Recently,XiaomiMobile phonesThe sales volume exceeded people's expectations, and even broke the single product sales record of the Jingdong platform in the past year, and the first sales volume exceedediphone15pro。This situation has caused a lot of discussion, and people have speculated about the reasons behind it. In my opinion,XiaomiThere are several deep reasons for the booming sales of 14.
First of all, from a product perspective,Xiaomi14. There are no obvious shortcomings in terms of performance and appearance design. It is powered by a Snapdragon 8 Gen3 processor, compared to the previous generationXiaomi13. The performance has been significantly improved. Moreover, it is also at the leading level in terms of energy efficiency. XiaomiIt has also developed its own surging OS system, which has super heterogeneous compatibility and can run various applications. In terms of screen craftsmanship and workmanship, etcXiaomi14 has also been improved, and most of the core components have been localized instead. These product advantages attract the attention of consumers.
Secondly,XiaomiThe pricing of 14 is also an important factor. Xiaomi14 of the pricing is relative toXiaomi13 is more accessible to the people, even cheaper than it. This conflict between pricing and product power provides consumers with a higher overall value for money. In the current situation where consumers are increasingly focusing on practicality and durabilityXiaomiThe high cost performance of 14 undoubtedly has a great appeal.
In addition,ChainThe shift and changes in consumer psychology are also rightXiaomi14 sales had a positive impact. Xiaomi14. Achieved localized substitution and reduced dependence on imported parts. With Apple on the domesticChainof abandonment andHuaweiThe problem of insufficient production capacity of mate60,XiaomiThe 14 became a popular choice. Consumers' purchasing decisions are no longer just about concerningBrand premium, pay more attention to the cost performance of the product itself. In addition, the long-term collaboration between the merchant and the brand has also improvedXiaomi14 competitiveness.
Finally, in terms of the competitive environment,Xiaomi14 caughtHuaweiMate 60 production capacity is not enough window period. Moreover,iphoneThe 15 series products have problems in some aspects, such as heating, camera ash, screen burning, etc. This makes consumers switch to choiceXiaomi14。In the current market,XiaomiThe cost-effective advantage of 14 is obvious, and it can also meet the needs of most consumers.
To sum up,Xiaomi14. The deep reasons behind the hot sales mainly include the comprehensive strength and advantages of the product, the people-friendly pricing strategy, and the people-friendly pricing strategyChainThe transformation of localization and the change of the market competition environment. Xiaomi14 became the first choice of consumers and achieved unexpected success. But withHuaweiThe recovery of the production capacity of the Mate60,XiaomiIt remains to be seen whether the upward trend of 14 can be sustained.