On December 27, Zhihu released the list of "2023 Growth Answerers", selecting dozens of treasure respondents who have been learning, growing and progressing in the past year from three dimensions: community interaction index, good thing recommendation creation, and content revenue growth.
It is understood that these growth respondents include experts in various fields, including industry and technology "bigwigs", masters in the literary and artistic circles, and life experience sharers in the field of large consumption. In the era of national goods, their professional sharing provides theoretical support for more people's consumption decisions.
For example, "Chaitin Time", an excellent respondent in the digital field, is good at all kinds of digital consumption guides, and he uses the "barrel theory" to guide fans to choose cost-effective mobile phones, which are easy to understand, careful and comprehensive;Answer: The main "wave" has created a large number of notebook-related "stalks" dry goods articles in Zhihu, which are humorous and professional, and give useful suggestions from the perspective of insidersThe "Guide to Purchasing and Avoiding Pits in Major Appliances" created by "Wilson", an excellent respondent on the topic of household appliances, is the experience he has accumulated after creating more than 100,000 words on Zhihu and communicating with tens of thousands of people, including a large number of detailed data and functional dismantling.
Not only that, but Zhihu's professional discussions also have their own unique business influence.
Among the annual growth respondents, there are many representatives who create sales for brands and individuals through high-quality content. As a former resident veterinarian of Ocean Park and an excellent respondent in the field of Zhihu pets, "Spruce" has evaluated thousands of catties of cat litter, and even wrote a program to quantify experiments, recommending cat litter to meet different needs to shovel officials, and achieving a single content with more than 200,000 yuan.
"Chen Dake", the respondent in the field of maternal and infant parent-child of Zhihu, has solved the consumption problems in the process of parenting for a large number of families through professional interpretation, connecting the good things of parenting with real consumer needs, and forming a certain commercial influence in the field of maternal and infant children.
It is worth mentioning that during this year's Double 11, Zhihu digital and home appliances were the most popular, and the average consumption price per order of digital products was **65% year-on-year.
In fact, professional discussion has always been the core positioning of Zhihu. In terms of professional content output, the excellent answerer of food and cooking topics "Wei Xiaodemon gogogo" analyzed the principle of seafood fishy smell from the perspective of chemical composition, and shared various methods to remove the smell from the cooking method, which is of great practical value"Wang Haocheng", an excellent respondent on the topic of decoration and furniture design, answered why the technology cannot be widely used in modern industry through rational analysis of mortise and tenon technologyThe answer to the topic of artificial intelligence, "Bu Hanxi", clearly analyzed the huge prospects of ChatGPT in the field of automated decision-making with only one answer, and provided new ideas for the practical application of AI.
It is reported that the "2023 Growth Respondent" is part of Zhihu's annual event feast and annual IP "Zhihu 2023" inventory activity, and it is also Zhihu's encouragement and affirmation of the respondents with good content and commercial performance.