Have you ever heard of the name Ma Tiemin?He is a young farmer from Shandong Province who has used his entrepreneurial courage and outstanding wisdom to explore and successfully implement the standardization and digital development of modern agriculture.
His vegetable growing business did not go well at first, but he did not give up, on the contrary, he seized the opportunity to make a profit - lettuce, by expanding the scale of planting, and from the technology and management excellence, continue to build an agricultural brand, and finally become a partner of many well-known enterprises at home and abroad.
His successful experience has made him a dazzling star in the agricultural industry, with annual sales of nearly 1 billion yuan, and his lettuce has won the honor of No. 1 in Asia.
His story has made countless farmers and entrepreneurs feel admired and inspired, and also let us see the new direction and trend of agricultural development. So, how did he do it?What are the hardships and glories of his vegetable growing road?What are his agricultural ideas and models that we should learn from Xi and learn from?
Ma Tiemin is a young farmer from Shandong, his entrepreneurial road is not smooth, he has experienced a difficult transition from selling his house to growing vegetables, but with his courage and wisdom, he finally walked out of a successful road of vegetable planting.
After graduating from university, Ma Tiemin could have found a stable job, but he had an entrepreneurial heart. He felt that agriculture was a promising industry, and he wanted to return to his hometown and do something related to agriculture. He borrowed money from friends and relatives and sold his marital house to scrape together enough start-up capital to start a business. He used the money to buy a plot of land in his hometown and began his journey to grow vegetables.
Ma Tiemin's vegetable growing career did not go well at first, there was no market for the vegetables he grew, his planting technology was not mature, his income was very low, and he even owed a lot of debt. He once thought about giving up, but he didn't lose heart, instead, he seized a profitable opportunity - lettuce ball.
He found that lettuce is a highly efficient dish, with a short growth cycle, high yield, large market demand, and stability. He decided to devote all his energy and money to the cultivation of knotting lettuce, he continued to expand the scale of cultivation, constantly researched planting techniques, and constantly improved planting management, the quality and yield of his knotting lettuce have improved, and his income has also begun to increase.
Ma Tiemin's lettuce cultivation business has gradually moved towards scale and standardization, and his products have been recognized and cooperated with in the market, and his customers include many well-known enterprises at home and abroad, such as McDonald's, KFC, Wal-Mart, etc. With an annual sales of nearly 1 billion yuan, his lettuce has won the honor of being the first in Asia, and his brand has become a dazzling star in the agricultural industry.
Ma Tiemin's road to growing vegetables is not smooth sailing, and he has encountered many difficulties and challenges in the process of starting a businessAnd how did he use technology and standardized management to create a smart agriculture?
Ma Tiemin found that the cultivation of lettuce requires a constant temperature and humidity environment, while the traditional open-air planting method is easily affected by climate and season, resulting in fluctuations in yield and quality. In order to solve this problem, he decided to invest in the construction of intelligent greenhouses, using modern technology to achieve precise control of temperature, humidity, light, ventilation, irrigation and other factors in the greenhouse, so as to provide the most suitable growth environment for the lettuce.
Ma Tiemin realized that it was not enough to have a smart greenhouse, but also a digital system was needed to collect and analyze plant data in the greenhouse, so as to better guide planting technology and management decisions.
He introduced technologies such as cloud computing, big data and artificial intelligence, and established an "agricultural brain", through various sensors and cameras, real-time monitoring and recording of various data in the greenhouse, such as plant growth, soil fertility, water content, occurrence of pests and diseases, etc., and then through data analysis and algorithms, give the optimal planting plan and management suggestions.
Ma Tiemin's smart agriculture not only involves the cultivation of lettuce, but he is also committed to creating more agricultural product brands, such as "a big" tomato, how does he do it?What are the characteristics and advantages of his agricultural product brand?His agricultural innovations can be divided into the following aspects:
Ma Tiemin pays great attention to quality and taste when choosing agricultural varieties, and he does not pursue a single yield or appearance, but comprehensively considers many factors, such as nutrition, flavor, storage resistance, disease resistance, etc.Agriculture is the foundation of human survival and development, as well as the foundation of the country and the nation. In the era of globalization and information technology, agriculture is also facing new opportunities and challenges, and needs to constantly innovate and change to adapt to the needs and changes of the market.Through market research and data analysis, he understands the needs and preferences of consumers, and then introduces or cultivates high-quality varieties from home and abroad that meet market demand, such as "One Big" tomato, which is a tomato variety with large fruit, high sugar content and high nutrition that he introduced from Japan.
Ma Tiemin attaches great importance to management and control when planting agricultural products, he not only uses intelligent greenhouses and digital systems, but also adopts some refined management measures, such as planting, planting, branching, fruiting, etc., so as to ensure the quality and consistency of each agricultural product.
He also realized the full traceability of agricultural products through the Internet of Things, blockchain and other technologies, from planting to harvesting, from processing to transportation, from sales to after-sales, each link has detailed records and proofs, so that consumers can buy and eat with confidence.
Ma Tiemin is a successful farmer entrepreneur, he used his entrepreneurial courage and outstanding wisdom to explore and successfully implement the standardization and digital development of modern agriculture, his vegetable business and agricultural product brand, are the model and example of the agricultural industry, but also the object of our Xi and reference.