I believe you have also noticed,The mobile phone market in the fourth quarter of this year is much more lively than in previous years,Not only flagship models are released in advance,The mid-range machine market has the meaning of a big explosion,From the beginning of the year to the end of the year,This month, all manufacturers have successively updated the mid-range product line,Compared with the flagship machine, the speed of change is faster,The trend of substantial advance is also particularly obvious。
The reason why mobile phone manufacturers can quickly launch iterative models is that there is actually the "fueling" of the upstream ** chain, that is, Qualcomm and MediaTek.
Did you know?At present, there are 5 Qualcomm 7 series chips on sale!With the mid-range involution, the chip is decentralized, plus the 8 series of old flagship chips, Snapdragon 8+, the second-generation Snapdragon 8, etc., can be called a wide net. MediaTek is not idle here, last year's Dimensity 9200 9200+ decentralized mid-range, plus Dimensity 8300, Dimensity 8200, created the current situation of chip chaos in the mid-range machine market.
Of course, for ordinary users, they don't need to know much about mobile phone chips, but because chips account for the majority of the cost of mobile phones, the adoption of different chips will inevitably affect other configurations and. The chaotic chip selection will also make the segmentation of mid-range machines more dazzling.
How to choose this wave of mid-range mobile phones at the end of the year, we will explain it clearly at one time today.
Unlike the flagship Snapdragon 8 series processors, the Snapdragon 7 series processors are very complex, and there are currently 5 main models on sale, namely Snapdragon 778G, Snapdragon 782G, 2nd Generation Snapdragon 7+ Snapdragon 7S and 3rd Generation Snapdragon 7.
It may be that after the release of the third-generation Snapdragon 7 in November, Qualcomm realized that the current 7 series products were not clearly positioned, and refined the product line, which was divided into three cups: large, medium and small. The new Snapdragon 7 series is mainly named after the letter suffix
Snapdragon 7S: Balanced energy efficiency.
Snapdragon 7: The main focus is on the advanced experience.
Snapdragon 7+: All about outstanding performance.
In simple terms, the 7+ series 7 series 7s series. It can be seen from the Redmi Note13 Pro on the market a few months ago that it uses the second-generation Snapdragon 7S, which is mainly positioned in the lower-end thousand-yuan market, and is at the same level as Snapdragon 778G and Snapdragon 782G.
The difference is that in 2023, the Snapdragon 7 series processors will officially enter the 4nm era, of which the second-generation Snapdragon 7+ and third-generation Snapdragon 7 use TSMC's 4nm process, and the second-generation Snapdragon 7S uses Samsung's 4nm process. The processors of the original Snapdragon 7xx models will no longer be updated, and will gradually transition to the three series of Snapdragon 7S, Snapdragon 7, and Snapdragon 7+ to meet the needs of mobile phone manufacturers for further segmentation of the mid-range market.
It is not difficult to see that Qualcomm is also doing this to cater to mobile phone manufacturers and cope with market competition. On the one hand, the mid-market has a huge volume of shipments, and consumer demand is diverseOn the other hand, MediaTek previously relied on the Dimensity 9000 decentralization, Dimensity 8100, Dimensity 8000, etc., firmly occupying more mid-range market share.
Qualcomm is naturally reluctant to let go of this piece of fat, so there is the second-generation Snapdragon 7+ with aggressive performance this year, which should also directly contribute to the subdivision of the product line of the three series of Snapdragon 7 today. However, since the names are too similar, it is still difficult to distinguish, and if you buy the Snapdragon 7 series mid-range model, you can distinguish its performance level by the previous order.
The outbreak of the mid-range machine market this year is also related to the "replacement tide".
Previously, IDC**, China's smartphone market shipments are expected to usher in an inflection point in the fourth quarter of 2023, achieving the first time in nearly 10 quarters**. I believe you can also really feel that more and more people around you are changing their phones, after all, I thought that the replacement tide in 2020 has been delayed for 3 years, and no matter how long the replacement cycle is, it is time to change.
In view of the fact that the thousand-yuan machine has been very saturated, in addition to continuing the high-end route, the mid-end market of 2000 yuan and 3500 yuan has also become the focus of various manufacturers. Flagship technologies and old flagship chips have been devolved, and the competition for the ultimate cost performance has been further intensified.
This also happens to cater to the demand for involution in the industry under the downward trend of the market, and it has also achieved the most concerned performance mobile phone track in the online market today. In fact, manufacturers have benefited from this, with performance phones helping them attract more consumers, especially online users, and thus maintain the overall **.
