On the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France and the Sino-French Year of Culture and Tourism, the classic picture book IP of France"Caspo and Lisa"Chenguang, an old friend with in-depth cooperation, joined hands with Bumper Children's Art Museum to open a new picture book city park project in Shanghai Magnolia Plaza"Caspo and Lisa: Best friends forever"The series of theme park activities show the cross-border surprises of the cooperation between Chinese stationery brands and French romantic design.
Coming to the scene of this pop-up event, it is like entering a painted amusement park created by classic French architecture, art and humanities and festival celebrations, everything in it will subvert your imagination of regular picture book exhibitions: you can not only wander in the French style street, fancy get Shanghai Paris Twin Cities to check in the new experience, or walk into the 500-square-meter large-scale theme maze, while playing and learning, edutainment.
You can participate in the authentic French Lemon Festival Art Exhibition, the organizers have brought you a lemon laboratory, a lemon installation, a lemon war, a lemon gallery, and an endless stream of gameplay, which not only popularizes the knowledge of lemons, but also experiences the dual fun brought by art and creativity.
In addition to this, the exhibition site also exhibits the author's custom-made work for this exhibition"Twin Cities"Bubble-themed paintings, new paintings for fans in the Year of the Dragon, as well as original paintings such as the Lemon series and pop-up limited-edition paintings, are also on display for the first time"Red handbook"It represents the origin of the picture book and the image of Lisa, and is also a token of the love of the author's couple;You can also take a ride on the same romantic merry-go-round under the Eiffel Tower in Paris to freeze the romantic moment ......
There is also an art and creative workshop on site, and interactive activities will be held every week - Bobo and Sasha's DIY handicraft class, which is in line with the current hot trend, allowing children of all ages to integrate creativity into handmade works with Caspo and Lisa, and fully integrate picture book experience and aesthetic education into the multi-sensory experience and game interaction of the exhibition, so that beauty is at your fingertips.
When it comes to Caspo and Lisa (Gaspard et Lisa), everyone must be familiar with it. This classic French picture book IP was created in 1999 by French writer Anne Gutman and her husband Georg Hallensleben, who set the story in Paris, France, and depicted Caspo and Lisa, two small Parisian residents, who can always solve problems in their own way.
Shanghai Chenguang Culture, as the exclusive copyright ** operator of Caspo and Lisa in Chinese mainland, will will:"French life sharing home"The IP brand positioning continues to convey the elegant and romantic French philosophy of life.
The Caspo and Lisa series of picture books have been translated into 15 languages, with a cumulative circulation of more than 3 million copies, and their figures are all over 128 countries and regions around the world, and have been popular all over the world for 24 years, conveying the warmth and ** carried by French IP to children all over the world.
With the younger consumer group and consumption concept, stationery consumption is gradually showing a trend of creativity, personalization and diversification. As a Chinese stationery brand loved by consumers, M&G has continued to cooperate with well-known IPs at home and abroad such as Caspo and Lisa in recent years based on its insight into the main consumer force of Generation Z, and launched a series of products"Good stationery with stories, content, and temperature"to enrich consumers' cultural and creative experience.
A special theme product area was set up at the pop-up event, with a rich variety of cultural and creative peripheral products, such as those launched by Chenguang"Lemon is so cute"and other co-branded series, as well as a red handbook gift box inspired by the red ledger given to his wife by the author George. The dreamy linkage between Chenguang and Caspo and Lisa injects more new content and possibilities into traditional stationery, and at the same time delivers"Good stationery with temperature"Brand concept.
With the deepening of cultural exchanges and cooperation between China and France, as one of the world's largest stationery manufacturers, Chenguang will continue to adhere to the consumer-centric, combine rich French romance with warm stationery, light up a better life with warm design, and bring you more novel and interesting stationery cultural and creative experience. Exhibition Dates:
Opening hours: Monday-Thursday: 10:00-19:00 (last admission at 18:30).
Friday-Sunday: 10:00-20:00 (last admission at 19:30)
Exhibition address: Shanghai Magnolia Plaza.
No. 501, Dongdaming Road, Hongkou District, Shanghai.