An interesting incident that happened today on Lenovo's intranet.
On December 13, after heavy snow in Beijing. There was a ridiculous scene at the door of Lenovo Group headquarters. It turned out that some Lenovo employees mischievously scribbled the sign at the door as "huawei". As soon as this incident came out, it immediately sparked heated discussions on the Internet.
Shortly after the graffiti incident, a user identified as a "senior manager" on Lenovo's intranet posted a call for employees to actively report the malicious graffiti of the company's logo as a competitor. The manager also said that please actively report the employee who graffiti the company's logo into a competing product, once verified, we will severely punish it!
Regarding the graffiti incident, the manager also said that the brand image and trademark are important intangible assets of the company, and are a symbol of the company's culture, values and consumer trust. Therefore, malicious damage to the company's logo, especially graffiti into the image of competitors, not only damages the image of the company, but also openly challenges the reputation and business ethics of the company.
As of the author's publication, the author once again received news from netizens that the snow at the logo of Lenovo headquarters has been cleared.
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