With the ever-increasing pace of life, many people's eating habits have slowly changed, and food delivery has become a very important part of the daily diet. The emergence of food delivery platforms has brought convenience to many urbanites, and at the same time, it has also created many new jobs and business opportunities. However, in recent years, with the increasing number of merchants, the topic of takeaway commissions has been mentioned more and more frequently.
The takeaway commission is the service fee charged by the takeaway platform when it provides takeaway services to merchants, which is mainly used for platform construction and promotion operations. Many merchants believe that the proportion of takeaway commissions is unreasonable, and because of this, their outside business has suffered long-term losses, and the platform should reduce the commission. So how much is the exorbitant commission in the mouth of the merchant?
In fact, according to Meituan's actual data, its total takeaway transaction volume will reach 702.1 billion yuan in 2021, and the commission part will only account for 405%, the formulation ratio is actually not high, and it is not the root cause of the seller's loss. Since 2021, Meituan Waiwai has also carried out a transparent reform of its commission rates, and is committed to providing merchants with transparent, fair and reliable services. After on-site visits to merchants, it was found that the proportion of takeaway commission is usually between 6% and 8%, which is a reasonable range.
So what is the real reason for the seller's loss?You can pass a takeaway receipt.
You can find that the takeaway commission for the first order is 0 yuan, but the merchant still generates 1A loss of 45 yuan, another platform according to the normal proportion, the amount of payment is 29$76 for an order charged 1The takeaway commission is 85 yuan, and the delivery fee is as high as 4$8, but merchants can still get $23$11 in earnings.
Through the above two receipts, it can be found that the takeaway commission is often not as high as the delivery fee, and sometimes the reason why the order is losing money is because the merchant has set too high a subsidy for the customer, which is close to the value of the product itself, plus the delivery fee of the rider, the result of the loss is obvious. Therefore, the key to determining the profitability of takeaway is not the takeaway commission.
In the increasingly fierce food delivery industry, many merchants choose to reduce the ** without a lower limit and obtain traffic through the ** war. As everyone knows, long-term customer flow and customer reputation are more important, and only by continuously improving the taste of products and ensuring food quality is the best way to compete benignly. Therefore, businesses should focus on the rational planning of the cost structure and avoid setting high activity subsidies to attract customers, so as to make long-term profits.