On December 3, BYD released two pieces of information on the Internet about water army and black public relations, which attracted the attention of the automobile circle. The first is that on the same day, the BYD Network Reporting Center announced that it would offer a reward of up to 5 million yuan for online black public relations, which will be adjusted from a one-year period in 2022 to a long-term effectThe second is that Li Yunfei, general manager of the brand and public relations department of BYD Group, denounced the water army and black public relations on Weibo, saying that those who provide clues and information will be rewarded with 50,000-5 million yuan according to the value.
BYD's successive statements on the Internet are obviously not groundless. Recently, the Douyin big V "Daqin Army Shaanxi Tuan" released a fuel consumption test on the platform about the Formula Leopard Leopard 5**, which said that the fuel consumption of the Formula Leopard car is as high as 169l, with the official propaganda of 100 km 181L combined fuel consumption and 7 per 100 kmThere is a huge gap in the fuel consumption of 8L.
On the evening of December 2, Formula Leopard Automobile issued a statement in response, saying that it had retrieved the blogger's vehicle operation data in response to the need for forensics. It shows that the car is driving over the speed limit several times on the highway and there is an abnormal parking situation. And it is reported that one of the identities of the blogger is the dean of the Tank Desert Academy under the Great Wall, which has caused netizens to speculate.
Coincidentally, in November, Wei Jianjun, chairman of Great Wall Motors, also criticized the current chaos of the water army in the automotive industry at the series of activities of the 2023 World Internet Conference, and for the "black" water army, Great Wall made a bigger hand and directly offered a reward of 10 million yuan.
At present, the competition in China's auto market is becoming increasingly fierce, and in order to compete for the market, there are also some unfair competition phenomena, such as "black public relations" and water army, who confuse right and wrong by publishing false information to discredit each other's companies and products, which in turn affects their brand reputation and market sales, and hinders the healthy development of China's auto industry.
From a macro perspective, at present, China's automobiles are developing rapidly on the path of collective upward movement, and each brand is one of these upward forces. In the face of the huge local market and overseas markets, each brand has enough market space to develop and grow, but its core is still in the product itself, there is an old saying in China since ancient times, the aroma of wine is not afraid of deep alleys, as long as the product quality is good, establish brand differentiation, each brand will be able to share its own cake.
However, at the moment when the Chinese brand is overtaking in the corner, on the one hand, in addition to cracking down on the chaos of the "water army", on the other hand, the heart is in one place, twisting into a rope is the most important, only respect the opponent, in order to win the respect of consumers and the market. After all, whether it is Mercedes-Benz, BMW, Audi, McDonald's, KFC, these multinational evergreen brands are all making progress with each other in "praising each other", rather than making jokes through "pinching each other".
But then again, to be able to drive a new energy vehicle comparable to the fuel consumption of a V8 pickup truck, there is no need for BYD to put down its body to prove its innocence, after all, 3 million new car owners a year, aren't everyone's eyes bright?
Cover News Reporter Liu Nian.