I'm not a fan of "mother-in-law", and I don't want to write a small essay that brags about how good Dong Yuhui isI'm just going to be honest: what do we like when we like an influencer?
Let's jump to the conclusion first:We love the emotional value that influencers bring.
Today's Internet, unfortunately, has no emotion, only dry goods, and has no communication power.
Many people must have started to scold their mothers when they saw this: That's right!I turn on my phone and go to the Internet now, like a rag-picker, in a pile of excited emotional garbage, picking up a little bit of dry goods, tired!
Why did the Internet become what it is today?Some people scold the Internet giants for their unscrupulous algorithms and pushing spam informationSome people scolded Internet celebrities for scratching their heads and licking traffic, just to cater to vulgar tastes;Someone scolded himself for being useless, and said that he would start reading a book tonight, but he opened the unscrupulous app again and spent a few happy and useless hours ......
In fact, this has not found the root cause of the problem - it is industrial mass production, which alienates people and makes people fall into emotional internal friction.
Because we were told from a young age: "You are unique!".But a mature industrialized society puts you in the process and tells you, "Who said you are unique, the earth would still turn without you!".Even the purpose of the existence of the process is to make you not unique.
Second, so that you can be replaced. ”
This leads to a serious mismatch between reality and expectations, and our emotions tell us: wrong, the world and me, there must be one wrong.
So today, we have more material, and our emotions are falling into internal friction!
As a result, there is anger in society, and people are living in anxiety.
So each of us is in dire need of emotional value.
In the case of my daughter, she is only 8 months old, and she is the only child in the world in my eyes, and I will tell her that in the future, because I love her.
However, reality will "teach her to be a man". In the past 8 months, she has been a "single live fetus" in the hospital, a "newly relocated population" in the household registration office of the police station, and a "relief person" in the social security hall. In the future, she will be a doctor, teacher, and leader in kindergartens, schools, and workplaces, and most of the time she will be a "process-based individual". Her future work, at least for the first few years, must also be to complete the tasks assigned above "according to the process".
Whoever dares not to follow the process will break the "irreplaceability", and it will be okay if nothing happens, but it will be over if something happens. At the worst, he will be punished for standing and failing the department, and at worst, he will be held accountable and lose his job.
This is the inevitable result of industrial mass production:
Our material needs have been greatly satisfied, and some people have even asked the question "Who has a high quality of life between white-collar workers and Qin Shi Huang, who earns tens of thousands of dollars a month today".
But what we grew up hearing was "I am alone."
Second, irreplaceable" and "you have to do things according to the process, and the earth will turn the same without you" realized from the beating of reality, the gap between the two has never been as big as it is today. As a result, people are caught up in emotional friction.
Internet celebrities have emotions and personalities, and they can hit the hearts of some people and bring irreplaceable feelings to these people. That's emotional value.
In the past, entertainment stars could also do this, but later, capital began to assemble the line to create small fresh meat, and a lot of traffic small fresh meat looked the same, and the blind spots on the face couldn't be distinguished at all, so many people stopped watching it.
But influencers are different. At least now, capital has not yet found a routine to build an Internet celebrity on an assembly line. Therefore, the Internet celebrities who can be pushed to your mobile phone now have hit some resonance with people, which is "the real and rough human touch".
This real and rough human touch allows people to find uniqueness and irreplaceability in the modern society of industrialization and assembly line, and satisfies emotional value. This value, spend 30,000 more than you, buy a better Simmons, and it can accompany you to sleep with peace of mind.
And what is a CEO?The CEO holds the capital in his hand and happens to stand on the opposite side of this "uniqueness".
They want to build Dong Yuhui in batches like mass production Simmons, instead of helping a Dong Yuhui, to make this "real, rough, unique" emotional value better, bigger, and more able to soothe people's anxiety.
This is, of course, unpleasant.
So the "mother-in-law" was anxious.
So the capital was scared, and the stock price was **.
So the CEO overturned.
The picture below is today's live poster:
The picture below is the live broadcast poster from three days ago!The difference is too great......
In addition to relying on Internet celebrities, what else can we rely on to obtain emotional value?
I don't know what other people think, I would tell myself and my daughter this:
First, there is no doubt that you are unique!But you are also part of an industrialized society, and the earth does turn the same way without you. Yes, the two are contradictory. How do you keep yourself from falling into the anxiety of "expectations don't match reality"?The answer is [sincerely connect your destiny with the society], not shouting slogans, not refining self-interest, but sincerely taking "serving the people" as a belief, otherwise you will become a "lick". When you serve the boss and serve the process set by the boss, of course, it is to make money and eat, but you must work to make money and judge right and wrong in line with the logic that you are "indirectly serving the society and the people". This is the fundamental difference between "serving" and "licking". The former keeps you unified and emotionally stable;The latter makes you **, you can only ask for the emotional value of others from Internet celebrities and so on!- That's right, if my daughter asks me in the future if there is a teacher named Zhang Xuefeng's "rice bowl theory", whether it is right, I will answer her like this.
Second, I will also tell myself and my daughter: occasional sycophants are indeed sophisticated, and it is inevitable, but don't forget that [the main means of making money is to provide professional services and unify oneself and social values!].As for occasionally patting sycophants, fulfilling others, disgusting yourself, and being emotionally frustrated, what should I do?To find back the emotional value, in addition to watching Internet celebrities and variety shows, you can also cultivate some healthy, preferably healthy and healthy [hobbies], such as sports, climbing, swimming, etc., or painting, playing the piano, dancing, or writing small essays and short hair**, maybe it will become popular, it is really rough. But if you pat too hard too hard, this hobby and pastime will not be enough to offset your emotional consumption, then you will definitely go to an unhealthy way to smooth out internal friction, which will be dangerous, and sooner or later it will overturn.
Third, we must have the courage to show our humanity in the established industrialization process. A delivery boy trapped in the algorithm will stop in the storm and save a woman who has committed suicide. What touched us in this incident was not only the virtue of "sacrificing oneself to save others", but also the light of his "letting humanity triumph over the process" at that moment. So, he saved others, in fact, he also saved himself, and by the way, he also saved us who brushed him!I hope that the takeaway process can treat these humane little brothers well, and not punish but reward such late orders. I also hope that one day, if you are developed and can grasp the power to formulate the process, you must not be a "workplace machine", do not be a CEO who tries to wipe everything out with capital, and do not be a product manager who oppresses people out of the process, but be a person with warmth and personality, and do your best to [find the balance between process and human nature]. Otherwise, the high place is too cold, and whichever side you are overly biased towards, it will overturn.
I said this, in addition to feeling the Dong Yuhui incident, I also felt that this weekend, Li Xiang and Yang Sheng met more than 50 fans under the Xiaopo circle line, and there was also teacher Gao Qingyi talking about artificial intelligence at the scene. Li Xiang said: "So many people are willing to brave the severe cold of more than ten degrees below zero, and brave the wind and snow to see us, it must show what the small broken circle provides for everyone, maybe it is the information overload today, the small broken circle can sort out the logic behind some international news for everyone." "I don't think it's all, many top Internet celebrities are much more professional than our three stinkers, if everyone is not here for Mr. Gao Qingyi, it must be for us who are willing to do warm and humane news. In fact, everyone can come, but it also brings us temperature in the cold winter, and brings us irreplaceable emotional value in the highly industrialized modern metropolis. This is the meaning of [Circle Breaking Action]. Flow, capital, and power, no matter how exquisitely run, are not as effective and can soothe mental friction as you think, but people who are "real and rough" can. Thank you!