Zhiyi Auto Jasper
Originally, Alps was just a sub-brand project code name (ALPS) within NIO, but after more news** in the first half of this year, this project plan is gradually no longer just a secret within NIO. Recently, Li Bin, the head of NIO, talked about the progress of the Alpine brand.
Li Bin said that Alps is just an internal code name and will not become the final brand name, and Li Bin has begun to ask the company's employees to stop calling the brand "Alps" and change it to "Dabie Mountain". This seemingly more localized name represents the planning of the "Dabie Mountain" brand.
Although Li Bin still said that the new brand models will be between 20-300,000 yuan, but will focus more on the specific needs of more family users, Li Bin previously said that there is only one standard for the new brand to build models: "what is needed, what sells well, what is made." Compared with the towering, sacred and vast Alps, the Dabie Mountains in Hubei Province are more pragmatic and closer to life.
At the same time, Li Bin said that there are only three cars in the life cycle of the new brand, and the goal is to do all three cars well. The brand will be positioned in the pure household market, defined according to the number of people in the family and the needs of use, and at the same time, refrigerators, color TVs, and large sofas will be given, but the cost of use will be greatly reduced.
Li Bin's words are very interesting, we can extract a few keywords to roughly produce new brand products, "three cars", "number of people", "cost reduction". Sedans and SUVs, the two most commonly used models on the market, must be strange, and since they are positioned in the range of 20-300,000 yuan, the basic size is also around medium and large. As for the third Zhiyi car, it is very likely to be an MPV model. The current multi-child policy will make the family population more than when the only child is more, 7 seats have gradually become a rigid demand, and coupled with the vigorous development of MPV in the new energy era, this is no longer exclusive to business vehicles, but when a multi-family travels together, the use and frequency of family MPV will be higher.
As for the reduction of the cost of use, this will be directly linked to NIO's new technology and the equipment for the new brand. It is reported that the new car is expected to adopt a 900V high-voltage architecture, and more adjustments and upgrades will be made in the power battery part. And with the gradual completion of the "battery swap alliance" strategy created by NIO and more brands, the NIO battery swap network will be more abundant, and the cost of battery swapping and energy replenishment for owners of new brands will be further reduced.
Dabie Mountain, an important milestone on the Red Army's Long March, may be Li Bin's purpose of changing the code name to this is also the hope of the birth of the Red Fourth Front Army here, and perhaps this new brand will also become an important milestone for NIO in the new energy era.
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