judging from the results of the current film market, the current overall ** is declining, and the performance of a single film is average, which undoubtedly has a certain relationship with the involution of the genre. Several films basically failed to achieve the expected results, and the competition between them was still very fierce, and the audience was a little overwhelmed in the face of all crime movies, and their purchasing power could not support it.
The current "Hidden from the Sea" is relatively better, after all, its primary label is suspense, and the film is a remake of the classic Spanish suspense film "The Invisible Guest", which is undoubtedly one of the best suspense movies in the world in recent years. But the overall level of the remake is average, and Douban only has 64 points. is not only average in quality, but also serious homogeneity, which undoubtedly compresses the market performance of the film again.
Chen Sicheng's new film "The Three Teams" is undoubtedly the word-of-mouth leader in the entire schedule, and it is currently in the screening stage, and Taopiao Ticket maintains 9An astonishingly high score of 7 points, while Cat's Eye can also maintain a high score of 9A high standard of 5 points. But this kind of labels such as police and bandits, crime, and solving cases are already repeated elements in the current schedule, which somewhat drown out the current high-quality reputation. Even if the reputation is outstanding, but in a bunch of crime movies, the difficulty of breaking out of the encirclement has greatly increased.
Lin Chaoxian's new work "Breaking Point" belongs to the standard Hong Kong-style police and bandit action film, this traditional Hong Kong film is still too old-fashioned, and it is difficult to make new ideas, especially in the current "meat grinder", it is even more difficult to get ahead. At present, the box office of the film is only more than 60 million, and there is a huge gap with Lin Chaoxian's previous "new mainstream films" in the mainland.
At present, Cao Baoping's film "Wading through the Sea of Anger" is still in the box office list, and the box office of the film is more dependent on the accumulation in November. originally thought that the film would continue to get a long-term line, but after entering December, with the release of a series of crime movies, it greatly diverted its audience, and it was almost cut in half, and finally broke the 600 million mark.
The serious involution has affected the market, which in turn has affected the performance of each film. As a mainstream genre film in the market, crime movies carry a limited audience, and they must cooperate with other commercial films and entertainment films to jointly support the market. Now that 4 crime movies are entering the market as the main force, there are obviously some problems with this combination. However, this situation has not been reversed, and has even intensified.
The back is still a crime film
The existence of such a squeeze in the market should be a mere coincidence, but this coincidence came at an inopportune time. Now that it is the end of the year, it has slowly entered the New Year file at the finale, with a pile of crime films and a lack of commercial films, which is undoubtedly a waste of high-quality schedules. The previous mentioned are the 4 crime films that have been released, but when Rhino Entertainment opened the follow-up film list, it was found that there were 3 upcoming crime films in the next Chinese New Year.
The first is the violent crime movie "Rage Tide" directed by actor Ma Yuke, the cast of the film is quite strong, with stars such as Zhang Jiahui, Ruan Jingtian, and Wang Dalu. The content of the film is also extremely hardcore, violence, cold weapons, organ trading, gangsters, and standard crime movies. Next, this "Rage Tide" will soon join the crime film family and enter the battle on the big screen.
In the later New Year's Eve file, there are also two Hong Kong crime movies released. The first is "Sneaking" starring Andy Lau, and the film lineup also has Peng Yuyan, Lin Jiadong, Ren Dahua, Lin Xue, etc., which is a pure Hong Kong crime movie, including a number of Hong Kong crime elements: police and bandits, drugs, and shootouts. And the biggest surprise of the film is undoubtedly Andy Lau playing the villain again.
Another blockbuster crime movie in the New Year's Eve file is "Goldfinger" by Tony Leung and Andy Lau after 21 years, which is also the second collaboration between the two superstars after "Infernal Affairs", which is still quite meaningful. The film is also a standard crime movie. This also means that Andy Lau will have two movies entering the New Year's Eve file, and both of them are crime-themed movies.
To sum up, the next will still be the world of crime movies, and the continuous bombardment of "Raging Tide", "Stealth", and "Goldfinger" is bound to form a certain involution pattern again. On the contrary, those mainstream commercial films other than crime movies, such as the romance film "Twinkle Twinkle Twinkle Star", the comedy film "If You Are Honest Do Not Disturb 3" and "The Annual Meeting Can't Stop!".has become a niche.
In this way, "Wading Through the Sea of Wrath", "Breaking Point", "Hiding from the Sky and Crossing the Sea", "The Three Teams", "Angry Tide", "Sneaking", and "Goldfinger" jointly supported December. A Chinese New Year file, 7 crime films, the entire Chinese New Year file has become a "crime file", but the audience's purchasing power is limited, and it is impossible to continuously output in the same genre.
The tone throughout December was relatively somber, and there was a lack of lightness and entertainment in the film field, an unreasonable distribution that had not been expected before. I hope that the major film companies will be able to choose the schedule more reasonably in the future, so that the market will be more diversified, and their projects will get more audiences.