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After Dong Yuhui is promoted and raised, he should face greater practical business challenges next.
How great is the "power" of a small essay, Oriental Selection has shown everyone.
Between the CEO and the head anchor Dong Yuhui, Yu Minhong, the founder of New Oriental, chose Dong Yuhui, just after removing Sun Dongxu from the position of executive director and CEO of Oriental Selection, on December 18, Yu Minhong released a notice on the appointment of Dong Yuhui on his personal Douyin account of New Oriental Education Technology (Group)**: After the research and decision of the board of directors of the group, Dong Yuhui was appointed as the cultural assistant to the chairman of the board of directors of New Oriental Education and Technology Group, and also served as the vice president of New Oriental Cultural Tourism Group.
Previously, Oriental Selection released a live broadcast trailer poster, announcing that Yu Minhong and Dong Yuhui will conduct a live broadcast on the Oriental Selection account, and the event poster shows that Dong Yuhui has become a "senior partner of Oriental Selection".
This small composition turmoil seems to have become a "serial", and the personal account of Dong Yuhui, who was originally the head anchor of Dongfang's selection, has rapidly increased its fans in the past few days. In the live broadcast on the evening of December 18, Yu Minhong said: "Without Yuhui, we may still be moving forward in the wind and rain. ”
In any case, judging from the current processing results, in the Internet era, the role of a head anchor is obvious, Yu Minhong's choice is in business, Dong Yuhui's commercial value and word-of-mouth value must be retained, so giving a promotion and salary increase is the most practical way. There are tens of millions of fans who are willing to place orders for Dong Yuhui, regardless of whether the organization wants to "go to Yuhui", removing Dong Yuhui at this time must do more harm than good, Yu Minhong is a mature manager, and his choice must be rational.
Judging from Dong Yuhui's age, experience and experience, if he leaves New Oriental to start a business now, he may not be ready. Knowledgeable and simple and friendly is undoubtedly Dong Yuhui's biggest characteristic, such Dong Yuhui does not seem to have too strong ambition, he also prides himself on being a cultural person, and believes that in the face of "pouring wealth and wealth", he should be awe-inspiring and rational. Therefore, continuing to stay on the New Oriental platform under appropriate conditions will have more advantages than disadvantages for him at this stage.
Dong Yuhui, who has become a "top streamer", is now promoted to the chairman of New Oriental Education and Technology Group, cultural assistant, and vice president of New Oriental Cultural Tourism Group. Some people think that the so-called "cultural assistant" looks relatively empty, it seems to be specially created to retain Dong Yuhui, but it is not very attractive, and the real control should be the vice president of New Oriental Cultural Tourism Group.
So, after Dong Yuhui manages New Oriental Cultural Tourism Group, can he make New Oriental's cultural tourism business popular?
According to public information, at the end of 2022, Oriental Selection has launched the matrix number "Oriental Selection to See the World", and began to cooperate with destinations in the form of "live broadcast + cultural tourism", and entered Gansu, Xinjiang, Sichuan, Yunnan, and Shaanxi provinces, including Shanxi. While promoting local agricultural products, it will also introduce history, culture, customs and customs, bringing new opportunities for the development of local cultural tourism.
In this way, Dong Yuhui has a certain foundation for the cultural tourism business, and with his talent, he should pull a wave of the cultural tourism sector.
In the author's opinion, after Dong Yuhui becomes a senior executive of New Oriental Cultural Tourism, he will inevitably attract more traffic and fans to the business in this sector in a short period of time. However, it should be noted that cultural tourism products are spiritual needs services, which are different from physical standard commodities and are difficult to be completely unified, especially after the epidemic, when more personalized and customized tourism needs are proposed, and it is not easy to serve different tourists. Moreover, the tourism industry involves catering, accommodation, local attractions, transportation and other links, and the overall industry chain is very complex and needs to be docked one by one due to the different characteristics of different regions. This is a great test of the tourism industry's ability to grasp and integrate resources, and this is also one of the fundamental reasons why some large travel agencies can develop for a long time and many small travel agencies have poor anti-risk ability, that is, the control of the first chain.
As a "latecomer" to the tourism industry, New Oriental Cultural Tourism has no obvious advantages in the integration of tourism resources at present. In particular, New Oriental has previously said that it will focus on the development of middle-aged and elderly tourism, which is indeed very potential, but it is also full of challenges, such as customized products, supporting services, insurance, etc. This is a market that even traditional large travel agencies have not fully understood, and it is very difficult for New Oriental to "hit the ground running".
Dong Yuhui became the executive of New Oriental Cultural Tourism, which is a trend, and it is also a reasonable arrangement at present, which will inevitably make New Oriental Cultural Tourism attract attention in the short term. However, in the long run, whether the "top stream" Dong Yuhui can really drive the growth of the tourism business also requires the company's team to do a good job in the overall resource integration, the tourism industry is complex and very fragile, and it is often affected by various events and loses customers. After Dong Yuhui is promoted and raised, he should face greater practical business challenges next.