Down jackets have risen wildly, and the 7,000 yuan Sky Man down jacket has sparked heated discussions, and netizens said that 3,000 wages are better than buying military coats. In winter, down jackets have become an indispensable tool for keeping warm. However, this year's domestic down jackets have soared,
7,000 yuan of Sky People, tens of thousands of yuan of Bosideng and Li Ning, what's going on?Why are domestic down jackets more and more expensive?Let's take a look at the reasons behind this. This year's down jackets** have soared, and domestic brands are no exception.
Consumers originally chose domestic products in order not to spend too much money, but now they are facing a higher **. According to surging news data, in the past five years, the unit price of down jackets has risen by nearly 52%, which makes people feel sorry for their wallets. Even more incomprehensible,
Well-known domestic brands have also developed in the "high-end direction", and the down jackets launched are getting higher and higher. Taking Bosideng as an example, down jackets that used to be available for hundreds of yuan have now risen to about 1,800 to 2,000 yuan.
Such a ** is really expensive for consumers. Now the question is, why will the domestic down jacket continue, and how should consumers deal with such a situation?The phenomenon of down jackets *** is confusing
In particular, domestic brands have also joined the ranks of this ** surge. In the past few years, the number of domestic down jackets has increased by nearly 52%, which is undoubtedly a heavy blow to consumers. Even if you choose domestic products, you are facing higher and higher **. For example, Bosideng,
The down jacket that used to be available for a few hundred yuan has now risen to about 1,800 to 2,000 yuan. Such a ** is indeed a lot of money for ordinary consumers. Why is there a situation where domestic down jackets are constantly being made?
And how should consumers respond?On the one hand, down jackets are closely related to the rising cost of raw materials. In recent years, cashmere, goose down and other down raw materials have been in the first place, which has directly led to the increase in the production cost of down jackets. On the other hand,
The rise in brand operating costs is also one of the reasons for the domestic down jacket. With the increase in the popularity of domestic brands, the investment in publicity and promotion, design and research and development is also increasing, and these costs are finally passed on to the product.
How should consumers deal with the situation of domestic down jackets?In order to cope with the situation of domestic down jackets, consumers can consider the following aspects: First, they can compare online and offline through multiple channels
Choose a more cost-effective product to buy. Secondly, you can pay attention to the ** activities or discount information of some brands, and seize the opportunity to buy down jackets. In addition, you can also consider choosing some more cost-effective domestic down jacket brands to cope with the pressure of *** through reasonable budget planning. In general, when consumers buy domestic down jackets, they can deal with the situation by rational consumption and seizing the opportunity of discounts. In general, the phenomenon of domestic down jackets does bring a certain amount of pressure to consumers. However, consumers also have some choice when faced with this situation. Through rational consumption and seizing preferential opportunities, consumers can alleviate the pressure brought by *** to a certain extent and achieve more reasonable consumption. For domestic down jacket brands, they should also pay attention to the rationality of the best while improving product quality to truly meet the needs of consumers. Finally, we might as well think about a question: in the case of soaring domestic down jackets, as a consumer, do you pay more attention to product quality or **?The down jacket market is soaring, and some people's wages are only enough to buy half of the down jacket a month, what's going on?
Everyone was incredible. Bosideng and other brands of down jackets** soared all the way, even as high as 7,000 yuan a piece, what's wrong?Even Li Ning joined the army of price increases, and a down jacket was sold for 10,990 yuan. Other brands have followed suit, *straight line**. Netizens have expressed their incomprehension, can you accept a down jacket of more than 1,000 yuan?However, surprisingly, despite the high **, the sales are still hot. Why is that?The development of capital, the change of the market, or the change of consumer demand?
Are these ** down jackets reasonable in the end?Perhaps, we all need to revisit this question. 1,000 yuan down jacket, value for money or price increase hype?Domestic brands have raised prices, throwing out this problem, and well-known brands such as Bosideng and Skyman have joined the ranks of price increases.
This kind of move makes people hesitate: Does ** mean better quality?Or is it just hype?For many consumers, thousands of yuan is not a small amount, and down jackets are a must-have in winter, and these moves of domestic brands are confusing and tangled.
