**64%, 50 billion market capitalization disappears!Yu Minhong chose Dong Yuhui
The best criticism of one thing is to do the last thing to replace it. --Kevin Kelly.
With Dong Yuhui"Small rehearsal"The incident continued to ferment, and this matter has completely gotten out of control, completely beyond the control of Sun Dongxu, Yu Minhong and other parties.
The current Eastern team is like a collapsing glacier, sliding to the brink of collapse without warning.
Perhaps the editors of the Oriental Anthology themselves did not expect that his negative response, like a butterfly in the Amazon rainforest of South America, flapped its wings a few times, and a few days later caused a tornado that almost destroyed the foundations of the Oriental Anthology.
As Yu Chengdong said in his apology**, this was initially just a minor internal issue...
For the current Touhou team, no matter how it is handled, this issue is obviously no longer secondary"Save"Its best time has been lost.
Now a situation has been formed in which Yu Minhong, Sun Dongxu, Dongfang Constituency and Dong Yuhui are all defeated.
But can word-of-mouth still be saved?
The damage has already been done, and only time will heal the cracked"Wounds"。
In the early hours of December 16th,"Oriental Draft"The social account updated its profile and announced the suspension of offline activities for one day:"Behind closed doors, please criticize!Professor Yu is conducting a review. It will be launched on time on December 17th, thank you for your care and tolerance!"
At 9:13 a.m. on December 16, Yu Qiuyu released an introduction to the live broadcast with Huasan.
* has such a sentence at the beginning: How to seize the trend of the times?
Huashan's answer is: The wind and you both have something to do, and it is already doomed to do only one thing in your life.
The decline in the number of fans of the Eastern team continued, from more than 30 million to 2,878 in one day80,000, and it continues to accelerate, while Dong Yuhui's personal fan account has dropped from 10 million to 173230,000, also declining at an accelerated pace.
On December 16, Oriental Select issued a notice of appointment and dismissal, Yu Minhong concurrently served as an executive director of Oriental Select, and Sun Dongxu was removed as an executive director.
I just don't know if Yu Qiuyu's choice this time can be forgiven by the market.
An epic disaster movie.
About "** to"Take down Dong Yuhui"This is not the first time that rumors have been rumored.
As early as February this year, it was reported that Dong Yuhui would resign, and it was also from the end of January this year that the share price of Oriental Select began**, falling by more than 64%, and the market value evaporated by more than 50 billion Hong Kong dollars.
However,"Oriental Selection"And Sun Dongxu did not learn a lesson, but kept trying. Finally, on December 5, the incident was completely intensified.
At this moment, Yu Minhong made a quick and wrong choice.
It is foreseeable if Yu Minhong continues to be used in the incident"Balance", his own reputation and that of the Oriental team are likely to collapse, and the brand image that has been built up with great difficulty will also collapse overnight.
According to the interpretation of the incident, Sun Dongxu's dismissal should be the best way to deal with it. Today, Oriental Selection announced that Sun Dongxu, Executive Director of Oriental Selection, was succeeded by Yu Minhong as Executive Director of Oriental Selection.
In fact, from the very beginning, events would not have spread so quickly if the editorial had taken them.
Sun Dongxu's performance in organizing the fan meeting was even more unprofessional and arrogant, with Li Jiaqi's example in the past, he did not learn a lesson, which shows that his understanding of the whole incident is not clear.
Also, post it to the fans"Fan culture"'s label is even more bizarre, probably because he simply doesn't understand what the fan economy is.
What's more, Dong Yuhui's salary, Sun Dongxu's operation, and the image of the Oriental team have all fallen to the bottom, further accelerating Dong Yuhui and the Oriental team"**"。
Mr. Yu's response was that he did not expect the public to be able to do so simply through this balanced approach"No cold", under a series of mistakes in the treatment of the Oriental draft, the fire arc everywhere, and the last shot was out of control, sliding into the irreversible abyss.
But Yu Minhong and the Dongfang team that was selected at the beginning do not seem to realize the seriousness of the problem, and the Dongfang team has begun to accelerate the dust to settle, and the Dongfang team seems to want to use it yesterday"Without Dong Yuhui, sales can be guaranteed"to maintain the image, but I didn't expect this move to anger netizens even more.
It is foreseeable that the impact of this situation on the Oriental team will be catastrophic, Yu Minhong's choice is also timely, if she is allowed to participate in the opening game, then the more serious impact will be the stock price of the Oriental team.
Miscalculated relationships.
In fact, as a public company, it's not healthy to rely heavily on headlines or over-concentrate on the top five customers. But live streaming companies are an exception.
As far as the market is concerned, the number of headlines is limited, and the company is basically focused on servicing the headlines and working hard to ensure that the company achieves as many sales as possible.
Of course, the same is true of Oriental Select's model, but as a listed company, balancing and reducing risk is its natural attribute. In several times"Defection"Oriental Yuhong, after returning in vain, should change its thinking as soon as possible, turn to cooperation, promote Oriental Yuhong to a partner, and consolidate the relationship between the company and Oriental Yuhong, but Oriental Selection did not choose to do so, but chosen"Suppression"。
From the latest ** editing incident, we can see that the contradiction between the management team of * and Dong Yuhui has indeed arisen.
This time"Small rehearsal"The incident was just a fuse, which completely uncovered the contradictions between the two sides and also revealed the management team except"For Dong Yuhui"Fight for the defeat of any punishment other than the most radical punishment.
When the public found out that Dong Yuhui was not in the latest propaganda poster, and the account of Oriental Selection deleted a large number of ** related to Dong Yuhui, the mood suddenly rose.
Subsequently, all parties spoke out, Luo Yonghao also publicly supported Dong Yuhui's entrepreneurship, Tianquan imitated CEO Sun Dongxu in the live broadcast and dropped his mobile phone, and his words were suspected of provoking fans.
On December 15, Team Orient livestreamed for 4 hours in the evening, raining 700,000 pieces of dust.
Especially after Sun Dongxu leaked Dong Yuhui's salary, some ** found that Dong Yuhui's annual salary was only a few million after tax, and after the resignation option was cancelled, Yu Zheng's image in the eyes of the public began to collapse, and the public balance was completely tilted towards Dong Yuhui.
Therefore, in this relationship that is not embarrassing or embarrassing, Sun Dongxu and Yu Minhong obviously did not realize how important Dong Yuhui was to the Oriental team.
Sun Dongxu used his own actions"Strangling"The breakthrough of the Eastern team, Yu Minhong's choice is basically in line with the public's expectations.