In this context, it is foreseeable that the battle for performance mobile phones will become more and more fierce next year. At the end of November, the Redmi K70 series, which was first unveiled, adopted Dimensity 8300, the second generation Snapdragon 8, and the third generation Snapdragon 8 chip scheme, Dimensity 8300 is also the benchmark Snapdragon 8+, so that this generation of K70 series has been upgraded significantly in terms of performance, but the starting ** has been pressed to 1999 yuan, and it has caused a big problem for friends at the beginning.
On the day of the release of the Redmi K70 series, iQOO announced that the Neo9 series "See you in December", focusing on performance and known as the "dual-core God of War", with the chip as the selling point, simple and direct. The standard version and the Pro version use the second-generation Snapdragon 8 and Dimensity 9300 solutions respectively, which is obviously in line with the Redmi K70 series.
This year, OnePlus, Realme, and Redmi have started many mid-range wars, and the sales of the three are also rubbing in the heat**, and iQOO Neo is a little lonely. Judging from the "upgrading" of the neo9 series, iQOO obviously does not want to be ignored, which is also to join the battle in a high-profile manner.
Also unwilling to miss this market is Honor, the Honor 90GT equipped with the second-generation Snapdragon 8, known as the "Performance Thanos", will be released on December 21 before iQOO.
In fact, the successive appearance of these mobile phones has basically determined the performance ceiling of mid-range mobile phones in 2024, and if you want to buy a performance mobile phone within a limited budget, then you can't go wrong by looking for the second-generation Snapdragon 8, Dimensity 9200, and even Dimensity 9300 models.
The online volume is very strong, and the offline is not "lying flat", and recently the offline three heroes OPPO Reno, Honor Digital, and vivo S have been updated at about the same time. They also focus on portrait photography as if they had made an appointment, and it seems that they are stumbling in terms of photography, but in fact, they are also pinching each other in terms of processor performance.
After all, when everyone's positioning, function, and experience are similar, the appearance design, chip performance, storage capacity, and subtle differences will affect the user's choice to a greater extent.
Therefore, in the choice of chip solutions, each company has also made adjustments this time. The latest vivo S18 series released last week, the standard version of the processor uses the third-generation Snapdragon 7, and the S18 Pro uses the Dimensity 9200+. Coincidentally, the Honor 100 series also uses a combination of the standard version of the third-generation Snapdragon 7 and the pro version of the second-generation Snapdragon 8. The two sides not only have a back and forth in portrait photography, but also do not give in to each other in terms of performance, and there will be a fierce competition in the market.
Interestingly, the OPPO Reno11 series also canceled the super large cup this time, and changed it to two models, the standard version and the Pro version, respectively, using Dimensity 8200 and Snapdragon 8+, if compared with the corresponding medium cup and large cup of the previous generation, the Reno11 series has been upgraded in terms of chip performance, but Reno11 Pro and vivo S18 Pro in the same period, Honor 100 ProCompared with the performance, the performance is inferior.
This is not only related to the adjustment of the product line strategy of mobile phone manufacturers, but also related to product competition. If you look at the standard version, you will find that the Reno 11 equipped with the Dimensity 8200 has a bigger chance of winning. In fact, we also noticed that the Reno11 itself emphasizes the strongest positioning in the 2K price segment, which is quite an intention to use the standard version of "Tianji Horse Racing".
When you choose this series of mobile phones, in addition to comparing the configuration differences of each version vertically, don't forget the horizontal comparison of the size of the cup, maybe you can achieve "one penny to buy two cents".
In summary, mid-range products can still be divided into two categories from the channel, namely offline and online. However, in the past two years, domestic mobile phones have been very involuted in the mid-end market, and the phenomenon of "low configuration" in the offline machine has been changing. Online models began to emphasize photo capabilities and body texture, while offline models are making up for performance shortcomings.
Of course, this is also accompanied by a background, that is, price increases, previously, it has been reported that the average price of China's mobile phone market in the third quarter has reached 3,480 yuan. Compared with 800 yuan in 2019, the average annual average price is 200 yuan. This is also why we put the ** gear of the mid-range model at 2000 3500 yuan.
Buy a mid-range mobile phone at the end of the year, at this level, the performance threshold has been much higher than before, whether you choose an online or offline model, most of the time you don't have to worry about the performance of the mobile phone is not enough. Under such conditions, clarifying one's own needs is the biggest premise when purchasing, such as eye protection, taking pictures, battery life, etc. If the most rigid demand for mobile phone products is performance, then it is still recommended to set your sights on online models and buy them according to your budget.
Buy reno11 just to make money