Creative Inspiration Center
Written on the front
2023 is about to leave us, take stock of this year's grassroots Internet celebrities and see who the real civilian heroes are. The purpose of the ranking is to get a clearer picture of the likes of ordinary people through this form.
The data on this list are all from the Douyin platform, excluding film and television stars, TV hosts, institutions, etc., which can be said to be a relatively fair amateur grassroots ranking.
Maybe some of them you don't like, but please bear with me for the time being. After all, they all relied on their own efforts to overcome obstacles and fight their way through the encirclement and make it to the top 10 of the 1.4 billion people. 10 years ago, there was a popular joke: "If you have more than 100 followers, you are an internal magazine;."More than 1000, you're a bulletin board;More than 10,000, you're a magazine;More than 100,000, you are a *** more than 1 million, you are a national newspaper;More than 10 million, you are the TV station. ”
Nowadays, the emergence of a new short ** platform has completely changed people's cognition, and the number of starting fans who can enter the top 10 is more than 40 million.
Let's take a look at ".Miao Dad's grassroots Internet celebrity rankingsto learn from their path to the top.
no.10
Happy Hammer 419540,000 followers
This is a self-** account that focuses on funny, and has won the love of a large number of netizens by making a variety of funny short **. The original animation "Happy Hammer" was created by a group of animators in Changsha, Hunan Province, in a humorous and funny form to guide young people to be upward and good. 
Happy Hammer was born in 2016, each episode is 2-3 minutes, and the topic is close to life. The protagonist "Hammer Hammer" has constant laughs, and at the same time, it conveys a healthy lifestyle and a positive attitude towards life to children. 3 Elements of Happy Hammer Success:
1.Short** fast trains.
In today's rapid development, short is undoubtedly a fast lane. Combining life animation with short ** is a track with a large audience.
2.Personality is distinctive.
Although the topic is different in each episode, the image of the original anime character "Hammer Hammer" has not changed. He has a strong personality, a sense of humor, and something unexpected always happens.
3.Humorous decompression.
The pace of modern life is accelerating, and the pressure on students and office workers is relatively high, and an episode of 2-3 minutes of funny animation can have a good decompression effect.
no.9
A Zen little monk has 44.68 million followers
A self-** account based on anime images, which has attracted a large number of fans by sharing Zen stories and life philosophies. "A Zen Little Monk" is an original 3D animation produced by Suzhou Dayu Network Technology. The main content of the story: The old monk Adou picked up and adopted a Zen, and since then a Zen has started his life in the temple. He and ** have spent many interesting and warm days together, staging touching stories one after another.
In order to cater to the development of the times and the preferences of the audience, the production team of "A Little Monk of Zen" continues to strive for excellence, and the production cost per minute is as high as 30,000 yuan. How can such a high-cost production be profitable?In addition to obtaining advertising revenue through Zhong**, "A Zen Little Monk" brings goods live every day, which is also an important means of monetization.
no.8
Tang Yi 448270,000 followers
Tang Yi, formerly known as Cao Shijing, graduated from Guangxi University of the Arts and is a well-known Internet singer, and her works and performances are loved by fans. At a very young age, Tang Yi liked to sing and dance, and his dream was to be a singer. However, fate always plays tricks on people, and she has participated in several talent shows, all of which were eliminated.
In order to make a living, Tang Yi had to work on the street and sing for a living. By chance in 2019, he started singing live broadcast, and the live broadcast time was up to 5 hours a day.
It is through such constant efforts that her fans continue to grow. At the beginning of 2021, in less than two years, Tang Yi's Douyin fans exceeded 1000w. Today, the average number of people in Tang Yi's live broadcast is 50w+, and the number of people in peak periods has reached 100w+.
no.7
Li Ziqi 485810,000 followers
Li Ziqi, formerly known as Li Jiajia, is a well-known food blogger and craftsman, her content covers food production, handicraft production and other aspects, full of pastoral atmosphere and literary sense. There is Orient No1 Li Ziqi, known as an Internet celebrity, was born in a remote mountainous village in Mianyang, Sichuan. Because of his poor family and abuse by his stepmother, he dropped out of school at the age of 14 and went to work in the city. He has worked as a DJ and waiter.
In 2012, in order to take care of his sick grandmother, Li Ziqi returned to his hometown in the countryside. In 2016, the short ** "Lanzhou Beef Noodles" made after 3 months made her famous overnight.
Dressed in period costumes, she showed an idyllic life, which attracted countless fans at once. Everyone who works hard in the reinforced concrete city has a Tao Yuanming-style idyllic dream in their hearts, "picking chrysanthemums under the east fence and leisurely seeing Nanshan".
