In the process of China s local marketization, how ConMet strengthened its service defense

Mondo Finance Updated on 2024-01-28

In the era of stock competition, the service-centered aftermarket has become the second half of the involution of commercial vehicle companies and parts companies.

According to the data, by the end of 2022, the number of commercial vehicles in the country reached 48.6 million. There are institutions**, China's entire commercial vehicle aftermarket market will reach more than 1 trillion yuan. Obviously, this attractive profit will once again intensify the competition in the aftermarket of the commercial vehicle industry. As a well-known brand of wheels, structural plastic parts, and aluminum castings in the global commercial vehicle industry, ConMet continues to strengthen its service defense line in the Chinese aftermarket.

Good service is a reliable foundation for ConMet to implement its local market-oriented strategy in China

During the Wuhan Auto Show, in order to allow the influx of users from all over the country to better experience the product power of ConMet's wheel ends, ConMet equipped a professional sales team to explain the exhibits, and arranged for technical experts to be on site around the clock to help users solve problems in actual car use face-to-face. In an exclusive interview with reporters, Tian Yonghui, Director of ConMet Aftermarket Operations, accurately analyzed the service highlights of ConMet in China's commercial vehicle aftermarket.

In Tian's view, the service business has always been the key to ConMet's success in China's commercial vehicle market. It is reported that from the completion of ConMet's first manufacturing base in China in 2008, to the official commissioning of the base in 2009, to the establishment of ConMet Nanjing in 2010, to the commissioning of ConMet Nanjing plant in 2011, the establishment of ConMet China Sales and Engineering Service Center in the same year, and the establishment of ConMet's second foundry in 2014 In 2018, ConMet inaugurated its new facility in Nanjing, and for 15 years, ConMet has been guided by customer needs in its localization process in China, and has continuously pushed itself to the next level.

Rooted in the market with service is a strong part of ConMet's development

In addition to successfully maintaining good cooperative relations with mainstream heavy truck companies such as FAW Jiefang, Dongfeng Commercial Vehicle, Dongfeng Liuzhou, Foton Auman, and JAC, Tian Yonghui said that ConMet has been steadily promoting the localization service initiative for more than 10 years in the country, and has also established a dedicated ConMet service organization across the country based on its own Xi, understanding and familiarity with the Chinese market.

At present, there are more than 100 officially authorized ConMet service stations across the country, which can provide users with professional, timely, efficient, and face-to-face integrated service solutions. Tian Yonghui told reporters.

These officially authorized service stations cover 21 provinces and cities including Zhejiang, Anhui, Shanghai, Jiangsu, Fujian, Gansu, Guangdong, Guangxi, Henan, Hubei, Jilin, Jiangxi, Ningxia, Shandong, Shanxi, Shaanxi, Sichuan, Xinjiang and Chongqing.

Looking at the geographical coverage of the appellate service stations, it is not difficult to see that ConMet's China localization service strategy is to bring the service organization as close as possible to the mainstream sales area of domestic heavy trucks, and better serve the whole country through the form of point-to-area radiation. In Tian Yonghui's view, ConMet's service advantages are that they work harder and more diligently, and they have more service channels, whether it is offline authorized service stations or online services, so that users can provide tailor-made services according to different needs.

Innovative services are key to ConMet's continued success in the Chinese market

There is no doubt that keeping up with the times and innovating is also a key factor in the continued success of ConMet's localized services. Tian Yonghui believes that today's commercial vehicle industry is changing very quickly. On the one hand, users tend to be younger, the group of young drivers is gradually increasing, and the adaptability and acceptance ability are stronger than the older generation of drivers.

This means that ConMet's localized services must keep up with the changing pace of the times and the ever-changing needs of users, and must be self-reinventing and comprehensively upgraded. It is because of this that ConMet has successfully become the standard for many high-end commercial vehicles and new models in China. Tian Yonghui emphasized that innovative services are an important bargaining chip for ConMet to continue to win the popularity of many domestic OEMs and users, and ConMet will continue to optimize its services to better match the diverse demands of users.

In fact, timely service experience and assurance content have become at the core of ConMet's go-to-market strategy in China. To this end, ConMet has proposed five safeguards.

First, timely response, 24 hours a day, 365 days a year.

Second, with an ultra-long warranty, ConMet wheel ends can provide 3 years of 500,000 km, 5 years of 800,000 km, and 5 years of 1 million km of different warranty cycles, and the design life of the wheel end exceeds the service life of the whole vehicle.

Third, professional training and service support, including on-site assembly training guidance for new customers, complete product instructions, technical skills and practical training, providing customized solutions (on-site service, parts pre-investment), providing preventive active inspection, and reducing the failure rate on the way.

Fourth, free technical consultation + diagnostic services to reduce the user's downtime as much as possible.

Fifth, we have established a perfect customer feedback mechanism, followed up and improved customer feedback problems, and further enhanced product strength and after-sales service capabilities.

In Tian's view, ConMet's timely response service can quickly solve the user's pain points and minimize the user's losses, while the ultra-long warranty service can solve the user's anxiety about long-distance car use on the trunk line. The professional training and free technical services and diagnostics provided can help users better reduce costs and increase efficiency.

Each year, ConMet creatively conducts a number of free training events across the country. Tian Yonghui told reporters that he will often take the professional service technical team to many places across the country to do service training and guidance, so that customer feedback service problems can be better solved, so as to enhance ConMet China's local market-oriented service capabilities and brand influence.

Commercial vehicle aftermarket services have a long way to go, and success can only be achieved if we continue to work hard and stay focused. Guided by China's localization strategy, ConMet provides localized services that not only meet the basic service needs of OEMs and end cardholders, but also provide a user experience that exceeds expectations, introducing and leading the concept of safe driving. At the same time, ConMet products can be repaired on a standardized basis for inspections, and parts and services can be traced to standardized processes.

As a result of these effective service initiatives, ConMet maintenance-free wheel ends have become the standard on many flagship heavy trucks, and continue to do a better job in China. In the interview, Tian Yonghui also emphasized that ConMet services are more about thinking from the user's point of view, connecting all aspects from the early stage of the product to the end of the service, and constantly maintaining innovation and upgrading. This service feature not only lays the foundation for ConMet's success in the Chinese market, but also contributes to the continued development of China's commercial vehicle industry.

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