Wen yt
On December 22, Hefu Lao Mian held an "evolution" brand strategy and new product launch conference. At the meeting, Li Xuelin, the founder of Hefu Lao Mian, proposed that in the next ten years, Hefu Lao Mian will implement the group strategy of "looking for friends, going to sea, sinking, and deep layout". This strategy marks that Hefu Lao Mian will officially open up to join and enter the "direct +".Joint venture".
Li Xuelin said that in the next three years, Hefu Lao Mian will seek "5000+ business partners" to carry out joint ventures and expand multi-line markets. By 2026, it plans to open more than 2,000 Hefu Lao Noodle stores and more than 1,500 Alan stores. At present, the total number of Hefu Lao Noodle stores has exceeded 500, all of which are directly operated.
In addition, Hefu Lao Mian will also target the sinking market, penetrate into 2,000+ county-level units, and increase the store density in each city to 5 times the original level. In addition to the domestic market, Hefu Lao Mian also plans to use Hong Kong as a bridgehead to go abroad and explore the possibilities of the global market in Japan, Singapore and other countries. Not only Hefu Lao Mein, but other ramen brands are also implementing franchise strategies. Previously, Chen Xianggui, a beef noodle brand in Lanzhou, had launched a partner franchise system in early November. It can be seen on the brand's WeChat promotion that in the investment budget column, there are options of 50-800,000, 80-1.2 million, 1.20-1.5 million, and more than 1.5 million partner stores.
At this stage, high-end ramen brands are experiencing operational challenges due to "slightly higher". If the brand wants to reduce the **, it is bound to rely on expanding the scale and increasing the upstream bargaining power to reduce costs. At this point, opening up to franchises may be one of the fastest ways for ramen brands to scale.