Gaotu Jiapin is a leading education company known as the new Oriental in the online education industry. The company's founder, Chen Xiangdong, has worked at New Oriental for 14 years and has accumulated rich experience in education. Affected by the double reduction policy, offline extracurricular tutoring and K12 online education business have been restricted. Seeing the success of New Oriental's transformation into Oriental selection, Gaotu also began to follow suit and started the live streaming business of Gaotu Jiapin.
Dongfang Selection has always maintained its leading position by relying on Dong Yuhui's help, but Gaotu's live broadcast room is deserted, and it is not even as popular as the few new small live broadcast rooms of New Oriental. Previously, netizens generally believed that Gaotu was just imitating New Oriental and had no uniqueness. However, when Dong Yuhui's small essay incident was **, Gaotu became the target of netizens to vent their dissatisfaction. Sandpiper and clam compete for profit, and the number of fans of Gaotu exceeded 1 million.
In the past, people's concept of first-class education stayed more at the level of allowing students to enjoy the teaching of famous teachers through the Internet without leaving home and reduce the cost of education. And Dong Yuhui's live broadcast method completely subverts this cognition. He not only shows products and promotions in the live broadcast, but also pays more attention to injecting cultural connotation and emotion into the process of bringing goods.
Dong Yuhui sometimes explains literary works related to commodities, and sometimes explains related English words. He not only sells products, but also tells stories and transmits knowledge, so that everyone can understand the truth about the cheap and hurt farmers, and improve the public's reading awareness. This method not only makes the live broadcast interesting and attracts the attention of netizens, but also makes parents no longer feel that watching the live broadcast is a waste of time.
In the face of the good news that Gaotu Jiapin has exceeded one million fans, CEO Chen Xiangdong said that this is the result of learning from excellent people to enrich themselves. In the process of Gaotu transformation, Chen Xiangdong has always adhered to the concept of learning from excellent people. He did not shy away from saying that Gaotu has nothing to see in imitating New Oriental. Perhaps he never thought that one day he would be able to surpass Dongfang Selection. But the fact that the sandpiper and the clam compete for the fisherman's profit, and the fact that Gaotu fans exceeded 1 million made him feel that it was a miracle.
Chen Xiangdong has a rich educational background and experience. He was an investor in New Oriental and also served as a vice president of New Oriental. His work experience at New Oriental has provided him with valuable experience and resources for founding Gaotu. He firmly believes that the concept of self-enrichment can help Gaotu stand out in the highly competitive online education market.
The outbreak of the Dongfang Incident led to an increasing number of fans of Gaotu Jiapin. Many netizens believe that if it weren't for Dongfang's unprofessional behavior, Dong Yuhui would probably be on a high platform, and it would be difficult for Gaotu to have a chance to surpass Dongfang Selection.
However, although the managers of Dongfang Selection responded and apologized for the incident, this did not stop the trend of losing fans. Many netizens believe that this kind of behavior that violates professional ethics will only harm others and themselves in the end, and post-00 college students should take this as a warning and act cautiously.
Regarding the question of whether Gaotu Jiapin can surpass the selection of the East, netizens launched a heated discussion. Some people believe that Gaotu Jiapin has achieved its current achievements by absorbing and learning from the experience of New Oriental and injecting its own characteristics and innovation. However, some people believe that Dongfang Selection has established a strong brand advantage and user stickiness, which is not easy to be surpassed.
In general, the development momentum of Gaotu Jiapin cannot be ignored, but it is not easy to surpass Dongfang Selection. This requires Gaotu to continue to provide high-quality education services, and continue to innovate and improve in order to be invincible in the highly competitive online education market.