2024 is the year of rapid development of the Hongyanhong project, in order to further make the "Hongyanhong" brand IP louder and brighter, and obtain Internet traffic dividends, through the whole online sales platform (OTA, cross-industry channels, short ** platform and other full-field online sales channels), three-dimensional integrated marketing will be fully developed, and cooperate with the new way of pushing and pulling around the theater to promote the sales of ticketing products, and drive online and offline conversion of more individual customers to Hongyanhong Immersive Theater to watch the drama. It is planned to publicly solicit partners in 2024 for online sales of full-platform ticketing general agency underwriting operations (including offline local promotion). The specific scheme is as follows:
1. Project name.
In 2024, the general agency of online sales and ticketing on all platforms will cooperate in underwriting operations (including offline local promotion).
Second, the term of cooperation.
year. 3. Cooperation amount and payment method.
1,500,000 yuan per year, prepaid.
Fourth, the content of cooperation.
1) Responsible for the general ticketing underwriting operation of the whole online sales platform: Meituan, Ctrip, Tongcheng, Donkey Mama, Fliggy and other OTA platforms (excluding Damai, Maoyan, Hongyan Cultural Tourism WeChat ticket purchase applet);Short** platform: Douyin (including Hongyanhong's official Douyin account and **operation), Kuaishou, etc.
2) Responsible for the online sales of the whole platform on the Hongyan Red Project ticketing products on the shelf sales management, scoring management, public opinion monitoring, node creative marketing, advertising, Douyin POI operation management (including Hongyan Red Douyin account content operation, talent store exploration, cloud editing, live streaming, information flow delivery, etc.), three-dimensional integrated marketing, cross-industry cooperation (online cross-industry channel laying, offline group customer conversion), line customization and other multi-channel full laying, increase the number of projects and traffic conversion.
3) Responsible for the local push and pull of the surrounding points of the Shaci high-flow scenic spot, the ground push material design, material layout, personnel arrangement, etc., and the on-site transformation of individual tourists to Hongyanhong Immersive Theater to watch the drama.
4) Sales sessions: all external sales sessions of Hongyanhong project.
5. Qualification requirements.
1) Enterprises registered in China and with independent legal personality have the ability to independently bear civil liability, have a valid business license, and have the necessary strength, team and professional and technical ability to perform the project;
2) The enterprise, its legal representative and all shareholders have no criminal record;
3) There is no bad record of serious violations, tax arrears, abnormal business operations and untrustworthiness, and the financial situation is good;
4) There has been no breach of agreement, long-term arrears and legal proceedings and other bad behaviors with Chongyan Revolutionary Historical and Cultural Center (Chongyan Revolutionary History Museum), Chongqing Tourism Investment Group and its subsidiaries.
6. Information requirements.
The documents of this cooperation unit should include but are not limited to the following three aspects:
1) Copies of qualifications and related documents such as qualification business license, legal representative ID card, legal person power of attorney, and ID card of the entrusting person (with fresh seal);
2) Reply letter.
The reply letter agrees to participate in the 2024 online sales of the whole platform ticket general agent underwriting operation (including offline local promotion) cooperation (see Appendix 1 for details).
3) Cooperation plan.
The unit needs to provide the annual cooperation plan of the project and other materials to prove the experience and strength, such as team strength, successful cooperation cases, etc.
7. Instructions for registration.
1) All units who are interested in participating in this public solicitation should please use all project information published in this project document on the official WeChat of Chongyan Cultural Tourism Development *** (**Hongyan Cultural Tourism).
2) Announcement period for soliciting cooperative units: within 5 working days from the date of announcement;
3) The cooperative unit must meet the above requirements and submit documents and materials (including attachments) within the valid time to participate in the cooperation;
4) Delivery method: The cooperative unit shall mail all paper materials (stamped) to No. 63, Zhengfa Village, Martyrs' Tomb, Shapingba District, Chongqing (Hongyan Cultural Tourism Company) within the announcement period, and send the electronic materials to the mailbox 357781578@qqcom。
8. Scoring Criteria.
1) Total score = 100 points.
2) The specific scoring requirements are as follows:
9. Application of scoring results.
Hongyan Cultural Tourism Company will first negotiate the contract with the unit ranked first in the comprehensive score in accordance with the ranking order, and all participating cooperation units shall be responsible for the authenticity of their qualification review materials, and if false information is found during the negotiation, their cooperation qualifications will be cancelled, and then they will negotiate with the second unit in the comprehensive score (and so on) in turn.
10. Solicitor: Heavy Rock Cultural Tourism Development
Contact: Mr. Zhao.
Telephone: 15086657535
Address: No. 63, Politics and Law Village, Martyrs' Tomb, Shapingba District, Chongqing.