On the afternoon of October 25, the final of the 2023 Yangtze River Delta (Jiaxing) Cultural and Creative Design and the 5th "Good Culture" Creative Design Competition was held at the Yangtze River Delta Ecological Green Integrated Development Demonstration Zone (Jiashan) Enterprise Exchange Service Base. The "Rooted in Fertile Soil" series of cultural and creative products submitted by Jiashan All-for-One Cultural Tourism Development, a subsidiary of Jiashan County Urban Investment Group, entered the finals among 432 entries, and stood out among 54 finalists and won the silver award.
The "Rooted in Fertile Soil" series of products are equipped with planting books, ceramic pots, nutrient soil and sunflower seeds bred from the beautiful countryside of Jiashan. On the ceramic basin, four era landmarks are displayed: the site of the First General Assembly, the red boat of Nanhu, the pearl of Jiashan Water Town, and the enterprise exchange service base of the Yangtze River Delta Ecological Green Integrated Development Demonstration Zone (Jiashan). The design concept of the "Rooted in Fertile Soil" set is: "Original", the roots of plants and trees are also, and the roots are deep to flourish. The Communist Party of China has come from the site of the First National Congress, in the red boat in Nanhu, in Jiashan, a water town in the south of the Yangtze River, and in the Yangtze River Delta Demonstration Zone. A person who loves the land of China will definitely love every stream, every inch of land, and every page of glorious history. To keep the original intention is to keep in mind the fundamental purpose of serving the people wholeheartedly, stick to the original intention with firm ideals and beliefs, keep in mind that the people's yearning for a better life is our goal, and never forget that our party comes from the people and is rooted in the people.
It is understood that in June this year, the Propaganda Department of the Jiaxing Municipal Party Committee of the Communist Party of China issued a notice of the competition, inviting all kinds of cultural and creative design enterprises and individual studios, industrial design institutions, cultural tourism product development and production units, intangible cultural heritage inheritance units, colleges and universities and other groups and individuals with creative design or product production capabilities in the Yangtze River Delta region. From the perspective of creative design, cultural tourism products, and intangible cultural heritage, the creative design is carried out around the themes of "Yangtze River Delta Integration" and the themes of "Jiangnan Rhyme, Cultural Taste, and Modernization" around the themes of "Yangtze River Delta Integration" and Jiaxing Red Culture, Song Yun Culture, Canal Culture, and Good Culture.
In recent years, the development of Jiashan all-for-one cultural tourism has insisted on excavating cultural elements within the county and created a series of cultural and creative products, especially in the design and development of red cultural and creative products"Hanmo Righteousness" calligraphy series, with "Oath to Join the Party", "Four Trainings of Lifan", and "Weitang Xing Poetry and Painting Notes" as the main content of the calligraphy;The hand-made series of "Han Lian Integrity" takes "Holding Lotus Flower" and "Integrity Warning" as the elements to carry out the experience of integrity and feel the baptism of honesty and cleanliness.
Lu Rujun, deputy general manager of the county urban investment group: "Our cultural and creative products have covered dozens of categories such as notebooks, keychains, badges, ceramic cups, board games, and felt bags, and are constantly developing new types. Let there be more collisions between good cultural ideas and excellent design concepts. ”
In the future, the development of Jiashan all-for-one cultural tourism will adhere to the "cultural people", dig deep into the cultural connotation, continuously improve the cultural creative content and the quality of cultural products, and use more high-quality literary and creative works to attract, infect, move and inspire people, inherit excellent traditional culture, and carry forward the great spirit of the times. Adhere to the "cultural industry", stimulate the vitality of the industry, through telling good stories, give more value to cultural products, make ordinary industrial products and agricultural products into cultural and creative products, produce better economic benefits, meet the cultural needs of the masses, and stimulate the vitality of cultural consumption. Adhere to the "cultural plastic city", enhance the charm of the city, incorporate cultural and creative elements into urban planning and construction, integrate into urban life, let cultural creativity empower urban development, let creative design dress up a better life, and promote comprehensive social progress with cultural power.