People's Daily Online, Harbin, December 5 As of December 5, Wang Jinping, a rice grower in the fourth management area of the Qixing Branch of Beidahuang Agricultural Co., Ltd., has broken through the sales volume of 300 tons of high-quality rice, which is twice the sales volume of the same period last year. In addition, the 10-ton rice brick gift box pre-purchased by old customers in Inner Mongolia is being processed.
For growers, it is not only necessary to pursue yield, but also to pay attention to the quality of rice, build a green and high-quality brand at the processing end, rely on the advantages of the origin of high-quality rice, realize the industrialization of self-production and self-sale of high-quality rice, and create greater economic benefits.
This year, Wang Jinping planted 580 acres of rice, in the planting process, Seven Star Branch uses the digital agricultural information management system to control the entire crop production management process, in the bud production, greenhouse seedling raising, Honda management, harvesting, land preparation and other stages of information through the Internet of Things technology, Mobile terminal acquisition technology and other records and management, through the quality inspection management system to supervise the whole process of planting, food quality and safety can be traced, the system records the whole process of product information, the whole process of standardization and green production methods in the product at a glance, the first can not be tampered with, can not be copied is the "golden signboard" of product supervision and protection. The whole process of production and processing to the table, information feedback and quality traceability ensure the synchronous development and two-way sales of raw grain and milled rice, and effectively enhance the market added value of agricultural products. At the same time, Seven Star Branch continues to excavate and launch landmark products, reshape the definition of "city business card" for consumers, and encourage growers to make great strides forward in self-production and self-sales.
According to Wang Yong, director of the Science and Technology Information Office of the Agricultural Production Department of the Seven Star Branch, the more scientific and technological means enter the farmland, the production environment and operating conditions will continue to improve. In the process of applying science and technology to growers, they can also find some ways and means that are more convenient for production, so that high-tech is more and more grounded and truly meets the production needs of growers. Nowadays, precision operation has entered the field of the majority of growers of Seven Star Branch, satellite leveling, laser leveling, intelligent ridge building, turning and land preparation, all with digital as the standard, the production process is no longer restricted by natural conditions, and has achieved the response to agricultural time. For dry leveling, non-stirring, soil testing and formula fertilization, and heavy metal detection, such agricultural production has always been carried out in a virtuous cycle of quality and quantity.
From selling rice to selling rice, the high-quality rice industry of Beidahuang Agricultural Co., Ltd. Qixing Branch has made positive contributions to the development of local rice brands by taking the road of industrialization and branding, enhancing market competitiveness, maximizing the benefits of rice planting, and realizing the benefits of rice planting. (Han Tingpeng, Pang Wei).