The most proud real estate company in the real estate circle is a central real estate company, because in the eyes of most people, this is an iron rice bowl. 
But now, the real estate ** is constantly testing the lower limit, and the iron rice bowl is gradually rusting. It is reported that the real estate of a central enterprise, because it could not hold on, began to shrink in a large area, and the downsizing ratio was about 30%-50%!The real estate company entered the real estate industry earlier, belongs to the first generation of leading brothers, and then ate policy dividends in the next few years, soaring performance all the way and feeling very good. Nowadays, these ** land areas have coincidentally caught up with the adjustment of the cyclical downward stage of real estate, because the ** is too high, and the sales performance is very cold, even if you lose money to sell the estimate, you will not be able to exchange for the corresponding performance returns, and now it is like a roast pig on the fire. Internal employees said that some people have to worry about being laid off and optimized, and some people have to worry about not having a year-end bonus this year. Because there is no payment, no income, and the debt ratio continues to rise, there are still employees who want to pay year-end bonuses?The management believes that the current situation is all due to the unprofessionalism of its own employees. So I'm going to go on a killing spree, and I'm going to have a big action to reduce costs and optimize the cost of layoffs!There are also some unprofessional doglegs who give advice to the company and say, it's better to borrow some more money from the company and transfuse some blood!The point is, can it get better all of a sudden?At the same time, the actual situation is that the real estate of the central enterprise is like a common person in front of a bank, and does not enjoy the treatment of the Son of Heaven. 
Perhaps, a certain bank has promoted the progress of society and does not eat bureaucracy at all!In the past, some central enterprises always liked to say that they had a hard background, low loan interest, and low taxes, and sometimes showed a sense of self-superiority. And private enterprises are always excluded from time to time in the process of doing things. If on a fair track, private enterprises that fight for their lives may not necessarily lose. This central enterprise has inherited its proud pedigree, has always liked to take the high-end route, and always likes to put on a tall shelf. For example, when designing products, spend a lot of money to find a few international masters to stand on the platform, people who understand art are full of praise for it, and people who don't understand art are scolded for pretending;For another example, when marketing in the case, the sales consultant always likes to look down and squint at the customer, putting on a questioning expression of whether you can afford it, some customers feel looked down upon, and some customers feel that marketing is squintFor another example, the performance of serious work is never as good as that of people who do well in PPT and speak well. Nowadays, there are only three ways in front of the central enterprise:1. Expand the return of funds, sell non-performing assets, withdraw from the equity of cooperative projects, postpone contract payments, and take cash as the king. 2. Continue to roll up their own employees, at least 100 people in each area will be optimized, and the overall downsizing will be 30%-50%, with the remainder as the king. 3. The crying child has milk to eat, the father is looking for the father, the mother is looking for the mother, waiting for the parent company to rescue, waiting for the ** to get better. The iron rice bowl is no longer iron, and the central enterprise will never be the last!For example, a state-owned real estate company in a certain area eliminated 30% of the people at one time, and imported senior management talents to all walks of life. 
With the fresh blood of more and more outstanding fresh graduates joining the relatively iron rice bowl central enterprises now, the real involution struggle has just begun. The new employees are young and beautiful, educated, dare to fight and dare to fight tough battles, and the old employees know more about leadership, and will come to things, do things smoothly, and have rich experience in struggle. The next thing is about to be staged, one after another good scenes of the church disciples starving to death of the master. The job bowl of real estate is not iron, and it depends more on yourself.