Red Star News Network (Reporter Liu Jie) on December 28** Dao is known as the way to grow high-quality Ehime oranges, the purchase price is as high as 10-15 yuan catty, significantly more than traditional planting, fruit farmers are happy to bloom.
With both quantity and price, high quality and high price, Pujiang citrus, represented by Ehime orange, has successfully broken the new path of traditional agriculture.
Avoid homogeneity, highlight differentiation, and bear fruitful fruits.
Pujiang County, located in the southwest of Chengdu, has a mild climate, rain and heat in the same season, and excellent natural ecological and geographical conditions, which provides the most suitable growth environment for citrus fruits. The history of citrus planting here can be traced back to the Jin Dynasty more than 1,000 years ago, after years of development, now the citrus fruit planting area is 280,000 acres, the annual output is nearly 700,000 tons, and the comprehensive value of the three landmark products reaches 4242.5 billion yuan, becoming the only county in the country with three landmark products that have entered the top 40 in the country.
Pujiang is blessed with a unique natural environment.
However, there are 92 citrus fruit industry demonstration bases in the country, driving the development area of 200,000 mu, the county's organic fertilizer use coverage rate exceeds 75%, and the green prevention and control coverage rate of major crops exceeds 70%.
CCTV host Sa Beining praised it.
What's more, due to the non-waxing, non-staining, and use of organic fertilizer, the organic matter content of the orchard soil is effectively improved, and the fruit naturally ripens and tastes better. According to the Provincial Academy of Agricultural Sciences, the contents of lead, cadmium, chromium, arsenic and mercury in the planting area of Pujiang County are lower than or far lower than the environmental standard values of green food producing areas.
The harvest was bumper and bumper, and the faces of the fruit farmers were happy.
High quality natural price, Pujiang.
Establish a cooperative, a famous enterprise + a famous fruit, the first one.
A variety of innovative models empower brands.
In order to vigorously promote the cultivation of agricultural product brands, we actively build online sales channels and make every effort to enhance the added value of agricultural products and brand premium capabilities from brand planning, packaging design, marketing, etc.
In November this year, the regional public brand value of a wholly-owned state-owned subsidiary of Pujiang Industrial Investment Group developed to the high-end from the fruit production end to the sales end.
The agricultural product tasting meeting held by the agricultural development farmer cooperative in Chengdu urban area allows more citizens to enjoy green ecological citrus.
This year's 7 model was fully affirmed, and it was decided to establish a Sichuan origin warehouse for direct sourcing of Jingdong fresh food sources in Pujiang, and also deeply participated in the brand building of Pujiang Ehime oranges, and made every effort to promote the standardization and branding of product production, so as to realize the empowerment of the platform for Pujiang Ehime oranges and the increase in the flow of Pujiang Ehime oranges for the platform to achieve a win-win situation.
Jingdong Fresh Pujiang Ehime Jelly Orange Source Direct Procurement Warehouse.
On December 1, Luzhou Laojiao nostalgic liquor marketing *** signed an Ehime sales agreement and a strategic cooperation framework agreement to help farmers with Shuikou Village, Daxing Town and Pujiang County Agriculture and Rural Bureau. According to the agreement, the two parties will not only jointly build a planting method, so that they will have more confidence to bring Pujiang's high-quality agricultural products to consumers around the world along with Luzhou Laojiao products, so that they can understand and like Luzhou Laojiao products at the same time, but also have a deeper understanding of Pujiang's citrus.
Recently, at the venue of the 2023 11th International Symposium on Brand Agricultural Development held in Pujiang, Chengdu, Pujiang Ehime Orange unveiled its green and low-carbon advantages with a new image, which fully meets relevant domestic and foreign standards.
Pujiang Ehime Orange Carbon Label.
Relevant experts pointed out that Pujiang Ehime Orange has paved the way for a large expansion into the high-end market of developed countries in Europe and the United States.
The International Seminar on Brand Agricultural Development was praised by the People** as the export of China's agricultural high-quality citrus to Thailand.
Pujiang high-quality citrus FCL exports are exported to overseas.
Not only high-quality citrus, but also the fruits are attracting the attention of more and more consumers all over the world, and the ecological, organic, green and high-end have become the golden signs of Pujiang's agricultural products at home and abroad.
No. Eating oranges on time is the happiest.
The fame of Pujiang's high-quality citrus is getting bigger and bigger, and there are more and more products in the market with the names of Pujiang Ehime oranges, jelly oranges, and rake oranges, which not only makes it difficult for consumers, but also how to identify the most qualified Pujiang citrus
In fact, there is only one secret: the eater, the time. Eat oranges on time, and you can't be sure. Because there are no pesticides, no chemical fertilizers, no bulking agents, sweeteners, etc., every citrus in Pujiang has grown for 300 days or more, and it is naturally ripe, with better taste and nutrition!
Every year in about mid-November, Pujiang Ehime Jelly Orange is the first to go on the market, the skin is thin and the flesh is Q bomb, and the juice is so full that it will explode in the mouth when you bite it gently, and even the famous host Sa Beining can't help but admire:
Pujiang Ehime orange juice content is particularly high, known as.
When the Ehime Jelly Orange was on sale, the Pujiang Rake and the Ugly Mandarin were already worn. At this time, the delicate flesh is full of huge fruit grains full of juice, and the natural fruit acid that is specially retained because of the lack of cyclamate is an important feature that distinguishes Pujiang rake mandarin from other production areas.
Authentic Pujiang rake mandarin oranges will not be officially launched until the eve of the Spring Festival.
It will not gradually come to an end until the end of February of the following year, and Pujiang ugly mandarin, a product of China's national geographical indication, has just taken over the next baton.
As the latest ripening citrus variety, the growth period of Pujiang ugly mandarin is as long as 12 months, it is not only fruity, crisp and juicy, sweet and sour, but also has a very high nutritional value, vitamin C content of 50 mg 100 grams, much larger than other similar fruits.
Ugly mandarin is the first brand citrus planted on a large scale in Pujiang, which has made great contributions to the increase of farmers' income.
From mid-November to late May of the following year, Pujiang is unique, from late autumn to late spring, you can eat Pujiang citrus freshly marketed every day, which is super satisfying and super happy!
This is the happiness and beauty bred by Pujiang's superior ecological background, and it is also the fruitful fruit of the project.