As a famous Chinese catering enterprise, Yang Guofu Group has spent 20 years from a husband-and-wife store to more than 6,300 stores, and its brand Yang Guofu Malatang has spread all over the world, in the United States, Japan, Spain, Germany and many other countries, and its sales are far ahead of brands in the same industry.
So, why can Yang Guofu Spicy Hot quickly rise to become a leader in the Chinese catering market?What is the power of the brand to rapidly develop the market territory?
It is because Yang Guofu has always embraced innovation, deeply cultivated product strength, and achieved consistent quality for 20 years. Mr. Yang Guofu integrates the values of "health, ingenuity and beauty" into the company's brand and operation, gives a new definition to Malatang, implements a standardized and easy-to-expand franchise model, and builds an industrialized chain and integrates offline consumption scenarios.
In terms of product innovation, Mr. Yang Guofu injected the unique ingenuity and authentic original taste into Yang Guofu Malatang, enriched and improved the formula of Malatang, prepared "drinkable Malatang", and innovatively used the "catty self-selection" service mode and the "single person single pot" cooking method.
In terms of the first chain, the international advanced intelligent factory Sichuan Yang Guofu Food has been completed and put into operation, with a total construction area of 430,000 square meters, designed and manufactured in accordance with the EU BRC health standards and 300,000-level GMP requirements, can realize the whole process of automated production and intelligent operation from raw material reserves to finished product palletizing.
In terms of franchise model, Yang Guofu Malatang uses its own procurement platform to order unified procurement goods from Yang Guofu for the franchised restaurant, and at the same time relies on the standardized products and services, standardized operation management and standard franchisee training system brought by the strong ** chain, which has successfully attracted many franchisees to join.
In terms of service experience, Yang Guofu Malatang provides consumers with a seamless offline catering experience by integrating multi-dimensional consumption scenarios such as "in-store catering, take-out at home, and new retail", breaking the restrictions of traditional specific consumption scenarios. In addition, the membership system realizes the mutual drainage and conversion of consumers in different consumption scenarios, increases consumer stickiness, and successfully improves the market awareness of the brand.
The ingenuity remains the same, and we will forge ahead. After years of baptism of wind and rain, Yang Guofu Group has achieved the brand with time and patience, and witnessed the perseverance and innovation of the Chinese fast food industry with its strength. In the future, Yang Guofu Group will continue to uphold its original intention, continue to explore and occupy the incremental market, and further consolidate Yang Guofu Malatang's healthy, ingenious and beautiful brand concept.