Today's Li Ziqi has become the ambassador of Sichuan's intangible cultural heritage, with fans all over the world. She was not only interviewed by the CCTV program "Lu Jian Interview", but also received by the Malay Wang room. no.6
Zhang Daxian 493250,000 followers
Zhang Daxian, formerly known as Zhang Hongfa, is a program producer of Shanghai Buge Culture Communication, a well-known game blogger, mainly live broadcast games such as "Glory of Kings" and "PlayerUnknown's Battlegrounds", and has won a large number of fans with superb game skills and humorous live broadcast style. On December 2 this year, Zhang Daxian, the former first brother of Huya, joined the Douyin platform and became a contracted e-sports anchor, and it took only 18 days to reach the top of the annual finals, and his strength should not be underestimated.
no.5Viper Movie 614780,000 followers
This is a self-leading account focusing on movie commentary, which has attracted a large number of movie lovers through its in-depth interpretation of movies and unique perspectives. has gained 50 million fans in two years, and he is a well-deserved brother in the field of movie commentary. In 2014, the poisonous tongue movie opened WeChat*** and increased its fans by 500,000 in half a year. In 2017, for some unknown reason, millions of fans were banned. In 2019, it officially entered the Douyin platform, and it took only two years to exceed 50 million fans.
The reason why the poisonous tongue movie can achieve such a big success in such a short time is mainly because of its rapid response to the current hot content, as well as the copywriting content creation routine, which is very worthy of everyone's learning!
For example, the first 30 seconds of each movie narration will first create a suspense, or excitement, to attract the audience's attention. At the end, in order to help the audience understand the film, the content of the film will be extended and the theme will be sublimated.
no.4Cantonese couple 643520,000 followers
The Guangdong couple refers to the big wolf dog Zheng Jianpeng and Yan Zhen couple, the creators of the Internet. A couple who are active on the Internet, they share life bits and pieces and funny**, which has won the love of a large number of netizens. On November 11 this year, the cumulative sales exceeded 1.3 billion yuan. At first, the Guangdong couple relied on the short ** platform to show off their wealth in a high-profile manner, claiming to be a chartered public and a chartered wife, owning hundreds of sets of real estate worth hundreds of millions in Guangzhou, and earning tens of millions of dollars a year by collecting rent.
It is this character that has made them countless fans. With the help of the popularity accumulated by short **, the Guangdong couple settled on the Douyin platform in 2018 and began to sell goods live to realize.
no.3Liu Genghong 663550,000 followers
Liu Genghong, a male singer, songwriter and host from Taiwan, China. With his unique shuttlecock jumping method, he lit up the lives of ordinary people in Shanghai during the epidemic. The account "Liu Genghong" has increased its followers by 556 in the past 30 days60,000, with a peak of 16 per gameLiu Genghong, who was 050,000 years old before the age of 50, did many things, all of which were tepid, but he didn't expect that when he was nearly 50, an epidemic brought Liu Genghong to fire. At the beginning of the live broadcast, just to take his wife to lose fat, his dancing slogan "The fat on the waist clicks off, and I want the mermaid line vest line", which spread all over the streets and alleys.
Because Liu Genghong has driven the national fitness movement, he has also been praised by CCTV. Of course, I still believe what Dong Yuhui said: "Ability determines the lower limit, and opportunity determines the upper limit." "Fitness expert Liu Genghong every time the live broadcast is fixed, and the thunder can't move. A 50-year-old uncle can be so self-disciplined, no wonder people can be popular.
no.2
Chen Xiang has 69.29 million followers at half past six
An online short drama led by Chen Xiang covers many aspects such as funny, life, and emotion, attracting a large number of audiences. Premiered on June 8, 2015, each episode is 6 minutes long and features creative and hilarious mini-series. There are two main reasons for the success of "Chen Xiang at Six and a Half":
1.The perspective is unique, and the language is witty and humorous. In the overwhelming network of funny**, only by being different can you survive. Of course, Chen Xiang's short drama is humorous and close to life, so it spreads relatively quickly.
2.Lightly and humorously ** various hot topics. In the era of scarce attention, whoever can catch the attention of netizens will be successful. Everyone likes to pay attention to hot topics, and Chen Xiang can use a relaxed and humorous way to ** hot topics, so that the audience can get thinking and inspiration in laughter.
no.1Crazy Brother Yang has 9999+ million followers
Now, Miao Dad is here to introduce the ranking No. 11's grassroots Internet celebrity is crazy Brother Yang. Brother Xiao Yang, formerly known as Zhang Qingyang, is the founder and chairman of the Three Sheep Group. In 2015, he registered a "Crazy Brother Yang" Kuaishou account and became a short ** creator.
Brother Xiao Yang, who was born in the 90s, started with his unique performance style and sense of humor, and attracted a large number of fans. He skillfully uses his talent for humor to capture the subtle moments in life and create a series of short ** that makes people laugh.
After achieving results in the short ** field, Brother Xiao Yang began to bring goods on Douyin live broadcast. Because of his humor and sincerity towards his fans, his live stream is very popular.
Write on the back
Liu Xian, a literary theorist during the Northern and Southern Dynasties, wrote in his "Wenxin Carving Dragon": "Exercise a thousand songs and then know the sound, watch a thousand swords and then recognize the instrument." ”
It means that only after practicing more than 1,000 pieces of music can you understand **, and after observing more than 1,000 swords, you can know how to identify sword weapons.
Through their own unremitting efforts, these Internet celebrities have outstanding performance and influence in their respective fields, attracting a large number of fans' attention and support.
Do you know any of these 10 grassroots Internet celebrities?I hope their journey to the top inspires you.
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