The price increase of domestic brands has sparked heated public discussions, and many netizens said they couldn't understand it and began to complain. Under the pressure, domestic brands that have raised prices have explained their decisions. However, Sky Man directly stated on the official account:
The pursuit of the most high-end technology and quality, naturally** also has to match the top brands, so the price must be increased. However, many netizens immediately retorted: Isn't this tantamount to admitting "I'm going to be rotten"?
This price increase incident has sparked a discussion about the positioning and quality improvement of domestic brands. While domestic brands are catching up with foreign luxury brands, should they simply rely on price increases to achieve brand upgrades?Or should we pay more attention to product quality and technological innovation?
In the face of these problems, how should we choose and treat domestic down jackets?In general, the price increase of down jackets has sparked questions and discussions among the public. Domestic brands should pay more attention to the balance between quality and cost performance while improving product quality, rather than simply relying on price increases to achieve brand upgrading. For consumers, choosing a down jacket that suits their needs and budget is the most important thing. So among the many brand choices, how would you measure it?These days, down jackets** have soared to staggering proportions. Even if the quality has improved, some down jackets that are not in the thousand-yuan level are touted as being of high price and high quality. In this regard, brands have defended, saying that the price increase is to pursue a higher high-end market and improve quality.
They are trying their best to move towards mid-to-high-end and top brands, hoping to compete with foreign brands and compete for more market share. However, in the face of this explanation, many netizens disagreed. They have expressed their understanding and think that these ** down jackets are too expensive. Some people even joked, why not just buy a military coat or a down jacket for 88 yuan?After all, most people don't want to be the object of being cut leeks. Is the down jacket **high because of the high quality, or is it too expensive?This question has been bothering many people. Some netizens have expressed their opinions. For workers, thousands of yuan of down jackets are really unaffordable;And for the student party, this ** is even more out of reach. However, some merchants have launched down jackets of **88 yuan, which has sparked heated discussions. Some people think it's affordable for the people, while others question its quality. In the face of expensive down jackets**, students also began to look for alternatives, such as the military coats that were available at home in the early years, a phenomenon that sparked a lot of discussion. So, how do you choose warm clothing?Will the new options meet the needs?These questions are worth pondering. Military coat or down jacket, which one do you prefer?In today's society, as people become more and more open to the freedom of dressing, more and more young people have begun to question the way to deal with down jackets**. Some students even said that a down jacket of several thousand yuan is not as comfortable and versatile as a military coat of 88 yuan. In the mid-to-high-end market, there are not a few people who support thousand-yuan down jackets. They believe that although it is more expensive, it is of good quality and durable. What kind of down jacket can win the favor of consumers?What is the difference between Bosideng and Canada Goose?Now, would people prefer to spend more money on down jackets or stay on military coats?What kind of consumer mentality and value orientation are contained behind the choice of dressing?The domestic down jacket market is experiencing a turbulent change, and it is rising.
Some people say that they are now willing to pay thousands of yuan for higher-quality down jackets, but the key is whether the quality can be guaranteed. Could this phenomenon be related to the increased awareness of health protection among the middle class after the pandemic?On the other hand, down jackets are favored as a winter must-have, and the middle class gravitates towards practical items over other luxury brands. Domestic down jackets have also begun to set off a soaring upsurge, 7,000 yuan, 10,990 yuan down jackets emerge in endlessly, 1,000 yuan down jackets have become this year's trend. Domestic brands continue to raise prices, Skyman and Bosideng are no longer people-friendly brands, and Bosideng is even more daunting, and domestic brands have chosen to take the best route. In the face of doubts, officials have responded that the price increase is to ensure product quality, and strive to take the high-end or even top-level route. However, this move sparked a boycott from the middle class and the student party, who believed that it was not cost-effective compared to the 88 yuan down jacket or military coat. Despite this, the domestic down jacket market is still very sizable, and many people are willing to pay for higher quality down jackets. Is the thousand-dollar down jacket really going to become mainstream?What do you think about the phenomenon of price increase for domestic down jackets?Looking forward to in-depth discussions with you in the comment area!If you want to get more business information, please stay tuned to @Chief Business Intelligence.