Marco Polo Holdings IPO is driven by innovative product technology to improve competitiveness

Mondo games Updated on 2024-01-31

As a company committed to providing high-quality, environmentally friendly and innovative architectural ceramic products, Marco Polo recently announced that it plans to be listed on the main board of the Shenzhen Stock Exchange. This move not only marks a new milestone in the company's development, but also highlights the innovative spirit and technical strength of Marco Polo Holding in the field of manufacturing.

Since its establishment, Marco Polo has always adhered to the mission of "creating the first world-renowned brand for Chinese ceramics", and insisted on providing consumers with high-quality architectural ceramics products and services. Today, Marco Polo has become one of the most powerful manufacturers and sellers of architectural ceramics in China, won the "Top 10 Chinese Building Ceramics Manufacturing" enterprises, and was selected by the China Light Industry Federation in July 2023 as the "Top 100 Science and Technology Enterprises in China's Light Industry".

Marco Polo's product line is rich and diverse, covering architectural ceramic products in a variety of sizes, styles and uses. The company pays attention to product design and research and development, and constantly innovates to meet the diversified needs of the market.

In terms of technological innovation and development, Marco Polo has always been at the forefront of the industry. By continuously strengthening the strength of the R&D and design team, the company has launched a series of products that apply cutting-edge manufacturing technology and technology, and scientific and technological innovation has also made major breakthroughs in materials and technology, while the products are also unique in appearance and function. The company has created two national industry innovation and design platforms, eight provincial innovation platforms and one postdoctoral site, the first batch of enterprises in the industry to pass the CNAS national laboratory certification, and has five high-tech enterprises. In addition, many of Marco Polo's scientific and technological achievements have reached the international advanced or international leading level, which also fully demonstrates its strong innovation strength.

In addition to product innovation, Marco Polo has also repeatedly innovated in marketing strategies. Through the Internet platform communication matrix, the company creates a combination of online and offline brand potential, empowers terminal sales, and improves sales efficiency and user experience. At the same time, Marco Polo insists on promoting the high-quality development of the brand through cultural innovation, and the industry's first building ceramics museum - China Architectural Ceramics Museum settled in the Marco Polo tile headquarters in 2007. In addition, Marco Polo tiles also help China's sports industry, in 2007 named CBA Shenzhen Marco Polo team, creating a precedent for sports marketing in the home furnishing industry.

In addition to technological and cultural innovation, Marco Polo also attaches great importance to fulfilling corporate social responsibility. The company has always adhered to green development, and in the production process, Marco Polo Holdings strictly abides by environmental protection regulations, actively adopts clean energy for production, and strives to reduce the impact on the environment. At the same time, the company also actively participates in social welfare undertakings, supports poverty and education, helps rural revitalization, and has repeatedly served as a ceramic tile cooperation brand of the TV station's financial channel "Secret Makeover" to pay tribute to role models and convey positive social energy.

In the future, Marco Polo will continue to adhere to the strategy of innovation-driven development, continue to create high-quality innovative products, create a better life for consumers, and improve the core competitiveness of the brand.

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