Recently, the China Consumers Association's naming of the "yellow of the traffic light" incident has once again sparked a public discussion on the ethical standards and industry norms of the live broadcast industry. On the evening of December 6, Xiao Yang's apprentice "Yellow of the Traffic Light" restarted the live broadcast, but surprisingly, her live broadcast account dynamically showed that the live broadcast started at 19:57, but the live broadcast was banned after only 3 minutes. This incident triggered the hot search topic of "Xiao Huang's live broadcast room was blocked a few minutes after the broadcast", and quickly rose to the top of the hot search list. This incident is not the first time that the "yellow of the traffic light" has caused controversy. When she brought YSL goods in October, her image was sloppy and her expression was hideous, and she even took a rather ** posture at one point.
This move has aroused the dissatisfaction and doubts of many netizens. She then issued an apology statement in the comment area, saying that she respects consumers and consumes rationally, which has attracted widespread attention. The problems behind the incident are not only limited to the behavior of one anchor, but also highlight the many problems existing in the current Internet live broadcast industry and the entire entertainment industry. Through this incident, we can gain insight into whether the ethical standards, industry norms and supervision of the Internet live broadcast industry can keep up with the development trend of the industry. First of all, while the live broadcast industry is developing rapidly, the formulation and supervision of ethical standards and industry norms need to be further improved.
Live streaming platforms should establish stricter self-discipline mechanisms, strengthen the restraint and management of anchors' code of conduct, and increase the intensity of handling violations, so as to ensure that live streaming content is healthy, positive, and uplifting. Secondly, the audience's aesthetic orientation to the live broadcast content and the acceptance standard of the anchor's words and deeds are also issues that need to be deepened. As consumers in the live broadcast industry, the audience has an important influence on the behavior and speech of the anchor. Therefore, the cultivation of the audience's values and consumption concepts is also very important. ** Society should strengthen moral and moral education, guide the audience to pay attention to the positive live broadcast content, and improve the aesthetic and moral quality of the audience.
Finally, the "yellow of the traffic light" in the incident triggered a deep reflection on the live broadcast industry and the entertainment industry. Vulgar remarks and behaviors not only affect the audience's audio-visual experience, but may also have a negative impact on the image of the entire industry. Therefore, this incident is a moment for the live broadcast industry to deeply reflect on and regulate its own behavior, and it is also an opportunity for the entertainment industry to adjust and improve its own image. Triggered by this incident, we need to pay attention to the construction of moral standards and industry norms in the entertainment industry, improve the tolerance of vulgar and first-class behaviors, strengthen supervision and management, and make the live broadcast industry truly a healthy, sunny and positive platform, and deliver more positive energy and beauty to the society.
The occurrence of this incident has also awakened our attention to the concept of consumption and values in reality, and while negative events have emerged, it has also allowed us to examine our own needs and choices for entertainment products more deeply, and strengthen the demand for supervision and regulation of the entertainment industry.