It is the most rustic "foreigner", the "life-saving food" during the famine, and the "longevity food" in Li Shizhen's mouthIts emergence has changed China and saved countless lives.
Some people think it is "poor and sour", and some people regard it as a ** artifact and are obsessed with its sweetness.
It is a sweet potato, also called a sweet potato.
The selling price of sweet potatoes is in everyone's impression - cheap.
Selling for 8 dimes a pound is already considered a **. But some people raised the selling price of sweet potatoes to 10 yuan a catty, and the disliked small sweet potatoes became the "golden lumps" that made everyone rich.
This person not only made money himself, but also drove more than 1,000 villagers to increase their income and become rich.
The Li Xuejun in their mouth is her, who earns more than 20 million yuan a year by relying on sweet potatoes.
68 years old, you read that right, 68 years old!Some Lao Tie who was lying flat said after listening: Help me up, I can still do it.
Li Xuejun's idea of making money is a little different from others, she once made money by opening a restaurant, and deduced the production requirements from the perspective of the market, which is the gene engraved in her bones for many years in business.
In Kangping County, Shenyang City, Liaoning Province, the Kangping red sweet potato we ate is the traditional old variety of red sweet potato produced here, with a unique taste and a faint egg yolk fragrance.
Some sweet potatoes are higher in moisture and are suitable for roasting.
Some sweet potatoes have a lower water content and are more suitable for steaming.
Kangping red sweet potato has moderate moisture, which is not only suitable for steaming and roasting, but also suitable for cooking, and has a wide range of market audiences.
Under the recommendation of the hotel customer, Li Xuejun pinched his fingers and counted, the taste is good, he can sell it, and there are many ways to eat, and the sales market is wide.
Li Xuejun's sweet potatoes can be sold at more than ten times the price of others, and there is one core: catering to the market, in layman's terms, it is who pays for whom.
Good looks are good**
Sweet potatoes can be broadly divided into fresh food and starch in terms of use. Kangping red sweet potatoes belong to the fresh food category and are generally sold in farmers' markets.
Li Xuejun found that as a fresh sweet potato, the quality of red sweet potatoes is very important.
Choose the soil
She chooses soft and breathable soil to grow sweet potatoes, which not only ensures that the sweet potatoes grow good quality and shape, but also prevents the soil from scratching the skin of the sweet potatoes when digging them.
Manual excavation
In the past, farmers used farm tools to dig sweet potatoes, which was efficient, but rough, and the sweet potatoes were often dug and broken, resulting in broken phases.
Carefully selected
Li Xuejun also has high requirements for the shape of sweet potatoes.
This is a fresh sweet potato in the market, and when it is placed, the slender type looks better and is more suitable for home cooking.
Before Li Xuejun sells, he selects the sweet potatoes in the warehouse first, and then sells them to the market after passing the customs.
Find a "mother-in-law" for the low-value sweet potatoes
Sweet potato is a common local dish, and it is basically made in every restaurant here.
Li Xuejun marketed this specialty dish to the local catering market, and the restaurant paid attention to the taste of sweet potatoes, but the requirements for quality were not so high, and Li Xuejun successfully opened a new market for sweet potatoes with slightly worse quality.
Rely on "short" sweet potatoes to expand the market
This kind of land is all sand, water and fertilizer can not be saved, no one in the local area wants to want it, but Li Xuejun chose to plant sweet potatoes here, because he likes that this land has a large sand content and hard soil, and can grow small sweet potatoes.
Li Xuejun did this because she found that customers on e-commerce platforms like small sweet potatoes that can be put into home air fryers to make delicious food quickly.
Someone likes it means someone pays for it, and there is money to be made!
Li Xuejun relied on "short" sweet potatoes to open up e-commerce channel sales.
Online and offline sales are parallel
Rural activities raise fame
Li Xuejun found that many young tourists from other places are relatively unfamiliar with Kangping's sweet potatoes, and she wants to expand greater sales, the first step is to use holidays to let tourists know Kangping's sweet potatoes, increase their sweet potato fame, and increase the volume.
Selling sweet potatoes online
The biggest difference between online sales and offline is that there is no face-to-face communication, in order to let e-commerce customers know more about their sweet potatoes, they often take short ** to introduce sweet potatoes.
In 2023, the planting area of Kangping sweet potatoes has grown to more than 20,000 mu, from being disliked by the villagers to being loved by everyone now. Driven by the local talents, the delicious red sweet potatoes began to be tasted by more and more consumers, and went to a larger and farther market.
Show off the winter food of your hometown