The southern baijiu circle has always had a rich history and cultural heritage。However, in recent years, some of the once glorious southern wines have gradually lost their former gloryOne of the most representative is:These 3 "withered wines".
These three wines were once all the rage and sought after by thousands of people, but now few people are interested in themPeople walk tea cool。The reason for this is that people can't help but think deeply, what happened in the middle?
First, focus onWhite sand liquid, a famous wine originating from Hunan. Baisha liquor was once famous for its unique taste and mellow aromaIt is known as the best of the southern wines。However, over time, Baisha Liquid has gradually fallen out of favor in a highly competitive market. Behind its once-prosperous history, there is a sad story.
The problem with Baisha liquid is that its production process and packaging design are too traditional and have not kept up with the market trend in time. In the era of liquor involution, consumers are more inclined to fashionable and novel products. Although the quality of the white sand liquid is good,However, the lack of innovative image and packaging has led to the gradual loss of the younger generation of consumers
At the same time, the marketing efforts of Baisha liquid are relatively weak and cannot stand out in the fierce competition. Therefore,Despite being once one of the famous wines of the South,White sand liquid is now eclipsed by the market. However, the quality of the white sand liquid is not bad, and the thick sauce and fragrance are unique!
Next, let's take a lookZhanggong wineA liquor from Jiangxi。Zhanggong liquor was also the darling of the liquor industry for some time, and its unique body and taste made people talk about it. However, just like Baisha liquor, Zhanggong liquor has also experienced ups and downs from peaks to troughs.
The problem with Zhanggong wine lies mainly in itRelying too much on local characteristics and not forming enough brand influence。Although Zhanggong liquor was once highly regarded in the Jiangxi region, it was rarely known throughout the country. This makes Zhanggong liquor powerless in the face of fierce market competition.
At the same time, there are also some problems with the brand promotion of Zhanggong LiquorThere is a lack of adequate means of publicity and promotion。As a result, despite the excellent quality of its products, it is gradually losing its competitiveness in the market.
Finally, let's focusOld Father WineA famous wine originating in Guizhou。Old Father Liquor used to attract attention for its unique traditional craftsmanship and aged old liquor. However,The fate of the old father's wine was also quite bumpy
This wine uses Guizhou's unique glutinous local red sorghum as the main ingredientIt is aged in a cellar for an extra long period of 13 years, and blended with older vintagesIt can be described as the standard configuration of peerless wines.
The brewing of the old father's wine has been carefully created by the old wine Fan Yinghua. Fan Yinghua was inOriginalMoutai Distillery has been deeply cultivated for nearly half a centuryHe has combined his extensive winemaking experience and skills into the Old Father's Wine to bring us this excellent old wine.
The taste of the old father's wine is outstanding, and the sauce aroma is rich and solid. When you first drink it, there is a strong sense of aroma that makes people flutter。After that,There is a slight bitterness on the palate。FinallyA rich aftertaste wells up on the tip of the tongue, which makes people unconsciously immersed in it.
The appearance of the old father's wineIt is opened in the same way as a book box, and the main color is champagne gold, low-key luxury, and rich in noble and elegant retro beauty.
This liquor is incomparable to other liquors at the same price in terms of appearance and quality, because the funds are basically used for the research and development and input costs of the liquor, and because the popularity is not high, there are few people who buy it, and it is difficult to return the funds, so it falls into such an embarrassing situation.
However, at the same time,Old Father Wine has relatively little investment in marketing。The lack of publicity has gradually dimmed it in the market and is difficult to compete with other liquors.
Overall, all three of these liquors were once the best of the famous liquors in the South, however,For their own reasons, they are gradually losing their former glory, but they are all good wines, and it would be a pity to miss them