Just like mentioning Marilyn Monroe, many people will subconsciously think of "**", I have always understood and respected this knee-jerk reaction triggered by impression labels, but I always warn myself not to understand things from this perspective, because, what few people know is that in addition to **, Marilyn Monroe has some achievements that ordinary people can't reach.
Similarly, if you've seen Volvo compete in WTCC, you'll understand that the Scandinavian luxury brand is not just a quiet otaku who knows design and safety, you see, stereotypes are always blinding. So, instead of using other people's descriptions to build a blunt brand impression, it is better to find a more vivid image of Volvo yourself. So, we personally visited the Volvo 4S store, and wanted to create a fuller Volvo together with this most representative Volvo model, the Volvo S60.
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Question Volvo, understand Volvo, become Volvo. Like the industry that has been set, this "questioning, understanding and becoming Volvo" implementation program is becoming the mainstream, design is the epitome: today, Wo-style Nordic Europe and America have learned to become the fashion trend of the car rim C position, it seems that all new cars have reached a consensus that "the most fashionable luxury is luxury but not flashy", and the design atmosphere can be described as "Nordic per capita", but in terms of level, they are still a street behind Volvo.
In my opinion, the design of the Volvo S60 is a testament to what Apple photographer Peter Belanger said: minimalism is an illusion. Behind those seemingly sloppy things, in fact, Volvo racked our brains to let us experience the first sight of the amazing - the simplicity conveyed by the S60 is not only in the literal sense, but also contains many functions such as luxury texture, ease of operation and exquisite details, Volvo has made simplicity into a different flavor.
T-shaped headlights, E-shaped taillights, these iconic designs express, in fact, the Volvo brand in the design of the commonality, and Volvo S60 as the brand's most dynamic model, it is different from other Volvo models in the use of the surface and the control of proportions - more curved surfaces and arcs, so that it is free from rigidity, more smooth and dynamic, Volvo to create a simple, not just a simple blank, it can interpret more things.
As for the so-called "proportional control", those who believe in the "original" will probably be moved by Volvo's insistence: as a global model, the Volvo S60 does not have a longer wheelbase, and this determination should not be underestimated, and its impact does not stop at the visual level - if you look closely at its sides, you will find that it is a little different from a regular transverse-engine car, and the distance from the front wheel axle to the front door pillar makes it look like a longitudinal engine rear-wheel drive car.
This is unusual in that the Volvo S60 not only looks more dynamic, but also drives more sportily - the front axle position is farther forward, the driver's position is further back, when you get into the Volvo S60 driver's seat, your butt is a little closer to the middle of the vehicle than the normal front-wheel drive car, and the front and rear weight distribution is closer to the rear-wheel drive car than the outside, in other words, Volvo, as a front-wheel drive car, has the ability to let you let go of the obsession with the rear-wheel drive car, in the vision, in the driving control.
Entering the Volvo S60, the minimalist design tone has not changed, but the direction of expression is different: the exterior emphasizes simplicity and external dynamics, and the interior emphasizes simplicity and texture. This can be seen in the details of the design - the splicing between different materials, wood, leather, chrome, the visual impact they bring is very strong, the taste of style, but the way Volvo interprets luxury is not only visual, but also auditory, it has Harman Kardon audio (top-of-the-line), with graceful sound quality to capture you;To the touch, it has orrefors crystal gear levers that capture you with a warm feel.
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To paraphrase the tiresome but apt marketing phrase: Volvo's simplicity has always been imitated, never surpassed. When it comes to product shaping, Volvo has done the same – its definition of luxury has always been uniquely focused on safety and health. Although friends will equally share safety and health roles when promoting products, there is an essential difference in the way: other luxury brands treat it as a configuration, while Volvo treats it as a faith.
On top of the S60, one of the highlights of Volvo is that all models are equipped with intelligent safety features such as the City Intelligent Safety System, LKA Lane Keeping Assist, and DAC Fatigue Warning System. In other words, the configuration function setting of "entry is safety, low configuration is standard", before it became popular in domestic cars, Volvo has applied it to safety, and in Volvo's brand belief, life should not be divided by the first grade.
What's even more impressive is that the threshold for these safety configurations is not low, taking the urban intelligent safety system as an example, through radar and camera technology, when it detects an impending collision, the vehicle will send an early warning, and when the driver does not react in time, the system will automatically brake to help avoid or mitigate the collision. And its humanization lies in the fact that the recognition object is not only the vehicle, but also the identification of cyclists and pedestrians, as well as large animals with Nordic characteristics, life should not be divided according to the type and **, this is Volvo's awe of life, so its safety label is deeply popular.
When you open the door, you will be in Beijing, and when you close the door, you will be in Northern Europe. In this sentence, Li Shufu said when he helped Volvo advertise back then, for S60, it may be the best interpretation of cabin health - S60 is equipped with CleanZone Nordic clean cockpit as standard, different from traditional mechanical filters, Volvo and BlueAir jointly developed AAC dual-effect enhanced air purification system, which can achieve 95% PM2 on open roads5. Filtration rate, your breath and breath Volvo are concerned.
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Take Volvo S60 as an example, with design and safety as the entry point to understand it in depth, you will find that under the low-key appearance, it actually hides a restless heart——— designers hide the ambition of engineers to the fullest, but when you step on the accelerator pedal and the power comes out, you will realize that a good car can't hide it at all. The sportiness of the S60 is what makes it stand for Volvo.
The current Volvo S60 petrol version is available in B4 and B5 powertrains, and is equipped with a high and low power 20T engine, B4 matched with 7-speed dual-clutch, B5 matched with Aisin 8AT, with 48V hybrid system, the model we took the real shot is the Volvo S60 B4 luxury version of the model, it is equipped with the powertrain, familiar with Volvo models friends will not be unfamiliar, in my personal understanding, it is this set of power that makes the S60 have the taste of "fraudster" - when you drive it, you will find that it is restless, fanatical, not as Sven as it looks, but you are willing to be deceived.
You think it's all about creating atmosphere, but in essence, it's just as obsessed with mechanical hardware, and the chassis is the epitome. The Volvo S60 is equipped with a rare aluminum alloy double wishbone front suspension in its class, and is equipped with HRS hydraulic shock absorption system, these two hardware configurations can help the S60 better suppress rebound and runout, control and stabilize the body posture. To put it bluntly, with stronger grip and more lateral acceleration, it can give you a more confident and calm cornering performance, which is especially valuable in the current luxury mid-size car market.
Write at the end
Volvo S60, there are a lot of people do not know the Wo style, agile and ferocious, so I say it is the most representative Volvo model, only when you go to experience, experience, find these, and with the original perception of simplicity, luxury, safety, health pieced together, in order to create a more vivid Volvo image in the heart - maverick but always comprehensive.
Tasteful you should also be touched by this pure craftsman spirit, heart is not as good as action, Volvo is now for S60 launched a preferential policy of 10,000 yuan car purchase subsidy, Volvo S60 T8 can enjoy free maintenance for life Up to 15,000 yuan replacement subsidy "0 down payment" 2999 yuan low monthly payment welfare policy, now is a good time to experience the store and buy to start. Experience Volvo in store, build a fuller and more vivid impression of Volvo, buy Volvo, and let Volvo shape a better life for you, which is clearly a two-way street.